Greg McCoy
Vice President of Paid Advertising at Social Kapture- Claim this Profile
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Topline Score
Bio
Credentials
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Google Video Advertising (YouTube)
GoogleSep, 2016- Nov, 2024 -
Exploratory Data Analysis
Coursera Course CertificatesAug, 2016- Nov, 2024 -
Getting and Cleaning Data
Coursera Course CertificatesJul, 2016- Nov, 2024 -
R Programming
Coursera Course CertificatesJun, 2016- Nov, 2024 -
The Data Scientist’s Toolbox
Coursera Course CertificatesMay, 2016- Nov, 2024 -
Advanced Search and Advanced Display Advertising
GoogleSep, 2015- Nov, 2024 -
Google Shopping Advertising Certification
GoogleSep, 2015- Nov, 2024 -
Mobile Advertising Certification
GoogleAug, 2015- Nov, 2024 -
Google Adwords Certification
GoogleDec, 2014- Nov, 2024 -
Bing Ads Accredited Professional
MicrosoftJul, 2016- Nov, 2024
Experience
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Social Kapture
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United States
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Advertising Services
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1 - 100 Employee
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Vice President of Paid Advertising
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Mar 2017 - Present
Social Kapture is the leading social media and digital marketing agency dedicated exclusively to the multifamily industry. Our team combines over 40 years of property management, multifamily, and marketing expertise to deliver custom solutions that drive leases and create a standout digital brand experience online. Created revenue projections annually while increasing department profit 15% quarter over quarter. Decreased account implementation time by 30% through streamlined account creation processes and strategies. Collaborate with brand sales team, copywriters, designers and operations to design custom services and campaigns producing a projected 17% lift in Q1 revenue. Spearhead digital marketing department strategy, internal revenue growth objectives, client advertising campaigns, services, and client communications. Establish internal KPIs and ensure digital channels meet or exceed all financial and engagement targets. Train and manage digital marketing team to achieve and sustain client KPI’s across all accounts. Develop & implement initiatives to broaden client service offerings and increase department profits by 15%. Create, implement and evolve integrated solutions for internal team progress tracking and reporting. Show less
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Common Thread Collective
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United States
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Advertising Services
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1 - 100 Employee
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Digital Customer Acquisition Specialist
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Nov 2015 - Feb 2017
Managed over of $150K in monthly ad spends across multiple client accounts. Developed custom remarketing audiences that delivered 45% increase in client average customer order value. Formed comprehensive strategies for increasing client ROAS by 250% Oversee the day to day management of Facebook Ads, Google Ads, and Bing Ads accounts targeted at increased conversions and ROAS. Analyze client revenue, website traffic and product sales to craft a detailed outline for the advertising campaign. Coordinate client strategy with the copywriters and graphic designers to build client campaigns focused on increased ROI. Provide advertising data and regular performance reporting to clients (Weekly, Monthly, Quarterly). Show less
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Campus Apartments
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United States
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Real Estate
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200 - 300 Employee
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Social Media & Digital Marketing Manager
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Nov 2014 - Sep 2015
Greg is responsible for the overall strategy and execution of the social media strategy for 40+ properties. While providing statistical analysis of website and social network data with the corporate team, helping them to make informed decisions at the site level.He provides data analysis and reporting for in-house managers and 3rd party clients while managing the online advertising strategy for 40+ accounts including Facebook Ads, Google Adwords, Twitter, and more.While also creating and maintaining a Social Media Policy to keep the properties in line with FTC guidelines on contests and sweepstakes. Show less
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Social Media Coordinator
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May 2010 - Sep 2015
Greg is responsible for the overall strategy and execution of the social media strategy for 60+ properties. While providing statistical analysis of website and social network data with the corporate team, helping them to make informed decisions at the site level.
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Campus Advantage
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United States
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Real Estate
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200 - 300 Employee
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Social Media Coordinator
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Aug 2009 - May 2010
Developed viral strategies to reach students via Internet medium Maintained and help build up a large network and digital footprint Set and maintained a schedule of updates and promotions over a variety of websites. Built the University Gateway Facebook Page from 0 to over 4,000 Organic Likes before the building opened. Developed viral strategies to reach students via Internet medium Maintained and help build up a large network and digital footprint Set and maintained a schedule of updates and promotions over a variety of websites. Built the University Gateway Facebook Page from 0 to over 4,000 Organic Likes before the building opened.
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Wireless Advocates
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United States
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Wireless Services
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700 & Above Employee
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Wireless Sales Expert, Kiosk Manager
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Jan 2006 - Aug 2009
As a sales expert I was responsible for attaining daily, weekly and monthly sales goals as part of a sales team. Providing both sales knowledge and customer service to existing clients. As a manager I optimized the work schedule of my team to bring out the best in each member, reviewing their goals and creating tactics to help each member of my team succeed. As a sales expert I was responsible for attaining daily, weekly and monthly sales goals as part of a sales team. Providing both sales knowledge and customer service to existing clients. As a manager I optimized the work schedule of my team to bring out the best in each member, reviewing their goals and creating tactics to help each member of my team succeed.
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Education
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University of Southern California
Bachelor of Arts (B.A.)
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