Greg Keiser

Senior GTM Strategy & Operations Manager at Brex
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Brooklyn, US

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Experience

    • United States
    • Financial Services
    • 700 & Above Employee
    • Senior GTM Strategy & Operations Manager
      • May 2021 - Present

      New York, New York, United States • Direct GTM’s organizational readiness for new product launches, such as Brex Travel • Program manage GTM<>Credit cross-functional workstreams to drive timely progress and impact against OKRs • Lead account prioritization strategy and implementation to optimize outreach for Sales and Marketing • Drive vendor evaluations, including comprehensive RFPs for strategic needs such as a Customer Success Platform • Powered expansion of Total Addressable Market (TAM) via Customer… Show more • Direct GTM’s organizational readiness for new product launches, such as Brex Travel • Program manage GTM<>Credit cross-functional workstreams to drive timely progress and impact against OKRs • Lead account prioritization strategy and implementation to optimize outreach for Sales and Marketing • Drive vendor evaluations, including comprehensive RFPs for strategic needs such as a Customer Success Platform • Powered expansion of Total Addressable Market (TAM) via Customer Relationship Management (CRM) platform data enrichment and hygiene, managing multiple vendors and directing a team of 50+ researchers Show less

    • Business Consulting and Services
    • 700 & Above Employee
    • Associate - Implementation, Marketing & Sales Practice
      • Sep 2018 - Oct 2020

      New York, NY • Identified $100M+ of white space for IT client’s key accounts group through market sizing analysis; coached sellers to better prioritize their time • Launched successful pilot sales teams testing new sales process with tech client; developed subsequent national rollout • Developed team-tailored workshops to build capabilities on a) consultative selling and b) coaching sellers for impact • Coached retail client’s newly formed digital marketing team to follow Agile methodologies; in… Show more • Identified $100M+ of white space for IT client’s key accounts group through market sizing analysis; coached sellers to better prioritize their time • Launched successful pilot sales teams testing new sales process with tech client; developed subsequent national rollout • Developed team-tailored workshops to build capabilities on a) consultative selling and b) coaching sellers for impact • Coached retail client’s newly formed digital marketing team to follow Agile methodologies; in four months, campaign lead time decreased from 6 weeks to 5 days and customer click-through rate increased 300%+ • Advised executives on effective messaging; coached frontline employees on top-down communication for leadership Show less

    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Senior Program Manager, AmazonFresh
      • Jun 2017 - Aug 2017

      Seattle, WA • Created mechanism for standardizing operational processes across Fresh fulfillment network • Delivered whitepaper business case to executive leadership that prompted implementation

    • United States
    • 1 - 100 Employee
    • National Accounts Manager
      • Jun 2013 - Jun 2016

      Wilton, CT • Generated $13.0M in revenue in 2015, $6.2M in 2014, and $3.2M in 2013; exceeded annual quota each year • Built trusting relationships with buying and management teams of ~60 national retailers and distributors • Partnered with pallet manufacturers on custom gondolas, end caps, and visual merchandising for incremental sales

    • Bangladesh
    • Media Production
    • 1 - 100 Employee
    • Staff Writer (Student)
      • Sep 2009 - May 2013

      Storrs, Connecticut, United States

    • Financial Services
    • 1 - 100 Employee
    • Research Intern
      • Oct 2012 - Dec 2012

      London, England, United Kingdom

    • Marketing & Sales Intern
      • Jun 2012 - Aug 2012

      Wilton, Connecticut, United States

    • Freelance Writer
      • Jun 2008 - Dec 2009

      Westport, Connecticut, United States

Education

  • University of California, Berkeley, Haas School of Business
    Master of Business Administration (M.B.A.)
    2016 - 2018
  • University of Connecticut
    Bachelor's Degree, Economics
    2009 - 2013

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