Greg Keiser
Senior GTM Strategy & Operations Manager at Brex- Claim this Profile
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Experience
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Brex
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United States
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Financial Services
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700 & Above Employee
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Senior GTM Strategy & Operations Manager
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May 2021 - Present
New York, New York, United States • Direct GTM’s organizational readiness for new product launches, such as Brex Travel • Program manage GTM<>Credit cross-functional workstreams to drive timely progress and impact against OKRs • Lead account prioritization strategy and implementation to optimize outreach for Sales and Marketing • Drive vendor evaluations, including comprehensive RFPs for strategic needs such as a Customer Success Platform • Powered expansion of Total Addressable Market (TAM) via Customer… Show more • Direct GTM’s organizational readiness for new product launches, such as Brex Travel • Program manage GTM<>Credit cross-functional workstreams to drive timely progress and impact against OKRs • Lead account prioritization strategy and implementation to optimize outreach for Sales and Marketing • Drive vendor evaluations, including comprehensive RFPs for strategic needs such as a Customer Success Platform • Powered expansion of Total Addressable Market (TAM) via Customer Relationship Management (CRM) platform data enrichment and hygiene, managing multiple vendors and directing a team of 50+ researchers Show less
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McKinsey & Company
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Business Consulting and Services
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700 & Above Employee
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Associate - Implementation, Marketing & Sales Practice
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Sep 2018 - Oct 2020
New York, NY • Identified $100M+ of white space for IT client’s key accounts group through market sizing analysis; coached sellers to better prioritize their time • Launched successful pilot sales teams testing new sales process with tech client; developed subsequent national rollout • Developed team-tailored workshops to build capabilities on a) consultative selling and b) coaching sellers for impact • Coached retail client’s newly formed digital marketing team to follow Agile methodologies; in… Show more • Identified $100M+ of white space for IT client’s key accounts group through market sizing analysis; coached sellers to better prioritize their time • Launched successful pilot sales teams testing new sales process with tech client; developed subsequent national rollout • Developed team-tailored workshops to build capabilities on a) consultative selling and b) coaching sellers for impact • Coached retail client’s newly formed digital marketing team to follow Agile methodologies; in four months, campaign lead time decreased from 6 weeks to 5 days and customer click-through rate increased 300%+ • Advised executives on effective messaging; coached frontline employees on top-down communication for leadership Show less
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Amazon
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Bangladesh
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Advertising Services
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1 - 100 Employee
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Senior Program Manager, AmazonFresh
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Jun 2017 - Aug 2017
Seattle, WA • Created mechanism for standardizing operational processes across Fresh fulfillment network • Delivered whitepaper business case to executive leadership that prompted implementation
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Melissa & Doug, LLC
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United States
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1 - 100 Employee
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National Accounts Manager
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Jun 2013 - Jun 2016
Wilton, CT • Generated $13.0M in revenue in 2015, $6.2M in 2014, and $3.2M in 2013; exceeded annual quota each year • Built trusting relationships with buying and management teams of ~60 national retailers and distributors • Partnered with pallet manufacturers on custom gondolas, end caps, and visual merchandising for incremental sales
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The Daily Campus
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Bangladesh
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Media Production
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1 - 100 Employee
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Staff Writer (Student)
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Sep 2009 - May 2013
Storrs, Connecticut, United States
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Dow Jones
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Financial Services
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1 - 100 Employee
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Research Intern
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Oct 2012 - Dec 2012
London, England, United Kingdom
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Marketing & Sales Intern
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Jun 2012 - Aug 2012
Wilton, Connecticut, United States
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Fairfield Citizen and Westport News (part of Hearst Media Services)
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Newspaper Publishing
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1 - 100 Employee
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Freelance Writer
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Jun 2008 - Dec 2009
Westport, Connecticut, United States
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Education
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University of California, Berkeley, Haas School of Business
Master of Business Administration (M.B.A.) -
University of Connecticut
Bachelor's Degree, Economics