Experience

TSN Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Vice President, Media Relations

  • Aug 2014 - Present

  I develop and manage strategic communications planning and messaging, ongoing proactive media relations, thought leadership editorial and e-communication writing/editing, social media strategy, market research, event planning, and day-to-day client management and reporting for clients in the following industries: • High-performance automotive: Coordinated media relations for the 2015 launch of ROUSH Performance’s Active Exhaust aftermarket control system, and achieved placements in the Detroit Free Press, Detroit News, Autoweek, Automobile Magazine and on Bloomberg Radio Network; efforts resulted in an ongoing retainer. • Alternatively fueled vehicles: Developed strategic media relations plan to position Worthington Industries’ fuel tanks as the key component of compressed natural gas and propane vehicle fuel systems; achieved highest 2015-16 editorial share of voice versus eight client competitors, resulting in liquefied natural gas business retainer. Show less



2.718 Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Account Supervisor, Public Relations & Social Media

  • Mar 2013 - Apr 2014

  I developed and managed strategic communications planning and messaging, ongoing proactive media relations, thought leadership editorial writing/editing, social media platform development/engagement, trade show media outreach, and day-to-day client management and reporting for clients in the following industries: • Home improvement products: Developed strategic media relations plan to influence remodelers and homeowners to choose James Hardie Building Products’ fiber-cement siding versus vinyl siding, resulting in thought leadership placements on NY1 cable television and Fox & Friends, along with strategically crucial trade publications. • Solar energy: Integrated thought leadership editorial placements in target trade publications such as Solar Power World and Solar Builder with Twitter and LinkedIn platform development and engagement to position Fronius USA Solar Electronics Division string-type inverters as best suited to the demands of solar array installers. • Health and wellness: Developed strategic media relations plan to promote the bottom-line value of Interactive Health wellness solutions to human resources and benefits managers, resulting in placements in Bloomberg BNA, Crain’s Chicago Business, Employee Benefit News, HR Magazine and BenefitsPro.com. Show less



Molex

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Corporate Communications Manager

  • Jun 2012 - Feb 2013

  In this role, for a manufacturer of interconnection systems to the global electronics industry, I was responsible for project-based internal communications tactical preparation and execution, and corporate media relations: • Planned and executed multi-tactic communications campaign for optional paperless pay statements program for United States employees; 40% of employees enrolled within eight weeks. • Designed interactive corporate press room to make it substantially easier for business and trade journalists to access information about Molex, including a clickable global map that provides background about company facilities in a global region. Show less



Bader Rutter

• United States
• Advertising Services
• 200 - 300 Employee

• Public Relations Senior Account Executive

  • Jan 2005 - Jun 2012

  I managed ongoing media outreach to target print and online trade publications, and participated in strategic communications planning process, trade show and event coordination, social media strategy and monitoring, and day-to-day client management and reporting for clients in the following industries: • Energy management: Developed strategic media relations plans to support Schneider Electric’s 2005-09 repositioning as an energy management solutions provider; personally secured 45% of all thought leadership editorial placements and primary contributor to 1,266% increase in advertising equivalency over that span. • Consumer packaging: Positioned Videojet Technologies as the premier thought leader regarding product tracking through its array of variable-data marking/coding solutions; achieved highest editorial share of voice versus eight client competitors from 2005-08 in target publications such as Packaging Digest and Packaging World. • Alternatively fueled vehicles: Developed five 2010-12 vertical market media relations plans for the Propane Education & Research Council to establish propane as the nation’s leading alternative on- and off-road vehicle fuel; personally secured 70% of all thought leadership editorial in strategically crucial target trade publications. Show less



Kalmbach Media

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Associate Editor

  • May 1999 - Jan 2005

  As associate editor for a nationally distributed monthly model-hobby industry trade magazine with special emphasis on the retail tier, I was primarily a print and online content producer, with a heavy focus on reporting, writing, editing and proofreading. I originated new editorial types, including celebrity interviews, company/retailer profiles and a monthly back-page column, which helped magazine achieve profitability in 2002-04 for the first time since mid-1990s. I launched and managed content for monthly e-mail newsletter distributed to circulation base that established publication reputation as industry’s up-to-the-minute news source. I was also promoted from assistant editor to associate editor. Show less