Digital Marketing Director

• May 2021 - Present

Independent Marketing Consultant, Project Manager

• Dec 2013 - Present

• Created, executed, and optimized annual multi-channel marketing plans to help acquire $284M in assets under management (AUM) for Reby Advisors through digital marketing, direct mail, public relations, and referrals • Reduced cost per acquisition 54% for Reby Advisors’ live event programs through effective social media ads, display network ads, and email campaigns; executed A/B tests, analyzed results, and refined creative strategies and audience targeting • Dramatically improved… Show more • Created, executed, and optimized annual multi-channel marketing plans to help acquire $284M in assets under management (AUM) for Reby Advisors through digital marketing, direct mail, public relations, and referrals • Reduced cost per acquisition 54% for Reby Advisors’ live event programs through effective social media ads, display network ads, and email campaigns; executed A/B tests, analyzed results, and refined creative strategies and audience targeting • Dramatically improved client engagement with branded financial content; created and distributed high-quality blog articles, webinars, and seminars, achieving a 95.4% client retention rate for Reby Advisors • Increased email marketing revenue 14% for Sharecare’s “The Little Blue Book” suite of products; upgraded email technology, creatives, and offers, resulting in higher open rates, click rates, and e-commerce sales • Created an interactive online sales funnel and drove traffic using email marketing and Facebook Ads, attracting 2K+ warm leads into Sharecare’s sales pipeline within 3 months of launching a new B2B SaaS product • Propelled “Wealth Redefined: Charting the Way to Personal and Financial Freedom” to Amazon’s Best Seller List within one month of advertising launch; co-authored the book in collaboration with the company CEO, and managed the full promotional strategy using Facebook Ads, Amazon Ads, and press releases • Redesigned the SEO strategy, Google Ads, and Facebook Lead Ads to improve online lead generation and exposure of offer-oriented promotions for Renew Spa and Wellness, resulting in a 286% increase in online conversions • Attracted clients for immigration law firms through Facebook Messenger Ads; utilized advanced targeting tactics to reach and engage a global, multi-lingual audience, achieving a $3 cost per conversion Show less • Created, executed, and optimized annual multi-channel marketing plans to help acquire $284M in assets under management (AUM) for Reby Advisors through digital marketing, direct mail, public relations, and referrals • Reduced cost per acquisition 54% for Reby Advisors’ live event programs through effective social media ads, display network ads, and email campaigns; executed A/B tests, analyzed results, and refined creative strategies and audience targeting • Dramatically improved… Show more • Created, executed, and optimized annual multi-channel marketing plans to help acquire $284M in assets under management (AUM) for Reby Advisors through digital marketing, direct mail, public relations, and referrals • Reduced cost per acquisition 54% for Reby Advisors’ live event programs through effective social media ads, display network ads, and email campaigns; executed A/B tests, analyzed results, and refined creative strategies and audience targeting • Dramatically improved client engagement with branded financial content; created and distributed high-quality blog articles, webinars, and seminars, achieving a 95.4% client retention rate for Reby Advisors • Increased email marketing revenue 14% for Sharecare’s “The Little Blue Book” suite of products; upgraded email technology, creatives, and offers, resulting in higher open rates, click rates, and e-commerce sales • Created an interactive online sales funnel and drove traffic using email marketing and Facebook Ads, attracting 2K+ warm leads into Sharecare’s sales pipeline within 3 months of launching a new B2B SaaS product • Propelled “Wealth Redefined: Charting the Way to Personal and Financial Freedom” to Amazon’s Best Seller List within one month of advertising launch; co-authored the book in collaboration with the company CEO, and managed the full promotional strategy using Facebook Ads, Amazon Ads, and press releases • Redesigned the SEO strategy, Google Ads, and Facebook Lead Ads to improve online lead generation and exposure of offer-oriented promotions for Renew Spa and Wellness, resulting in a 286% increase in online conversions • Attracted clients for immigration law firms through Facebook Messenger Ads; utilized advanced targeting tactics to reach and engage a global, multi-lingual audience, achieving a $3 cost per conversion Show less

Marketing Director, Online Strategy

• Jul 2012 - Nov 2013

• Managed 2 high-performing marketing managers and a $1M annual budget; effectively enhanced the profit margin of consumer marketing partnerships from $5.1M to $17.2M by conducting hundreds of A/B tests on ad copy, banners, and subscription offers to drive higher online conversion rates and inbound call volume • Created and implemented a multi-channel marketing plan, including paid search, banner ads, joint ventures, CRM email campaigns, and targeted cold call programs, yielding a boost… Show more • Managed 2 high-performing marketing managers and a $1M annual budget; effectively enhanced the profit margin of consumer marketing partnerships from $5.1M to $17.2M by conducting hundreds of A/B tests on ad copy, banners, and subscription offers to drive higher online conversion rates and inbound call volume • Created and implemented a multi-channel marketing plan, including paid search, banner ads, joint ventures, CRM email campaigns, and targeted cold call programs, yielding a boost in monthly B2B SaaS sales by 300%+ • Forged marketing partnerships with MerchantCircle and other B2B companies, measured and analyzed key performance indicators, and improved audience segmentation, decreasing cost per acquisition 81.4% within 9 months • Successfully optimized messaging and UX design, lifting B2B e-commerce conversion rates from 0.42% to 2.7% Show less • Managed 2 high-performing marketing managers and a $1M annual budget; effectively enhanced the profit margin of consumer marketing partnerships from $5.1M to $17.2M by conducting hundreds of A/B tests on ad copy, banners, and subscription offers to drive higher online conversion rates and inbound call volume • Created and implemented a multi-channel marketing plan, including paid search, banner ads, joint ventures, CRM email campaigns, and targeted cold call programs, yielding a boost… Show more • Managed 2 high-performing marketing managers and a $1M annual budget; effectively enhanced the profit margin of consumer marketing partnerships from $5.1M to $17.2M by conducting hundreds of A/B tests on ad copy, banners, and subscription offers to drive higher online conversion rates and inbound call volume • Created and implemented a multi-channel marketing plan, including paid search, banner ads, joint ventures, CRM email campaigns, and targeted cold call programs, yielding a boost in monthly B2B SaaS sales by 300%+ • Forged marketing partnerships with MerchantCircle and other B2B companies, measured and analyzed key performance indicators, and improved audience segmentation, decreasing cost per acquisition 81.4% within 9 months • Successfully optimized messaging and UX design, lifting B2B e-commerce conversion rates from 0.42% to 2.7% Show less

Marketing Director

• Jan 2011 - Jun 2012

• Successfully drove a 302% increase in revenue generated through email marketing; conducted A/B tests on critical elements such as subject lines, designs, and offers, then tracked results and identified winning strategies to create the brand's gold standards and annual marketing calendar • Grew annual marketing profit margin 10% by optimizing the firm’s CRM-based multi-channel marketing plan; improved direct mail, email, and telemarketing campaigns, ensuring proper audience segmentation… Show more • Successfully drove a 302% increase in revenue generated through email marketing; conducted A/B tests on critical elements such as subject lines, designs, and offers, then tracked results and identified winning strategies to create the brand's gold standards and annual marketing calendar • Grew annual marketing profit margin 10% by optimizing the firm’s CRM-based multi-channel marketing plan; improved direct mail, email, and telemarketing campaigns, ensuring proper audience segmentation and metrics tracking • Managed vendors and freelancers, operating on an annual budget of $400K; decreased annual advertising costs 15% by negotiating discounts, measuring results, and reallocating budget to cost-effective channels; promoted from Marketing Manager to Marketing Director due to outstanding results, reporting, and clear communication Show less • Successfully drove a 302% increase in revenue generated through email marketing; conducted A/B tests on critical elements such as subject lines, designs, and offers, then tracked results and identified winning strategies to create the brand's gold standards and annual marketing calendar • Grew annual marketing profit margin 10% by optimizing the firm’s CRM-based multi-channel marketing plan; improved direct mail, email, and telemarketing campaigns, ensuring proper audience segmentation… Show more • Successfully drove a 302% increase in revenue generated through email marketing; conducted A/B tests on critical elements such as subject lines, designs, and offers, then tracked results and identified winning strategies to create the brand's gold standards and annual marketing calendar • Grew annual marketing profit margin 10% by optimizing the firm’s CRM-based multi-channel marketing plan; improved direct mail, email, and telemarketing campaigns, ensuring proper audience segmentation and metrics tracking • Managed vendors and freelancers, operating on an annual budget of $400K; decreased annual advertising costs 15% by negotiating discounts, measuring results, and reallocating budget to cost-effective channels; promoted from Marketing Manager to Marketing Director due to outstanding results, reporting, and clear communication Show less

Marketing Associate / Assistant

• May 2005 - Dec 2010

• Served as The Danbury Mint’s copywriter for consumer sports products, selling $12M+ through direct response marketing; studied successful campaigns and wrote high-performing sales letters, brochures, and web copy • Contributed to $30M+ in consumer goods sales as a project manager, executing 700+ CRM-based direct mail and print campaigns on time and within budget; additionally, improved relationships with the NFL, MLB, and other licensors by guaranteeing compliance with brand standards… Show more • Served as The Danbury Mint’s copywriter for consumer sports products, selling $12M+ through direct response marketing; studied successful campaigns and wrote high-performing sales letters, brochures, and web copy • Contributed to $30M+ in consumer goods sales as a project manager, executing 700+ CRM-based direct mail and print campaigns on time and within budget; additionally, improved relationships with the NFL, MLB, and other licensors by guaranteeing compliance with brand standards and trademarks Show less • Served as The Danbury Mint’s copywriter for consumer sports products, selling $12M+ through direct response marketing; studied successful campaigns and wrote high-performing sales letters, brochures, and web copy • Contributed to $30M+ in consumer goods sales as a project manager, executing 700+ CRM-based direct mail and print campaigns on time and within budget; additionally, improved relationships with the NFL, MLB, and other licensors by guaranteeing compliance with brand standards… Show more • Served as The Danbury Mint’s copywriter for consumer sports products, selling $12M+ through direct response marketing; studied successful campaigns and wrote high-performing sales letters, brochures, and web copy • Contributed to $30M+ in consumer goods sales as a project manager, executing 700+ CRM-based direct mail and print campaigns on time and within budget; additionally, improved relationships with the NFL, MLB, and other licensors by guaranteeing compliance with brand standards and trademarks Show less

Search Engine Optimization Copywriter

• 2004 - 2005

Conducted extensive internet research, interviewed business owners, and wrote 40 to 80 pages of SEO marketing copy per week. Conducted extensive internet research, interviewed business owners, and wrote 40 to 80 pages of SEO marketing copy per week.

Senior Supervisor, Supervisor, Coordinator

• 2001 - 2004