Experience

Sabrosura Foods

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Sales Director

  • Jan 2022 - Present

  United States • Built warehouse programs with UNFI, Save A Lot, and Associate Wholesale Grocers to secure distribution for small and large banner retailers. • Manages Sabrosura Foods food service programs with success selling to US Foods, Sysco, GFS, Mexican Food Specialties and Colinas Foods. • Helped to lead the successful integration of Panchos Cheese Dips into the Sabrosura Food’s umbrella of brands. Integrating them into our portfolio and network of partners. • Work with national brokers… Show more • Built warehouse programs with UNFI, Save A Lot, and Associate Wholesale Grocers to secure distribution for small and large banner retailers. • Manages Sabrosura Foods food service programs with success selling to US Foods, Sysco, GFS, Mexican Food Specialties and Colinas Foods. • Helped to lead the successful integration of Panchos Cheese Dips into the Sabrosura Food’s umbrella of brands. Integrating them into our portfolio and network of partners. • Work with national brokers within warehouse programs.

• SR District Sales Manager Midwest

  • May 2020 - Present

  • Drive’s profitable retail execution with Walmart, Sam’s Club and Costco on both current and new items. • Launched the Lisy / Orale dried pepper and spice business in the MN and IA markets. Developed Sam’s national business, new to the category, evolving into over $1M in sales in 3 years within 8 states. • Handles Walmart & Sam’s headquarter calls for DSD and warehouse distributor programs, with over $6M in sales. • Manager of key accounts/distributor assignments that include Cub… Show more • Drive’s profitable retail execution with Walmart, Sam’s Club and Costco on both current and new items. • Launched the Lisy / Orale dried pepper and spice business in the MN and IA markets. Developed Sam’s national business, new to the category, evolving into over $1M in sales in 3 years within 8 states. • Handles Walmart & Sam’s headquarter calls for DSD and warehouse distributor programs, with over $6M in sales. • Manager of key accounts/distributor assignments that include Cub Foods, UNFI, TriStar Distribution, and Lipari. • Developing growth in Midwest warehouse and distributor programs to grow business for Sabrosura Foods with dairy, meats, desserts, and beverage categories. • Recruit, hire, train, and develop our sales team. Throughout the country, I manage 3 District Managers, 8 Territory Managers, 1 DSD route and 1 part time employee.



Wisconsin Cheese Group

• Manufacturing
• 1 - 100 Employee

• Sr District Sales Manager National

  • May 2011 - May 2020

  Greater Minneapolis-St. Paul Area Manage retail team of DM's and TM's across the United States focusing on retail execution within Sam's Clubs , Walmart's , Costco, also working with distributors on specific retail accounts.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• District Sales Leader

  • Jan 2010 - May 2011

  Greater Denver Area • Management of major brands that included Tombstone, DiGiorno, California Kitchen, Jack’s Pizza and Dryer’s Ice Cream. Lead the sales teams through the integration, bringing Pizza and Ice Cream DSD together as one. • Develop and execute team sales plans. Achieving quarterly and annual targets.



Kraft Foods Pizza Division

• District Sales Manager / Key Account Manager / Distributor Sales Manager

  • Jan 1988 - Dec 2009

  Greater Denver Area Sales and service within multi state areas over the years; including new market set up, head quarter account calls, inventory control, warehousing, forecasting, overall route sales execution, and distributor sales for national pizza brands.