VP of EMEA & North America

• Mar 2019 - Present

Nugit is a data visualisation (SaaS) tool, designed to help brands and agencies share data at scale. I’m responsible for all aspects of the business, including agency and client relationships, sales, team development, data aggregation, data transformation and c-suite communications across EMEA and North America. We work with a range of agencies and direct clients, including Johnson and Johnson Consumer and J&J Vision, across media/marketing, finance, eCommerce, CRM, sales, and supply chain data. We work with media agencies and direct clients to audit their current data structure, offering consultation services to develop ongoing data architecture, with the goal of creating a holistic data strategy. I work with data scientists, analytic teams and our agency partners to develop new operational processes to transform their reporting setup and deliver a holistic visualisation.

Co-Founder

• Aug 2014 - Feb 2019

As co-founder of a finance and utilities comparison website, I was responsible for agency and client relationships, platform growth, advertising revenue, company operations (AdTech, reporting, finance, funding, team management), media planning/buying and brand development in Singapore and Hong Kong. I was responsible for developing our publisher, client and agency relations (c-suite clients and agency leads), while developing our ad revenue streams and product offering across the website and our display network (leveraging 1st party cookies at scale).

APAC Digital Trading Lead & Head of Trading Singapore

• Jan 2016 - May 2017

At Publicis Groupe I had full visibility across the agencies entire media spend in Asia, including planning and investment allocation. I was responsible for negotiating supplier and client agreements with key vendors to leverage Publicis Groupe investments across all channels (online & offline). Resulting in media or publisher partnerships that delivered media value for all Publicis clients, across all verticals (i.e. Finance, CPG, FMCG, Travel & Hospitality etc). My role involved new business investment analysis, estimations, and rate guarantees (both programmatic & traditional). I worked directly with c-suite clients, senior publishers, agency (regional and global leads), to find savings, investment opportunities and value, which we formalised via joint business proposal.

APAC Head of Digital Investment & Performance - Asia Pacific

• Dec 2012 - Jul 2014

As the Head of Digital Trading across Asia Pacific, my responsibility was to develop and leverage our agency digital media spend across all channels (Search, Social, Mobile, Display etc), while constructing a strategy to migrate offline spend. I was responsible for improving our commercial relationships with global and regional suppliers (Facebook, Google etc), while developing the systems and tools to monitor agency spend and revenue, developing client specific partnerships and expanding our programmatic solutions (Xaxis). As Performance Head my role was to deliver against these trading ambitions across Mindshare's top 10 global & regional clients (Unilever, GSK, Nestle, AMEX, HSBC etc). Whilst improving our client’s approach to modern buying techniques and help develop their understanding of digital planning & buying. This involved supporting key markets to develop their capabilities and resources, to grow MindShare’s digital revenue and develop our digital services (P&L, HR/Resource, Trading, structure and new service development, across key markets including Vietnam, Japan, South Korea).

Head of Digital Singapore

• Mar 2010 - Nov 2012

It was my responsibility to build and develop the digital department at Mindshare Singapore, with all associated HR, Trading, Revenue and P&L responsibilities. The department grew from 1 to a team of 30+ people, with digital revenue up from 5% of overall agency revenue to 55%As a regional client leader I was also responsible for running regional and local clients, including HSBC, AmEx, SAP. While overseeing all Singapore clients (Nike, Starhub, YUM, GSK and Nestle etc)Digital Leader of the year 2012 (Asia Pacific) - Mindshare 'Original Thinking' regional awards

Account Director & Trading Director

• Jun 2007 - Mar 2010

As the Trading Director I was responsible for the commercial strategy, trading deals and partner negotiations for Walker-i. My role involved identifying, negotiating and managing technology and media partners to increase the agencies capabilities and value to clients. As the Account Director on Barclaycard as well as a few smaller accounts, I worked across both brand and direct response activity. Developing new planning methodologies to enhance our advertising planned reach/frequency. I managed a team of people across Search, Display, SEO, Affiliates and Social. I was responsible for the design and development of new internal tools which enhanced our reporting capabilities (Path-to-conversion and attribution modelling), as well as specialised media tracking technology and the development of cookie pools to enhance our targeting capabilities across all agency brands.

Account Manager

• 2005 - 2007

Marketing Communications Executive

• Jun 2005 - Aug 2005

Sales and Accounts Executive

• Aug 2004 - Jun 2005