Experience

Retail NZ

• New Zealand
• Non-profit Organizations
• 1 - 100 Employee

• Direct Marketing Manager

  • Mar 2016 - Present

  Managing direct marketing campaign & member engagement activity. Developing and delivering the membership retention and acquisition programme.Category segmentation development for a range of national retail chains and SME retail.Expanding membership engagement. Managing direct marketing campaign & member engagement activity. Developing and delivering the membership retention and acquisition programme.Category segmentation development for a range of national retail chains and SME retail.Expanding membership engagement.



Public Trust

• New Zealand
• Legal Services
• 300 - 400 Employee

• Senior Communications Advisor

  • Jan 2014 - Dec 2015

  Managing campaigns, communications and business support material.Planning strategic marketing initiatives to meet the business plan for acquisition and retention.Writing editorial for a variety of magazines, press and online publications.Advocating and providing marketing resource to the business. Managing campaigns, communications and business support material.Planning strategic marketing initiatives to meet the business plan for acquisition and retention.Writing editorial for a variety of magazines, press and online publications.Advocating and providing marketing resource to the business.



Kiwi Wealth

• New Zealand
• Investment Management
• 1 - 100 Employee

• Prospect Marketer

  • 2013 - 2013

  This Marketing-Communications role sat within the Investment Advisory team. It involved developing and managing E-communications aimed at thousands of past prospects who had not yet come onboard as clients. Managing the process from beginning to end, the role involved segmenting the leads into categories and preparing appropriate offers for each stream. This Marketing-Communications role sat within the Investment Advisory team. It involved developing and managing E-communications aimed at thousands of past prospects who had not yet come onboard as clients. Managing the process from beginning to end, the role involved segmenting the leads into categories and preparing appropriate offers for each stream.



ANZ Banking Group Ltd

• Relationship / Direct Marketing Manager

  • 2010 - 2012

  Responsible for the the Life and General Insurance Direct Marketing channel for ANZ and National Bank. Developing the strategy, delivering and maintaining offers. The position identified alternative sales channels and worked closely with other business units within the ANZ Group to ensure that product offers suited both business and customer needs. Responsible for the the Life and General Insurance Direct Marketing channel for ANZ and National Bank. Developing the strategy, delivering and maintaining offers. The position identified alternative sales channels and worked closely with other business units within the ANZ Group to ensure that product offers suited both business and customer needs.



AXA

• France
• Insurance
• 700 & Above Employee

• Market Manager - Insurance

  • 2007 - 2010

  Responsible for the marketing, planning and campaign execution of AXA’s insurance products throughout the product lifecycle. Role included gathering product and customer insights and working closely with product, distribution, underwriting and key support areas to ensure sales and retention targets were met. Key responsibilities included developing and delivering marketing strategies to support the AXA adviser network to promote Insurance. Also editing the AXA Advisors magazine. Responsible for the marketing, planning and campaign execution of AXA’s insurance products throughout the product lifecycle. Role included gathering product and customer insights and working closely with product, distribution, underwriting and key support areas to ensure sales and retention targets were met. Key responsibilities included developing and delivering marketing strategies to support the AXA adviser network to promote Insurance. Also editing the AXA Advisors magazine.



Cigna

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Direct Marketing Account Manager

  • 2003 - 2007

  Managing the relationships of various key business partners. Development, implementation and execution of appropriate marketing strategies offering CIGNA underwritten insurance products to both Cigna and its business partner databases. Managing the relationships of various key business partners. Development, implementation and execution of appropriate marketing strategies offering CIGNA underwritten insurance products to both Cigna and its business partner databases.