Experience

Arcminute Marketing, LLC

• United States
• Marketing Services
• 1 - 100 Employee

• Chief Executive Officer

  • Aug 2022 - Present

  Plymouth, Michigan, United States

• Executive Director

  • Jan 2017 - Sep 2022

  Livonia, Michigan, United States • Oversee all operational aspects of ArcMinute Marketing, LLC. • Connect business with local customers increasing web traffic, leads, and brand awareness. • Customer journey focused digital marketing that utilizes SEO, paid search, Local SEO, Programmatic Display, Facebook ads, and Website Design • Structure, design, & execute localized digital marketing strategies



Search Optics - Intelligent Retail

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Solutions Team Lead

  • Mar 2016 - Dec 2016

  Ferndale, MI • Work 1 on 1 with automotive dealerships across multiple OEM's to manage various aspects of their individual digital marketing strategies, while meeting OEM Co-op requirements. • Manage a team of digital marketing account executives responsible for managing and growing a book of business of tier III automotive advertising clients. • Hire, educate, coach sales team to overcome challenges, set and meet client expectations, and achieve monthly sales goals. • Led team to earn top revenue… Show more • Work 1 on 1 with automotive dealerships across multiple OEM's to manage various aspects of their individual digital marketing strategies, while meeting OEM Co-op requirements. • Manage a team of digital marketing account executives responsible for managing and growing a book of business of tier III automotive advertising clients. • Hire, educate, coach sales team to overcome challenges, set and meet client expectations, and achieve monthly sales goals. • Led team to earn top revenue award 3 times in 6 months. • Increased advertising book of business over $90,000 in 8 months.

• Digital Solutions Specialist

  • Sep 2014 - Feb 2016

  Ferndale, Michigan • Prospect, develop relationships and close new clients in a consultative sales environment. • Provide a high level of digital marketing expertise, specifically in the areas of Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Advertising, and Local Engage. • Review campaign strategies at new account inception and continually thereafter to ensure content is optimized for all marketing tactics, strategy and performance • Identify opportunities to help optimize… Show more • Prospect, develop relationships and close new clients in a consultative sales environment. • Provide a high level of digital marketing expertise, specifically in the areas of Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Advertising, and Local Engage. • Review campaign strategies at new account inception and continually thereafter to ensure content is optimized for all marketing tactics, strategy and performance • Identify opportunities to help optimize marketing efforts, to encourage visits and increase conversion



Citi

• United States
• Financial Services
• 700 & Above Employee

• Branch Account Manager

  • Feb 2008 - Aug 2014

  Canton, MI



Quicken Loans

• United States
• Financial Services
• 700 & Above Employee

• Mortgage Banker

  • Nov 2006 - Jun 2007

  Livonia, Michigan



Wayne Westland Federal Credit Union

• United States
• Banking
• 1 - 100 Employee

• Member Service Representative

  • Jun 2003 - Aug 2006