Director, Demand Generation

• Jun 2021 - Present

Senior Director, Marketing

• Oct 2019 - Nov 2020

Led strategic vision, planning, and execution of the full marketing function for temporary staffing, Skilled Trades staffing, and JobStack mobile app. Directed team responsible for marketing operations, digital marketing, content strategy, and multi-channel campaign execution.

Director, Demand Generation

• May 2019 - Oct 2019

Developed national B2B campaigns and supported regional planning to accelerate brand awareness, reduce customer attrition, improve funnel optimization, and acquire MQLs for temporary staffing. Directed marketing team responsible for campaign execution using tools including SEM, display advertising, retargeting, social media, webinars, podcasts, email, and events. Developed marketing strategy for 600+ branch locations and national sales team.

Director of Marketing, Health Solutions

• Mar 2017 - May 2019

Portfolio marketing leader over private health exchange division that engaged public sector plan sponsors, retirees, and employers. Produced division messaging and solution cross-selling strategy in partnership with senior business leaders. Led marketing team managing multi-channel campaign execution, content, ABM, and customer retention.

Senior Marketing Manager

• Jul 2015 - Mar 2017

Aon Active Health Exchange (private health exchange) marketing manager for private health insurance and employer solutions. Executed marketing campaigns that leveraged social media, webinars, paid media, email, and events. Managed client steering committee and advocacy program that informed future product development and produced testimonials, videos, and case studies.

Senior Sales Operations and Strategy Manager

• Jun 2012 - Apr 2015

Senior marketing consultant and go-to-market campaign strategist for private health insurance and government segments. Crafted annual training for 60+ Sales Executives and Product Consultants. Served as a Customer Relationship Management (CRM) trainer for 500+ employees. Senior marketing consultant and go-to-market campaign strategist for private health insurance and government segments. Crafted annual training for 60+ Sales Executives and Product Consultants. Served as a Customer Relationship Management (CRM) trainer for 500+ employees.

Senior Marketing and Event Manager

• Mar 2007 - Jun 2012

Cultivated strategic marketing plans and market assessments that grew division’s Care Management SaaS, State Medicaid, and Nurse Advice Line solutions. Led town hall meetings for 400+ employees to boost internal communication and disseminate solution marketing. Led the content strategy and customer engagement strategy for Care Management SaaS and field-based care team solutions.

Marketing Specialist

• Mar 2005 - Apr 2007