Experience

Dan-D Foods, Ltd.
• Canada
• Wholesale
• 1 - 100 Employee
• Managing Director

  • Jan 2023 - Present


Plant Veda

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Vice President of Sales & Marketing

  • Feb 2022 - Present

  Sales and marketing of plant based dairy products into North American market. Sales and marketing of plant based dairy products into North American market.



Jim Pattison Group - Ocean Brands Division

• Vice President Sales - Costco North America

  • Jan 2021 - Feb 2022

  Sales of ambient seafood to Costco North American divisions.

• Vice President Sales & Corporate Development

  • Jan 2016 - Dec 2020

  Sales of ambient seafood in Canadian grocery channel. Management of sales, supply chain, and 3rd party sales brokers. Development and activation of search strategy and process for mergers and acquisitions. Negotiation and integration of acquisitions.

• Vice President of Sales

  • Jan 2014 - Dec 2015

  Sales of ambient seafood into Canadian market. Management of sales, supply chain, and 3rd party sales brokers.



Jim Pattison Group - Canfisco Division

• Vice President of Sales and Marketing

  • Jan 2012 - Dec 2013

  Sales and marketing of ambient seafood in Canada and international markets. Management of sales, marketing, supply chain teams, and 3rd party sales brokers.

• Senior Director of Sales and Marketing

  • Aug 2007 - Dec 2011

  Sales and marketing of ambient seafood into the Canadian market, Management of sales, marketing, supply chain, and 3rd party sales brokers.



Silver Hills

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Sales and Marketing

  • Jan 2005 - Jul 2007

  Sales and Marketing of organic breads into western Canada and Pacific Northwest. Management of sales team, and 3rd party distributors. Sales and Marketing of organic breads into western Canada and Pacific Northwest. Management of sales team, and 3rd party distributors.



Canada Bread Company, Limited

• Canada
• Food and Beverage Manufacturing
• 700 & Above Employee

• Category Manager

  • Jan 2002 - Dec 2003

  Strategic support of key accounts in the western Canadian market for commercial bakery products. Development and execution of category management tactics and merchandising programs. Strategic support of key accounts in the western Canadian market for commercial bakery products. Development and execution of category management tactics and merchandising programs.



BC Packers/Clover Leaf Seafoods

• Marketing Director

  • Jan 1998 - Dec 2001

  Marketing management (strategy, consumer, trade) of ambient seafood in Canadian market. Strategic direction of sales, customer service, and 3rd party sales brokers.

• Marketing Manager - Tuna and Seafood Specialties

  • Jan 1995 - Dec 1997

  Product management (strategy, consumer, trade) of ambient tuna and seafood specialties into Canadian market.

• Product Manager - Salmon

  • Feb 1992 - Dec 1994

  Product management (strategy, consumer, trade) of ambient salmon into the Canadian market.

• Export Sales Manager

  • May 1987 - Jan 1992

  Sales into international markets of ambient seafood.



Datel Communications

• Telecommunications
• 1 - 100 Employee

• Product Analyst

  • Oct 1985 - Apr 1987

  Product management of small business communication systems in western Canadian market. Development and execution of consumer and trade promotions. Development of supply strategies and negotiation with preferred suppliers. Profitability and efficiency studies.

• Sales Representative

  • Sep 1984 - Sep 1985

  Sales of fax and telephone systems in Vancouver market.