Greg Shilling

Partner at 121G, LLC
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(386) 825-5501

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Experience

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Partner
      • Apr 2017 - Present

      Carrollton, Georgia, United States

    • Founder
      • Jan 2017 - Present

      Carrollton, GA There simply is no substitute for “been there, done that” experience. Emerge provides access to leadership and resources that have real, proven experience to accelerate growth for early stage and emerging growth companies. Services: • Company capital raise consulting - planning, messaging, deal book creation & launch • Solution strategy & positioning - market positioning, messaging, business model development & launch • Product Development Cycle Management - requirements… Show more There simply is no substitute for “been there, done that” experience. Emerge provides access to leadership and resources that have real, proven experience to accelerate growth for early stage and emerging growth companies. Services: • Company capital raise consulting - planning, messaging, deal book creation & launch • Solution strategy & positioning - market positioning, messaging, business model development & launch • Product Development Cycle Management - requirements definition, design, architecture, development, QA & release management • Sales - coaching, alignment, structure, differentiated messaging, sales tools development, ROI modeling, pricing models, pipeline development & reporting • Business Development - distribution strategy, partner program development & launch • Mergers & Acquisitions - strategy development, company due diligence, valuation assessment, business justification & business integration Show less

    • Advisor
      • Jan 2017 - Present

      Austin, Texas Area Strategic growth advisor for company's virtual visit telehealth platform

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • VP of Growth & Innovation
      • Feb 2017 - Apr 2017

    • Vice President of Corporate & Business Development
      • May 2012 - Jan 2017

      Carrollton, GA Responsible for the company's strategic growth initiatives - mergers/acquisitions, investments, national partnerships, distribution channels, referral programs and innovation enablement. During this timeframe, participated in the Executive Leadership responsible for successfully executing a strategic corporate transition, including an Initial Public Offering (February 2012), private equity led acquisition (November 2013) and integration of a merger between three EHR companies. Revenue… Show more Responsible for the company's strategic growth initiatives - mergers/acquisitions, investments, national partnerships, distribution channels, referral programs and innovation enablement. During this timeframe, participated in the Executive Leadership responsible for successfully executing a strategic corporate transition, including an Initial Public Offering (February 2012), private equity led acquisition (November 2013) and integration of a merger between three EHR companies. Revenue growth of the company from approximately $60M to $370M. • Key leadership in strategy development, business case creation and execution of company’s product and service platform strategy. • Developed and led a “whitespace expansion” initiative to evaluate possible EHR platform acquisitions. • Developed and led a Revenue Services expansion initiative to evaluate possible Revenue Services company acquisitions, including creation of an acquisition and customer conversion program. • Regularly evaluated acquisition and investment opportunities with specific focus on executing a thorough due diligence process, leading to the development of associated financial and business valuation models. • Developed and maintained a network of financial partner relationships, i.e. venture capital, private equity and investment banking firms. Show less

    • Vice President of Business Development & Strategic Partnerships
      • May 2007 - May 2012

      Carrollton, GA Marketplace Partner Channel – on-line “app store” for customers: • Led a cross functional team responsible for enabling innovation expansion of the company’s core platform through API integration with innovation partners. • Led growth in channel partner participation by 50%, recruiting and successfully certifying API integration with 68 new partners within the past three years, resulting in a total channel of 136 partners. • Led growth in customer awareness and utilization of… Show more Marketplace Partner Channel – on-line “app store” for customers: • Led a cross functional team responsible for enabling innovation expansion of the company’s core platform through API integration with innovation partners. • Led growth in channel partner participation by 50%, recruiting and successfully certifying API integration with 68 new partners within the past three years, resulting in a total channel of 136 partners. • Led growth in customer awareness and utilization of Marketplace innovation by 330%, in which API transactional volume grew this year from 6M to 26M transactions per week. • Led growth in annual channel revenue by 197% in 3 years (43% CAGR), from $915k annually to $2.7M annually. Average monthly revenue has grown from $76k in 2014 to current monthly revenue of $245k (222% growth). Distribution & Integration Partner Channel: • Led management of a distributor/integrator channel of thirty-six (36) business partners focused on reselling Greenway solutions and providing value-add services and ancillary solutions. Annual channel revenue contribution of approximately $8M. • Led growth in channel annual bookings by 36% in 3 years (11% CAGR), from $1.4M annually to $1.9MM annually. Strategic Partnership - Walgreens: • Identified, secured and managed a highly impactful partnership with Walgreens’ pharmacy and employer clinic business units, resulting in ~$78M in revenue during the partnership term. • Pharmacy Business Partnership – Joint Enterprise EHR development initiative supporting Walgreen’s transformation from a Retail Pharmacy to a Retail Health Provider. • Ramped and led a development business unit of 80+ dedicated resources, resulting in production deployment of the country’s largest centralized EHR implementation (Immunizations, Health Screens and Patient Consultations), including over 40,000+ pharmacists/technicians across 8,200 sites, with recorded peak processing volumes of 125k patient encounters per day.

    • Vice President of Business Development and Enterprise Sales
      • May 2004 - May 2007

      Carrollton, GA Leadership focused on scaling the business, including specific focus on building the company brand, expanding market presence and creation of a distribution channel. During this timeframe, participated in the Executive Leadership responsible for successfully raising Series B and C strategic funding, through which the company scaled it operations and expanded its sales and marketing presence. Growth stage of the company from approximately $34M to $60M. Business Development –… Show more Leadership focused on scaling the business, including specific focus on building the company brand, expanding market presence and creation of a distribution channel. During this timeframe, participated in the Executive Leadership responsible for successfully raising Series B and C strategic funding, through which the company scaled it operations and expanded its sales and marketing presence. Growth stage of the company from approximately $34M to $60M. Business Development – channel of distribution and integration partnerships • Expanded channel by over 230% through the recruitment of reseller partners • Led sales bookings growth of 120% in the channel from $900K to $1.98M. Enterprise Sales – sales focus on hospital, IPA, MSO and other community integrated EHR opportunities • Conceptualized and launched a sales focus on the Enterprise Healthcare market. • Built a go-to-market sales strategy, including a lead generation program, sales positioning, presentation materials, pricing model and competitive positioning aligned across six (6) sales regions. • Recruited and managed a sales team of six (6) Enterprise Sales Directors. • Grew Enterprise Sales from startup to $4.9M in sales bookings in three years. Strategic Partnerships – partnerships focused on lead generation of prospective customers • Secured referral partnerships with strategic businesses. • Led initiation of a COI (Circle of Influence) program focused on developing trusted relationships with healthcare consultants and other influential healthcare focused experts. • Secured referral partnership with Physician Sales & Services (PSS) and led the national sales and marketing launch, including sales message development and training for ~750 PSS sales reps and sales managers. • Over four-year timeframe, led growth in bookings contribution totaling over 400 sales units and $32M in bookings; ramped from startup of the partnership to 160 sales units and $12M in revenue in the final year.

    • Director of Sales & Marketing
      • May 2000 - May 2004

      Carrollton, GA Leadership focused on company "start up" and production rollout of its integrated EHR platform, build out of its implementation and support processes and establishing a regional sales presence. Directly responsible for establishing the company’s growth structure and processes, and securing its initial customer base. During this timeframe, participated in the Executive Leadership responsible for successfully raising Series A strategic funding, through which the company secured… Show more Leadership focused on company "start up" and production rollout of its integrated EHR platform, build out of its implementation and support processes and establishing a regional sales presence. Directly responsible for establishing the company’s growth structure and processes, and securing its initial customer base. During this timeframe, participated in the Executive Leadership responsible for successfully raising Series A strategic funding, through which the company secured financial viability and grew its operations. "Start up" and growth stage of the company from $0 to $34M. Growth driven through tactical leadership of the following priorities: • Developed and launched a Customer Show Site Program to enable a customer reference sales strategy. • Expanded company sales presence nationally through recruitment of 30 Regional Sales Managers. • Implemented Miller-Heiman, Strategic Selling sales methodology and forecasting processes. • Launched a sales operations team focused on sales training, system demonstration expertise, price quoting and sales forecasting. • Managed all corporate and market communications. • Managed lead generation programs, including introduction of a lead referral program through regional medical societies. • Developed and launched a reseller partner program and channel. • Recruited six (6) reseller partners and initiated conversion programs for their existing customer bases. • Led planning and execution of the Corporate Launch event and public communications. • Led creation and production of company’s initial marketing collateral • Developed a sales Return on Investment (ROI) tool • Assisted in securing strategic “founding customers” Sales Growth – led growth in sales bookings from startup $0 to $21.7M in 2004.

    • Vice President of Business Development
      • 1997 - 2000

      Herndon, VA Responsible for recruiting and managing business partners associated with TREEV's document imaging and COLD (Computer Output to Laser Disk) technologies

    • Director of Sales, Imaging Solutions
      • 1995 - 1997

      Greater Atlanta Area Responsible for sales of its document imaging and COLD (Computer Output to Laser Disk) solutions

    • Customer Development Representative
      • 1993 - 1995

      Managed a group of existing customers.

    • Sales Manager
      • 1989 - 1993

      Greater Atlanta Area Managed the State of Georgia contract for all IBM computers.

Education

  • Auburn University
    Bachelor's degree, Finance, General
    1985 - 1989

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