Greg Peters
President at 4B Marketing- Claim this Profile
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Experience
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4B Marketing
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United States
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Advertising Services
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1 - 100 Employee
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President
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Jan 2017 - Present
Denver, Colorado, United States We can't be successful unless our clients are successful FIRST! And it all starts with a client business outcomes mentality. As President of 4B Marketing we set out to build a purpose built outcomes based agency, leveraging mature talent from various complimentary backgrounds. I live to change the game of marketing. I evangelize the need in the agency landscape to first and foremost understand a client or prospects business objectives. Forget about marketing! Only then can… Show more We can't be successful unless our clients are successful FIRST! And it all starts with a client business outcomes mentality. As President of 4B Marketing we set out to build a purpose built outcomes based agency, leveraging mature talent from various complimentary backgrounds. I live to change the game of marketing. I evangelize the need in the agency landscape to first and foremost understand a client or prospects business objectives. Forget about marketing! Only then can we customize marketing and other solutions and connections to drive true business result/impact at the organization finance level of our clients. "We are a business services platform that happens to have a deep bench in marketing" Show less
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Hybrid Marketing Co.
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United States
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Advertising Services
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1 - 100 Employee
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President
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Jan 2017 - Present
Denver, Colorado, United States We can't be successful unless our clients are successful FIRST! And it all starts with a client business outcomes mentality. As President of Hybrid Marketing we set out to build a purpose built specialized agency to offer cannabis clients the professionalism required as the cannabis market place moves from an up and coming industry to maturity. I live to change the game of marketing. I evangelize the need in the agency landscape to first and foremost understand a client or… Show more We can't be successful unless our clients are successful FIRST! And it all starts with a client business outcomes mentality. As President of Hybrid Marketing we set out to build a purpose built specialized agency to offer cannabis clients the professionalism required as the cannabis market place moves from an up and coming industry to maturity. I live to change the game of marketing. I evangelize the need in the agency landscape to first and foremost understand a client or prospects business objectives. Forget about marketing! Only then can we customize marketing and other solutions and connections to drive true business result/impact at the organization finance level of our clients. "We are a business services platform that happens to have a deep bench in marketing" Show less
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ScanSource
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IT Services and IT Consulting
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700 & Above Employee
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Senior Director of Business Development
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Sep 2015 - Oct 2016
Change agent for business outcomes engagements for a $2B company and $.5B Business unit. My role was to integrate value based selling methodologies as well as lead the Business development and marketing teams toward a vision of business outcomes for our reseller community. During this time my team executed a restructure of vision and rebrand that set the platform for market and wallet share increase. Accomplishments: Within 2 years we were able to impact valuation and grow the company… Show more Change agent for business outcomes engagements for a $2B company and $.5B Business unit. My role was to integrate value based selling methodologies as well as lead the Business development and marketing teams toward a vision of business outcomes for our reseller community. During this time my team executed a restructure of vision and rebrand that set the platform for market and wallet share increase. Accomplishments: Within 2 years we were able to impact valuation and grow the company from $276M to $400M, which set the stage for acquisition. Show less
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KBZ Communications
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United States
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Telecommunications
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1 - 100 Employee
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Director of Strategic Sales and Marketing
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Apr 2015 - Oct 2016
Denver, CO Change agent for business outcomes engagements...My role was to integrate value based selling methodologies as well as lead the Business development and marketing teams toward a vision of business outcomes for our reseller community. During this time my team executed a restructure of vision and rebrand that set the platform for market and wallet share increase. Accomplishments: Within 2 years we were able to impact valuation and grow the company from $276M to $400M, which set the… Show more Change agent for business outcomes engagements...My role was to integrate value based selling methodologies as well as lead the Business development and marketing teams toward a vision of business outcomes for our reseller community. During this time my team executed a restructure of vision and rebrand that set the platform for market and wallet share increase. Accomplishments: Within 2 years we were able to impact valuation and grow the company from $276M to $400M, which set the stage for acquisition. Show less
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Soligent
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United States
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Renewable Energy Semiconductor Manufacturing
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100 - 200 Employee
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Key Account Executive
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Aug 2014 - Apr 2015
I was part of the lead executive team that executed and managed a successful acquisition of a national solar distributor and integrate team members into a new location and company culture, while maintaining all top sellers and customers. In addition, I worked with the CEO and VP of sales and marketing to develop strategies around: Vision, Mission, Strategy, Execution, Sales playbook and Unique Value proposition. From there I was enlisted to drive value based business relationships and… Show more I was part of the lead executive team that executed and managed a successful acquisition of a national solar distributor and integrate team members into a new location and company culture, while maintaining all top sellers and customers. In addition, I worked with the CEO and VP of sales and marketing to develop strategies around: Vision, Mission, Strategy, Execution, Sales playbook and Unique Value proposition. From there I was enlisted to drive value based business relationships and buying with top solar installers in the US. Accomplishments: Successful M&A - 100% team member retention and customer retention after 7 months #1/Top producing Sales rep first month in Key Account executive role Top 5 (out of 30) for all months. Show less
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Cisco
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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CSAM
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Jul 2005 - Aug 2014
My job was to help our channel of 33,000+ partners, distributors, and service providers optimize their profitability around Cisco solutions. I enabled this through Customer Success strategies and helping the channel to build monthly recurring revenue streams. During my time at Cisco I built and led a team of business development consultants focused on High Touch engagements, to help optimize partner practices and gain the maximum amount of profitability. Accomplishments: Always… Show more My job was to help our channel of 33,000+ partners, distributors, and service providers optimize their profitability around Cisco solutions. I enabled this through Customer Success strategies and helping the channel to build monthly recurring revenue streams. During my time at Cisco I built and led a team of business development consultants focused on High Touch engagements, to help optimize partner practices and gain the maximum amount of profitability. Accomplishments: Always 100%+ of plan #1 or #2 Rep in the country Highest Services attach rate globally Collaboration Award for my Role in Consulting Evolved distribution and reseller model to value based consultative selling Drove an average incremental $40M-70M increase/impact over all years.
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Channel Services Development Manager
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2005 - Aug 2014
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Channel Services Account Manager
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Jul 2005 - Aug 2008
SELL SERVICES!!!!!!
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Comstor
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Cisco Services BDM
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May 1996 - Jul 2005
Cisco Systems started their focus on automating their licensing and maintenance solutions. In my role as Cisco Services BDM, I founded the Services business unit and led a national team to create strategy, execution and operations around this new focus this newly formed annuity structure. This business went from $10M in the beginning to an annual $75M by 2005.
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Education
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Other
Business, General