Greg Paterson

Head of Client Planning at Route
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Newcastle upon Tyne, England, United Kingdom, UK
Languages
  • English -
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Oliver Marshall

Greg first and foremost is a great guy! He's grounded in a hectic industry and has a wealth of knowledge - making him indispensable to the brands he works with.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Sustainability Essentials for Business
    Cambridge Institute for Sustainability Leadership (CISL)
    Feb, 2023
    - Oct, 2024
  • The Power Business School - Digital Marketing Specialization
    ThePower Business School
    Apr, 2022
    - Oct, 2024
  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Feb, 2020
    - Oct, 2024

Experience

  • Route
    • Education Administration Programs
    • Head of Client Planning
      • Sep 2023 - Present
  • dentsu international
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Planning Partner
      • Sep 2019 - Sep 2023

      Planning lead having worked across across Pringles, Kellogg's Cereals and Mastercard at Carat UK / Heineken at Dentsu X delivering business driving results and awards including Cannes Lions, Euro Effie, Media Week and Campaign. Planning lead having worked across across Pringles, Kellogg's Cereals and Mastercard at Carat UK / Heineken at Dentsu X delivering business driving results and awards including Cannes Lions, Euro Effie, Media Week and Campaign.

  • PHD
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Business Director
      • Oct 2018 - Sep 2019

      Business lead on HSBC Group (HSBC UK, First Direct and M&S Bank). Business lead on HSBC Group (HSBC UK, First Direct and M&S Bank).

  • MediaCom
    • Tunisia
    • IT System Design Services
    • 1 - 100 Employee
    • Planning Director
      • Jul 2017 - Oct 2018

      Board director responsible for planning integration during the transition of Walgreen Boots across the WPP agency group (primarily campaign planning integration between MediaCom and Ogilvy) in 2017 and for the transition and planning set up of Vauxhall Motors in 2018 Board director responsible for planning integration during the transition of Walgreen Boots across the WPP agency group (primarily campaign planning integration between MediaCom and Ogilvy) in 2017 and for the transition and planning set up of Vauxhall Motors in 2018

    • Strategy Director
      • Jan 2017 - Jul 2017

      Responsible for quality of planning and strategic output across Sainsbury's, Carnival Group (P&O Cruises, Cunard and Princess) and Burts Bees Responsible for quality of planning and strategic output across Sainsbury's, Carnival Group (P&O Cruises, Cunard and Princess) and Burts Bees

  • Dentsu Aegis Network
    • Slovakia
    • Advertising Services
    • 1 - 100 Employee
    • Group Director - UK Lead (Vizeum)
      • Jan 2015 - Dec 2016

      UK Lead for the multi award winning Microsoft Consumer and Xbox Empower Media Team @ DAN. Responsible for all aspects of account leadership, strategic planning and delivery, running a core account management and planning team of 15. Member of the UK Management Team for Vizeum UK.

    • Client Director / Communications Planning Director (Carat)
      • Jul 2012 - Jan 2015

      Leading a communications planning team of 8 with a primary focus on planning and client management for Wickes, AVIOS and the DfT. Previously leading planning for Johnson & Johnson across Northern European markets.

    • Associate Director (Carat)
      • Nov 2006 - Jul 2012

      Responsible for Communications Planning on J&J (OTC/CHC) and Heathrow Airport.Past clients have included Disney Parks, Arla Foods, Tourism Australia and COI (Navy, Marines, DVLA, DCLG).Including Media Week award wins / Campaign Media nominations for Royal Navy and Royal Marines and Meribel Cristal win for Royal Marines.

  • Manning Gottlieb OMD
    • Brand Communications Manager
      • May 2004 - Nov 2006

      Clients included Eurostar, Absolut and Yahoo!, as well as Blackberry and Dubai DA. This included campaigns nominated for Media Week, Campaign and Campaign Poster Awards, for the Fly Eurostar and Yahoo! Search. Clients included Eurostar, Absolut and Yahoo!, as well as Blackberry and Dubai DA. This included campaigns nominated for Media Week, Campaign and Campaign Poster Awards, for the Fly Eurostar and Yahoo! Search.

  • Total Media
    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Grad - Snr Buyer
      • Sep 2000 - May 2004

      Working across a range of clients including STA Travel, Tate Galleries, Random House Books, ICA, Borders Working across a range of clients including STA Travel, Tate Galleries, Random House Books, ICA, Borders

Education

  • ThePowerMBA
    The PowerMBA, MBA, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation
    2021 - 2024
  • Multiverse
    Data Technician Level 3, Data Processing and Data Processing Technology/Technician
    2022 - 2023
  • ThePowerMBA
    Digital Marketing, Digital Marketing
    2021 - 2022
  • Digital Marketing Institute
    Professional Diploma in Digital Marketing, Digital Marketing
    2019 - 2020
  • University of York
    BA (Jt Hons), Politics and ESH
    1997 - 2000
  • Heaton Manor School
    1991 - 1997

Community

You need to have a working account to view this content. Click here to join now