Greg Kefer

Chief Marketing Officer at Slync.io
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Location
Oakland, California, United States, US

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Greg is the quintessential Marketer and an inspirational leader - wide in thought, focused in executing an effective message and good with allowing you to expand your horizons. Working under Greg I broadened my perspective or Marketing tactics to compel clients in creative ways. He challenged me and always helped me keep my eye on the target. If you get the chance to work with him, you will enjoy the experience!

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Feb 2023 - Present

      Member of the Slync executive team, responsible for all aspects of marketing at the global supply chain technology company. Member of the Slync executive team, responsible for all aspects of marketing at the global supply chain technology company.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Strategic Advisor
      • Feb 2023 - Present

      Providing strategic consulting and marketing support

    • Chief Marketing Officer
      • May 2018 - Jan 2023

      Head marketing responsible for all go to market and brand awareness programs including strategy, branding PR, advertising, demand generation and digital.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Strategic Advisor
      • Jul 2017 - Present

      Serve on advisory board, providing business strategy and domain knowledge. Clockwork Logistics provides advanced IoT and Mobile App technology for shippers and truck carriers. Serve on advisory board, providing business strategy and domain knowledge. Clockwork Logistics provides advanced IoT and Mobile App technology for shippers and truck carriers.

    • United States
    • Software Development
    • 700 & Above Employee
    • Vice President, Marketing
      • Sep 2015 - May 2018

      Member of business unit leadership team, supporting marketing organization that was responsible for global demand generation, awareness and corporate communications. Spearheaded global brand, financial and functional integration efforts across large complex organization after acquisition while simultaneously ensuring business unit marketing programs support revenue targets. Member of business unit leadership team, supporting marketing organization that was responsible for global demand generation, awareness and corporate communications. Spearheaded global brand, financial and functional integration efforts across large complex organization after acquisition while simultaneously ensuring business unit marketing programs support revenue targets.

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 200 - 300 Employee
    • Vice President Corporate Marketing
      • Mar 2000 - Sep 2015

      Was responsible for all global marketing and communications at cloud-based technology company through a $675M acquisition. Marketing programs supported all growth stages, from startup to a leader in the global trade management technology with over 1000 employees. Was responsible for all global marketing and communications at cloud-based technology company through a $675M acquisition. Marketing programs supported all growth stages, from startup to a leader in the global trade management technology with over 1000 employees.

    • United States
    • Account Supervisor
      • Sep 1987 - Feb 2000

      Ran mutliple consumer and B2B full advertising accounts. Repsonsible for strategy, plannnig and day to day operations across all ad mediums. Accounts included Atari, San Francisco Giants, Oakland A's, Gallo Salami, Ghirardelli Chocolate, Capcom, Oakland Raiders, Lyons Restaurants, Bank of the West and Hyundai Electronics. Ran mutliple consumer and B2B full advertising accounts. Repsonsible for strategy, plannnig and day to day operations across all ad mediums. Accounts included Atari, San Francisco Giants, Oakland A's, Gallo Salami, Ghirardelli Chocolate, Capcom, Oakland Raiders, Lyons Restaurants, Bank of the West and Hyundai Electronics.

Education

  • University of Oregon
    Bachelor of Science (B.S.), Communications, Journalism
    1982 - 1987

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