Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Manager, Business Insights

  • Jul 2022 - Present

• Senior Analyst, Business Insights

  • Apr 2019 - Jun 2022

  -Serve as analytics point person for 8-12 concurrent brands/campaigns, owning communication with brand teams-Analyze performance of contracted marketing campaigns and produce & present actionable insights to key brand leadership and internal planning teams-Manage quarterly, monthly, and ad hoc performance reporting from start to finish, coordinating multiple internal & external teams and stakeholders



Restaurant Brands International

• Canada
• Food and Beverage Services
• 700 & Above Employee

• Manager, Sales Planning, Tim Hortons

  • Jan 2018 - Apr 2019

  -Create and update full sales and traffic plan for Tim Hortons USA at a daily level-Examine under and overperformance to determine root causes and produce actionable insights-Consult with senior leadership on major calendar/promotion decisions

• Senior Analyst, Market Testing, Burger King

  • May 2017 - Dec 2017

  -Maintain complete ownership of market test process for 15+ simultaneous tests-Conduct thorough post analysis of all tests and present Go/No Go recommendation to senior leadership-Manage relationships and work flow with vendors, agencies, suppliers, franchisees, and internal stakeholders

• Senior Analyst, Marketing Analytics - Category Management, Burger King

  • Sep 2016 - May 2017

  -Optimize menu strategy to maximize sales and franchisee profitability-Produce reports on an array of topics resulting in actionable go-forwards, from long term Beverage strategy to the impact of Chester Cheetah on Chicken

• Senior Analyst, Marketing Analytics - Canada, Burger King

  • Sep 2016 - Mar 2017

  -Serve as sole marketing analytics resource for BK Canada, providing input to senior leadership on all marketing decisions-Revamp Canada coupon strategy independently, leading to all-time high coupon redemptions

• Senior Analyst, Marketing Analytics - Sales and Traffic, Burger King

  • Jul 2016 - Sep 2016

  -Serve as primary resource for Northeast and Midwest field marketing teams, conducting analysis of sales, traffic, promotions, market tests, and more -Create and distribute daily, weekly, monthly, and quarterly reports on various business aspects and lead weekly calls analyzing performance and identifying opportunities-Track and analyze competitor activity and performance

• Analyst, Marketing Analytics - Sales and Traffic, Burger King

  • Jan 2016 - Jul 2016

• Associate, Leadership Development Program - Rotations

  • Jul 2015 - Dec 2015

  -RBI Treasury: Optimize RBI’s global cash holding and foreign exchange structures, leading negotiations with banks and increasing annualized yield by over $1M USD-BK Global Marketing: Evaluate impact of major global initiatives and produce go-forward strategy and guidelines for future endeavors



Restaurant Brands International

• Canada
• Food and Beverage Services
• 700 & Above Employee

• Intern, Leadership Development Program - Global Operations Analytics, Burger King

  • Jun 2014 - Aug 2014

  -Create a tool and methodology used to ensure restaurant-level compliance with corporate data policy, receiving approval after presenting to COO -Create a tool and methodology used to ensure restaurant-level compliance with corporate data policy, receiving approval after presenting to COO



Wind Dancer Films

• United States
• Entertainment

• Production Intern

  • Jun 2013 - Aug 2013

  -Read 3-4 full length scripts a day and present comments, analysis, and recommendations to producers -Read 3-4 full length scripts a day and present comments, analysis, and recommendations to producers



Jimmy John's

• United States
• Restaurants
• 700 & Above Employee

• In-store/Driver

  • May 2012 - Aug 2012