Greg Fry
EVP, Engagement & Digital Strategy Lead at Fingerpaint- Claim this Profile
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Bio
Gila Allswang
Greg served as a strong leader and mentor to me during his time at ZS. On client engagements, his grounded management style allowed junior team members to feel comfortable approaching him with questions, while his subject matter expertise meant that he had helpful answers to dispense. As a mentor and development coach, his personalized advice and patience in talking through complex questions demonstrated his genuine passion for his reports' continued growth and success. I am sure Greg will continue to be an effective leader and mentor as he continues in the next steps of his career.
Samantha Rodney Davitch
I am so appreciative that I had the opportunity to work closely with Greg at ZS. Not only is he a phenomenal leader that encourages and recognizes each member of the team, but he also is an incredible mentor and leads by example. He always shows genuine care about the team's well-being, happiness, and professional development, creating a team culture where people can come to him and speak freely about challenges and receive advice. I aspire to be the type of leader like Greg who knows how to relate to members of the team, keeps a situation in perspective, and is very passionate about his work. His contagious enthusiasm and perseverance for building a closed-loop measurement solution provided so much pride and excitement on the team, and we all had confidence in Greg's knowledge in the space to help us deliver insightful work to clients.
Gila Allswang
Greg served as a strong leader and mentor to me during his time at ZS. On client engagements, his grounded management style allowed junior team members to feel comfortable approaching him with questions, while his subject matter expertise meant that he had helpful answers to dispense. As a mentor and development coach, his personalized advice and patience in talking through complex questions demonstrated his genuine passion for his reports' continued growth and success. I am sure Greg will continue to be an effective leader and mentor as he continues in the next steps of his career.
Samantha Rodney Davitch
I am so appreciative that I had the opportunity to work closely with Greg at ZS. Not only is he a phenomenal leader that encourages and recognizes each member of the team, but he also is an incredible mentor and leads by example. He always shows genuine care about the team's well-being, happiness, and professional development, creating a team culture where people can come to him and speak freely about challenges and receive advice. I aspire to be the type of leader like Greg who knows how to relate to members of the team, keeps a situation in perspective, and is very passionate about his work. His contagious enthusiasm and perseverance for building a closed-loop measurement solution provided so much pride and excitement on the team, and we all had confidence in Greg's knowledge in the space to help us deliver insightful work to clients.
Gila Allswang
Greg served as a strong leader and mentor to me during his time at ZS. On client engagements, his grounded management style allowed junior team members to feel comfortable approaching him with questions, while his subject matter expertise meant that he had helpful answers to dispense. As a mentor and development coach, his personalized advice and patience in talking through complex questions demonstrated his genuine passion for his reports' continued growth and success. I am sure Greg will continue to be an effective leader and mentor as he continues in the next steps of his career.
Samantha Rodney Davitch
I am so appreciative that I had the opportunity to work closely with Greg at ZS. Not only is he a phenomenal leader that encourages and recognizes each member of the team, but he also is an incredible mentor and leads by example. He always shows genuine care about the team's well-being, happiness, and professional development, creating a team culture where people can come to him and speak freely about challenges and receive advice. I aspire to be the type of leader like Greg who knows how to relate to members of the team, keeps a situation in perspective, and is very passionate about his work. His contagious enthusiasm and perseverance for building a closed-loop measurement solution provided so much pride and excitement on the team, and we all had confidence in Greg's knowledge in the space to help us deliver insightful work to clients.
Gila Allswang
Greg served as a strong leader and mentor to me during his time at ZS. On client engagements, his grounded management style allowed junior team members to feel comfortable approaching him with questions, while his subject matter expertise meant that he had helpful answers to dispense. As a mentor and development coach, his personalized advice and patience in talking through complex questions demonstrated his genuine passion for his reports' continued growth and success. I am sure Greg will continue to be an effective leader and mentor as he continues in the next steps of his career.
Samantha Rodney Davitch
I am so appreciative that I had the opportunity to work closely with Greg at ZS. Not only is he a phenomenal leader that encourages and recognizes each member of the team, but he also is an incredible mentor and leads by example. He always shows genuine care about the team's well-being, happiness, and professional development, creating a team culture where people can come to him and speak freely about challenges and receive advice. I aspire to be the type of leader like Greg who knows how to relate to members of the team, keeps a situation in perspective, and is very passionate about his work. His contagious enthusiasm and perseverance for building a closed-loop measurement solution provided so much pride and excitement on the team, and we all had confidence in Greg's knowledge in the space to help us deliver insightful work to clients.
Experience
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Fingerpaint Group
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United States
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Advertising Services
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300 - 400 Employee
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EVP, Engagement & Digital Strategy Lead
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Aug 2021 - Present
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ZS
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United States
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Business Consulting and Services
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700 & Above Employee
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Strategy Insights & Planning
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Jan 2018 - Aug 2021
Expertise in Patient and Consumer Health (P&CH) marketing strategy, analytics and measurement. Help clients conduct primary research and benchmarking to inform the design of marketing programs, plan go to market strategy and tactics and quantify the impact on patient outcomes. P&CH lead for DTC measurement, leveraging a framework that focuses on the patient journey and the impact marketing and service interventions are having at each stage. Support clients along their marketing measurement… Show more Expertise in Patient and Consumer Health (P&CH) marketing strategy, analytics and measurement. Help clients conduct primary research and benchmarking to inform the design of marketing programs, plan go to market strategy and tactics and quantify the impact on patient outcomes. P&CH lead for DTC measurement, leveraging a framework that focuses on the patient journey and the impact marketing and service interventions are having at each stage. Support clients along their marketing measurement journey, with a focus on driving strategic media and tactical decisions based on data. Broad marketing experience including rare disease, patient insights, patient services, promotional planning, patient advocacy engagement and real world data analytics. Show less Expertise in Patient and Consumer Health (P&CH) marketing strategy, analytics and measurement. Help clients conduct primary research and benchmarking to inform the design of marketing programs, plan go to market strategy and tactics and quantify the impact on patient outcomes. P&CH lead for DTC measurement, leveraging a framework that focuses on the patient journey and the impact marketing and service interventions are having at each stage. Support clients along their marketing measurement… Show more Expertise in Patient and Consumer Health (P&CH) marketing strategy, analytics and measurement. Help clients conduct primary research and benchmarking to inform the design of marketing programs, plan go to market strategy and tactics and quantify the impact on patient outcomes. P&CH lead for DTC measurement, leveraging a framework that focuses on the patient journey and the impact marketing and service interventions are having at each stage. Support clients along their marketing measurement journey, with a focus on driving strategic media and tactical decisions based on data. Broad marketing experience including rare disease, patient insights, patient services, promotional planning, patient advocacy engagement and real world data analytics. Show less
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Digitas Health
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United States
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Advertising Services
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700 & Above Employee
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Vice President / Director, Strategy & Analytics
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Sep 2014 - Jan 2018
Leverage data to improve marketing decisions across multiple pharmaceutical clients. Establish digital and media strategy and the approach to measure success, using analytics to inform campaign optimizations. Deploy quantitative & qualitative frameworks to assess the business impact of marketing investments, from advertising exposure through to script lift. Create ROI scenarios leveraging attribution modeling to provide deeper insights into the true influence of multi-channel marketing. Leverage data to improve marketing decisions across multiple pharmaceutical clients. Establish digital and media strategy and the approach to measure success, using analytics to inform campaign optimizations. Deploy quantitative & qualitative frameworks to assess the business impact of marketing investments, from advertising exposure through to script lift. Create ROI scenarios leveraging attribution modeling to provide deeper insights into the true influence of multi-channel marketing.
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Big Data & Analytics on Power Systems Marketing Manager
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Jul 2013 - Sep 2014
Worldwide Market Segment Manager for Big Data & Analytics on IBM Power Systems. Focus areas include business analytics, IBM Watson and cognitive computing, Linux on Power, and next generation big data and analytics applications optimized on Power Systems. Key responsibilities include content strategy and asset creation, client presentations, messaging development, event planning, and regular interlocks with local Power Systems Marketing Managers in geographies throughout the world.
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Worldwide Systems & Technology Group Marketing Manager
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Jul 2011 - Jul 2013
Digital content editorial lead and messaging manager during the development of the web presence and social media channels for a top IBM initiative, Smarter Computing. Planned and led workshops internationally to accelerate digital marketing integration in Europe. Responsible for content strategy and creating new assets for use in demand generation campaigns, digital programs and events. Key contributor to messaging development.
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Demand Programs Professional
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Jan 2010 - Oct 2011
Responsible for developing a program strategy and 360-degree plan. Drive end to end marketing campaign planning through execution and accountable for delivering demand generation and pipeline to the business.
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Marketing Business Analyst
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Jul 2007 - Dec 2009
Pipeline and revenue reporting specialist. Analyze market strengths, weaknesses, strategy, and recommend changes to meet overall business performance goals. Deep dive into the marketing contribution and impact to the overall total business.
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Intern
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Jun 2006 - Aug 2006
Performed extensive research on SEO and generated recommendations for IBM's search marketing strategy. Designed methodology to better measure customer web experience. Performed extensive research on SEO and generated recommendations for IBM's search marketing strategy. Designed methodology to better measure customer web experience.
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Education
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Bucknell University
Bachelor of Science in Business Administration, Management, Legal Studies -
Neshaminy High School
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