Greg Carlson
Digital Campaign Manager - Movie/Television Awards Team at Callan Advertising Company- Claim this Profile
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Bio
Credentials
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Content Writing
School of Visual ConceptsDec, 2018- Sep, 2024
Experience
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Callan Advertising Company
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United States
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Advertising Services
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1 - 100 Employee
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Digital Campaign Manager - Movie/Television Awards Team
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Jan 2022 - Present
Works with Amazon Studios, Amazon Prime Video, and Sony Pictures Classics in promoting their theatrical/streaming releases to the appropriate digital audience during awards season. Works with Amazon Studios, Amazon Prime Video, and Sony Pictures Classics in promoting their theatrical/streaming releases to the appropriate digital audience during awards season.
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Content Writer
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Jul 2015 - Present
Parlayed a love for content writing and copywriting into a paid position with LewisTalk, a promotional blog/media site covering business and human interest stories in Lewis County, WA. Articles have ranged from a promotional piece for a local Dodge dealership to the burgeoning career of a puppeteer to Centralia’s yearly Lighted Tractor Parade. A compilation of LewisTalk writing samples can be found at https://www.gregario.com/writing. • Additional freelance writing has included renowned Seattle video store and film-based non-profit organization Scarecrow Video, writing articles chronicling various items of movie memorabilia, and the famous/infamous films behind them. Among the subjects: a rare lobby card from the 1979 film Being There and the published script for 1982’s Time Bandits. A compilation of Scarecrow Video writing samples can be found at https://gregario72.wordpress.com/2018/01/14/scarecrow-video/. Show less
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Meredith Corporation
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Senior Campaign Manager, Meredith Digital
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Sep 2010 - Dec 2021
Supervises two FTEs, managing workloads with regular 1:1 meetings. Schedules and oversees complete lifecycles of digital advertising campaigns, working with designers and account managers, who work with inside sales representatives and clients. Campaigns range from simple banner ads to mobile ads, newsletters, custom and editorial ads. Overarching responsibility for every facet, including content. Notable achievements include: - Managing a custom co-branded campaign for Nutella included a holiday microsite on Martha Stewart Living featuring numerous digital ad placements (custom Nutella pre-roll displayed before Martha’s cooking spots, etc.). - Working with Allrecipes’ account management team on a long-running McCormick Spices campaign leveraging several custom ad and video placements featuring Allrecipes’ brand ambassadors sharing their favorite McCormick-inspired recipes. (Meredith acquired Allrecipes in 2012). - Leading a comprehensive holiday season Quaker campaign with cross-platform digital advertisements and brand awareness initiatives (desktop, mobile, Tablet/iPad, e-newsletters), and several custom ad types (expandable pushdown ads, shopper display ads with purchasing/store location information per user’s location, sponsored product awareness blurbs on social media sites, etc.). Show less
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Amazon.com
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United States
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Retail
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100 - 200 Employee
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Advertising Operations Manager, Amazon Media Group
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Jan 2009 - Aug 2010
Responsible for driving online ad campaigns for Amazon.com, IMDb.com and DPReview.com. Monitored ad metrics, and collaborated with account managers and sales executives to optimize ad performance. Worked with Design teams on custom ad creation, testing, and implementation. Notable projects include: - Working on a high-profile Black Friday campaign for Discover Card—one of the first-ever iterations of the custom-designed animated “takeover” ad running under Amazon’s menu bar. - Trafficking an extensive MasterCard campaign featuring Peyton Manning and Alyson Hannigan promoting the “Priceless Gift Card”; many video-enhanced Rich Media creatives ran during specific weeks throughout the holiday rush period, coordinated with specific rotations throughout Amazon’s sections. Show less
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IMDb.com
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United States
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Entertainment Providers
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300 - 400 Employee
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Advertising Campaign Coordinator
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Jun 2003 - Dec 2008
Worked with sales overseeing and implementing ad campaigns. Liaison with creative agencies to obtain creative assets and advertising code. Monitored campaign rotations, and reported metrics to sales executives. Worked with tech team troubleshooting ad-related issues. Oversaw digital ad campaigns for high-profile movies resulting in requests from the agencies to extend campaigns run dates, and return business for the subsequent home video release (most notably Disney Studios with the first three Pirates of the Caribbean movies and the two National Treasure films.) Juggled campaigns nominated for Oscars and Golden Globes during the awards season, making sure all targeted ad placements were in equal rotation on IMDb’s Oscars section; ensured all site-wide campaigns booked day after the Oscar telecast (IMDb’s highest-profile day) were set to deliver without a hitch. Show less
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Health Net
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United States
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Insurance
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700 & Above Employee
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Network Coordinator
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Apr 2002 - Jun 2003
Processed insurance claims for US-based pharmacy chains, and updated their databases with current price rates, addresses, and other current information. Processed insurance claims for US-based pharmacy chains, and updated their databases with current price rates, addresses, and other current information.
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Advertising Traffic Coordinator
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Aug 1999 - Mar 2001
Worked with the Sponsorship Sales Team in implementing online sponsorships for an Internet filtering program. Monitored the content for our remnant (house) ad provider. Worked with outside clients in obtaining ad tags and other creative assets, as well as troubleshooting ad-related issues. Met with the Sponsorship Sales Team on a weekly basis to brainstorm online sponsorship/co-branding opportunities. Worked with the Sponsorship Sales Team in implementing online sponsorships for an Internet filtering program. Monitored the content for our remnant (house) ad provider. Worked with outside clients in obtaining ad tags and other creative assets, as well as troubleshooting ad-related issues. Met with the Sponsorship Sales Team on a weekly basis to brainstorm online sponsorship/co-branding opportunities.
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Education
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1990 - 1994
Lewis and Clark College
Bachelor of Arts, English -
1996 - 1998
The Art Institute of Seattle
Associate of Arts (A.A.), Advertising and Illustration -
1984 - 1990
University Prep
High School Diploma -
2017 - 2018
School of Visual Concepts
Certificate, Content Writing
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