Grecca Gonzalez
Senior Strategist at Scale Marketing- Claim this Profile
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Bio
Brannon Wait
Grecca is an extremely talented, knowledgeable, experienced, connected, and successful advertising and media professional. Her savvy in the media space was unmistakably responsible for the turn-around and effectiveness of the Chicago TDA's media communications plans. From strategic planning to tactical implementation, Grecca understands the media space and has built a very strong and well-earned reputation as one of the best and brightest media minds in Chicago. Grecca's tenacity to see her clients and agency team succeed are impressive, and she has a true "nothing's impossible" mindset in finding solutions to get results. It was a pleasure working alongside Grecca through the rebuilding, launching, and sustaining of the new Saatchi & Saatchi/Chicago. I would be honored and willing to work with Grecca again anytime, and provide my highest recommendation for her skills and abilities.
Brannon Wait
Grecca is an extremely talented, knowledgeable, experienced, connected, and successful advertising and media professional. Her savvy in the media space was unmistakably responsible for the turn-around and effectiveness of the Chicago TDA's media communications plans. From strategic planning to tactical implementation, Grecca understands the media space and has built a very strong and well-earned reputation as one of the best and brightest media minds in Chicago. Grecca's tenacity to see her clients and agency team succeed are impressive, and she has a true "nothing's impossible" mindset in finding solutions to get results. It was a pleasure working alongside Grecca through the rebuilding, launching, and sustaining of the new Saatchi & Saatchi/Chicago. I would be honored and willing to work with Grecca again anytime, and provide my highest recommendation for her skills and abilities.
Brannon Wait
Grecca is an extremely talented, knowledgeable, experienced, connected, and successful advertising and media professional. Her savvy in the media space was unmistakably responsible for the turn-around and effectiveness of the Chicago TDA's media communications plans. From strategic planning to tactical implementation, Grecca understands the media space and has built a very strong and well-earned reputation as one of the best and brightest media minds in Chicago. Grecca's tenacity to see her clients and agency team succeed are impressive, and she has a true "nothing's impossible" mindset in finding solutions to get results. It was a pleasure working alongside Grecca through the rebuilding, launching, and sustaining of the new Saatchi & Saatchi/Chicago. I would be honored and willing to work with Grecca again anytime, and provide my highest recommendation for her skills and abilities.
Brannon Wait
Grecca is an extremely talented, knowledgeable, experienced, connected, and successful advertising and media professional. Her savvy in the media space was unmistakably responsible for the turn-around and effectiveness of the Chicago TDA's media communications plans. From strategic planning to tactical implementation, Grecca understands the media space and has built a very strong and well-earned reputation as one of the best and brightest media minds in Chicago. Grecca's tenacity to see her clients and agency team succeed are impressive, and she has a true "nothing's impossible" mindset in finding solutions to get results. It was a pleasure working alongside Grecca through the rebuilding, launching, and sustaining of the new Saatchi & Saatchi/Chicago. I would be honored and willing to work with Grecca again anytime, and provide my highest recommendation for her skills and abilities.
Experience
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Scale Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Senior Strategist
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May 2021 - Present
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Director of Communications
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Jan 2012 - May 2021
Oversee Media Communication and Strategy for Toyota Dealer Associations for Saatchi & Saatchi: Regions include Chicago, Denver, Kansas City & Portland. Establish and Maintain Toyota’s Dealer Media Communication, Sponsorship development and activation, Cross-discipline collaboration & Lead generation programs thru traditional, experiential and digital marketing programs.
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Management Director
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2007 - 2012
Lead the marketing and advertising for the Chicago Region Toyota Dealers Association, covering 4 state area and 113 Dealers. Responsible for development and execution of creative, financial management as well as Media strategy and implementation. Championed integration and communication Creative, Planning, Media and Clients providing strategic recommendations regarding core business objectives.
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Media Director
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2004 - 2007
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Media Planner
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2000 - 2004
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TM Advertising
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United States
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Advertising Services
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100 - 200 Employee
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Media Planner
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1998 - 2000
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Margie Korshak, Inc.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Media Planner
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1996 - 1998
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Education
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1992 - 1996
Southern Illinois University, Carbondale
Bachelor of Arts (B.A.), Radio and Television
Community
