Graziela Leon

Senior Digital Marketing Specialist at Ballistic Arts
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Vancouver Metropolitan Area, CA
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency
  • Portuguese Native or bilingual proficiency

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5.0

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Natan Saffer

I had the pleasure of managing Graziela during her time at our company as a Digital Marketing Specialist, and I can confidently say that she is one of the best in the field. Her expertise in paid ads, SEO, and digital media as a whole is truly impressive and her ability to apply that knowledge to drive results is unparalleled. Graziela consistently exceeded expectations and was always willing to go above and beyond to ensure that our marketing campaigns were successful. She was proactive in identifying areas for improvement and took the initiative to implement changes that led to significant improvements in our digital marketing efforts. Not only is Graziela an exceptional digital marketer, but she is also a great team player and a pleasure to work with. Her positive attitude and strong work ethic were infectious, and she was always willing to lend a hand and help out wherever needed. Overall, I highly recommend Graziela for any digital marketing role. She is a true asset to any team and I have no doubt that she will continue to excel in her career.

Robinson Recalde

It is extremely rare that you would find standout talent such as Graziela. Her expertise in Digital Marketing, Strategy Building, Google Ads, and Social Media Ads (Meta, and LinkedIn) is immense. Graziela is able to identify all problems in a marketing strategy, from the very strategic vision to the smallest operations task, and fix them while at it! I've had the pleasure to work with Graziela for the past year and I would recommend her for any project in any industry. I've found my conversations with Graziela to be top-notch, sincere, and strategic, as well as fun and entertaining! I hope we continue working together for years to come, as Graziela's knowledge and skills are the most important assets on my current DM Team.

Raminder B.

Graziela and I worked together very closely on managing client projects. As a team, we worked together to strategize, execute and problem solve in the digital marketing field for our clients. Graziela understands digital marketing and is dedicated in learning and growing within the industry. I recommend Graziela as digital marketer and as a leader.

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Credentials

  • Advanced Programmatic Advertising
    StackAdapt
    Aug, 2021
    - Nov, 2024
  • SEO Schema Tutorial: Structured Data for Wordpress - JSON LD
    Udemy
    Apr, 2019
    - Nov, 2024
  • Facebook Certified Digital Marketing Associate
    Facebook
    Jul, 2021
    - Nov, 2024
  • Google Ads - Search
    Google
    Jul, 2023
    - Nov, 2024
  • Google Ads Shopping Certification
    Google
    Jul, 2023
    - Nov, 2024
  • Google Analytics Certification (GA4)
    Google
    Jun, 2023
    - Nov, 2024
  • Analytics for Power Users
    Google
    Feb, 2020
    - Nov, 2024
  • Introduction to Data Studio
    Google
    Oct, 2019
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Jul, 2018
    - Nov, 2024
  • Technical SEO
    SEMrush
    Mar, 2019
    - Nov, 2024
  • Inbound Certification
    HubSpot
    Jan, 2016
    - Nov, 2024

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Senior Digital Marketing Specialist
      • Nov 2022 - Present

    • Digital Marketing Specialist
      • Apr 2021 - Nov 2022

    • Canada
    • Consumer Services
    • 100 - 200 Employee
    • Marketing Specialist*
      • Jun 2020 - Feb 2021

      You Move Me is a Franchise brand that operates in a start-up format and is disrupting the moving industry. As their Digital Marketing Specialist, some of my main duties were: - PPC management (Google Ads, Microsoft Ads), including day-to-day expenses tracking, campaign management, geo targeting, best practices, and keyword management - Google LSA implementation, expense tracking, and account management - Conversion tracking implementation and KPI reporting (GTM, UTMs, Analytics goals setting, and Data Studio Reports) - Website management - SEO (technical, on page, and off page) - Content management *Laid off due to company restructuring. The marketing department at You Move Me was dismantled and marketing projects were outsourced to an agency* Show less

    • Canada
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Aug 2019 - Jan 2020

      I joined Zenabis at the very start of the company, and before it became publicly traded. The choice to join the brand new cannabis industry in Canada was an easy one - how many times do you get to be a part of something as game changing as cannabis legalization? In my two years at the company, I took over the following responsibilities:- Overseen the website creation for 3 recreational cannabis brands (project management, content management, SEO)- Managed the ecommerce website for Namaste (both on Shopify and Wordpress/Woocommerce)- Managed conversion tracking, data analytics and reporting (Google Tag Manager, Google Analytics, Google Data Studio) - Implemented Schema markup for company info, recipes, and ecommerce- Managed email marketing campaigns (MailChimp)- Implemented project management tracking systems for content creation and Social Media calendars- Created and managed landing pages Show less

    • Search Engine Optimization Specialist
      • May 2018 - Aug 2019

  • Standard Marketing
    • Vancouver, Canada Area
    • Digital Marketing Specialist
      • Aug 2016 - Apr 2018

      On my very first professional experience in Canada, I had the opportunity to manage online marketing campaigns and website content for several small businesses across the country and in the US. Some of my responsibilities included: - Content creation and management - Account management: keeping in touch with clients and translating their needs to the IT department - PPC and Social Ads management (Pinterest, Facebook, Instagram, and Google Ads - including remarketing) - Email marketing campaigns creation and management - SEM (Content planning, backlink acquisition, and technical SEO) Show less

    • Brazil
    • Telecommunications
    • 700 & Above Employee
    • Corporate Relations Analyst Junior
      • Jan 2014 - Dec 2015

  • Caixola - Agencia Experimental UFRGS
    • Porto Alegre Area, Brazil
    • Advertising Copywriter
      • Mar 2012 - Dec 2013

      This in-campus experimental agency helps students create their portfolio while providing the University's departments with communication services. I was invited by one of my professors while still a student to help manage the agency. These were my main responsibilities:  Copywriting  Accounts and projects management  Event planning This in-campus experimental agency helps students create their portfolio while providing the University's departments with communication services. I was invited by one of my professors while still a student to help manage the agency. These were my main responsibilities:  Copywriting  Accounts and projects management  Event planning

  • Core Marketing
    • Porto Alegre, Rio Grande do Sul, Brazil
    • Advertising Copywriter - Intern
      • Jun 2011 - Dec 2011

      Advertising Copywriting, Social Media Management, Corporate Blogging, Ad Design Support, Content creation and management, Corporate Blogging, Collateral Marketing creation Advertising Copywriting, Social Media Management, Corporate Blogging, Ad Design Support, Content creation and management, Corporate Blogging, Collateral Marketing creation

  • Scientific Linguagem
    • Porto Alegre e Região, Brasil
    • Editorial Assistant Intern
      • Dec 2009 - Jun 2011

      Edição e revisão textual. Gerenciamento de traduções e revisões de artigos científicos para publicação em revistas biomédicas (Jornal Vascular Brasileiro, Jornal de Pediatria do Rio de Janeiro, Revista da Associação Médica Brasileira, e outros). Formatação de artigos, teses, dissertações e referências bibliográficas (normas ABNT e Vancouver). Construção e edição de documentos HTML. Legendagem de vídeos. Edição e revisão textual. Gerenciamento de traduções e revisões de artigos científicos para publicação em revistas biomédicas (Jornal Vascular Brasileiro, Jornal de Pediatria do Rio de Janeiro, Revista da Associação Médica Brasileira, e outros). Formatação de artigos, teses, dissertações e referências bibliográficas (normas ABNT e Vancouver). Construção e edição de documentos HTML. Legendagem de vídeos.

Education

  • Universidade Federal do Rio Grande do Sul
    Bachelor's degree, Advertising
    2008 - 2015

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