Grayson Maker

Marketing Manager at Compass Aviation Group
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Contact Information
us****@****om
(386) 825-5501
Location
New Haven, Connecticut, United States, US
Skills

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Bio

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Credentials

  • Google Digital Marketing & E-commerce Certificate
    Google Career Certificates
    May, 2023
    - Oct, 2024
  • HubSpot Marketing Software
    HubSpot
    May, 2023
    - Oct, 2024
  • Inbound Marketing
    HubSpot
    May, 2023
    - Oct, 2024

Experience

  • Compass Aviation Group
    • United States
    • Airlines and Aviation
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2023 - Present

      Elevated the company into a recognizable brand.- Created and executed the organization's first formal marketing strategy, setting a precedent for future marketing efforts.- Crafted a compelling positioning statement that distinguished the company in the competitive market.- Defined a distinct brand voice that resonated with our target audience, enhancing customer engagement.- Clearly outlined product definitions, aiding customers in understanding and choosing our products.- Identified and established key brand characteristics, strengthening the brand's identity and appeal. Show less

    • Growth Strategist
      • Jan 2021 - Jan 2023

      Faciliated a small business to overcome a growth plateau and the effects of the pandemic and to increase revenue from $2M to $8M over two years. Worked with senior leadership to develop short and longterm strategies for technology, processes and systems, organizational growth, goal setting and tracking, and brand development. Managed projects to solve organizational problems, often requiring extensive research and planning. Automated many processes to improve organizational efficiency.

  • The IDEA Center at the University of Notre Dame
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Technology Marketing Analyst
      • May 2019 - Oct 2019

      Helped establish the University of Notre Dame's newly formed entrepreneurship center. Created the processes and responsibilities for future Technology Marketing Analysts. Helped establish the University of Notre Dame's newly formed entrepreneurship center. Created the processes and responsibilities for future Technology Marketing Analysts.

  • Xstudia
    • Angola
    • Advertising Services
    • 1 - 100 Employee
    • Director of Marketing and Operations
      • Dec 2017 - Aug 2019

      First non-founder employee of profitable student moving startup. Drove marketing through Paid Ads, email marketing, and events. Doubled sales revenue in my tenure. First non-founder employee of profitable student moving startup. Drove marketing through Paid Ads, email marketing, and events. Doubled sales revenue in my tenure.

  • Social Entrepreneurs Ireland
    • Ireland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing and Communications Intern
      • May 2018 - Jul 2018

      Received grant through the University of Notre Dame to intern with Social Entrepreneurs Ireland, a nonprofit providing investment and training for social ventures. Received grant through the University of Notre Dame to intern with Social Entrepreneurs Ireland, a nonprofit providing investment and training for social ventures.

Education

  • University of Notre Dame
    Psychology, Business Economics
    2016 - 2020
  • University College Dublin
    Bachelor's degree, Psychology
    2018 - 2018

Community

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