Grayson Klimek

Public Relations Account Manager at MacIntyre Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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5.0

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Azadeh Houshmand, MBA

I have known Grayson through his employment at RBC where he worked as an analyst and reported directly to me. RBC hired Grayson as a co-op student at first and after only four months we realized Grayson’s great potential and decided to extend his contract as the client experience design analyst. Grayson consistently impressed us with his attitude and productivity during the time that he had worked on our team. Grayson is intelligent, creative, responsible and motivated. He has an excellent eye for visualization and is also a great content writer. He has shown the ability to work in a fast-paced environment and to be an effective team member. He will be a great asset to any team and he will surely make a great contribution.

Alexis Knox

To Whom It May Concern, It is my great pleasure to write this letter of recommendation for Mr. Grayson Klimek. I have had the pleasure of viewing Mr. Klimek’s professional development over the past 5 months of internship with me, and I can state with confidence that he is a motivated and responsible person with a high degree of integrity. As such, I expect that he will be a very positive addition to your institution. As the Editor of Notion Magazine, I feel that I came to know Grayson well. Within the team he took on the position of Marketing development and strategy. In this role, he had a considerable amount of responsibilities, and he handled them effortlessly. He showed his skills to communicate with both my clients and other staff, and due to his dedication and attention to detail, our company saw an increase in engagement during this period. Mr. Klimek takes the initiative to identify problems and devise solutions. His role required strong communication skills, and he showed that he not only has these skills, but that he also has the ability to inspire respect and cooperation in teammates. He has shown that he is a very intelligent person with a mind well-suited to the world of business and marketing. I therefore highly recommend him to your team without reservation and sincerely hope that you give his application favourable consideration. If you need any further information, please do not hesitate to contact me.

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Experience

    • Canada
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Account Manager
      • Oct 2021 - Present

      • Main point of contact for media across all accounts, bringing in other members of the team to assist with fact checks, stylist requests, etc.• Main point of contact for clients across all accounts, leading day-to-day communications, ensuring expectations are exceeded or managed, providing strategic recommendations where necessary, presentation of all major quarterly, front half, etc. strategies.• Executing robust or complex campaigns, larger scale mailer coordination, building and distributing press materials including press releases, media alerts, important pitches related to larger brand stories or product innovations, event planning and leading execution on all fronts.• Support VP and Managing Partners in researching, building and executing 360º communications strategies.• Lead teams including Account Executives, Account Coordinators and Interns through the execution of strategies pitching, list building, influencer campaigns, mailer coordination, etc.• Responsible for setting monthly, quarterly and annual results goals for each client and organizing teams weekly to come up with strategies in order to meet them —> Overseeing the creation and delivery of client results reports weekly, monthly, quarterly and annually.• Responsible for maintaining excellent media and client relationships, and in the case of new media in any market, establishing a connection to the agency and building their knowledge of and relationship with my respective brands. Show less

    • Senior Public Relations Account Executive
      • Jul 2020 - Present

    • Public Relations Account Executive
      • Jan 2020 - Jul 2020

    • Public Relations Account Coordinator
      • Aug 2019 - Jan 2020

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Account Coordinator, Public Relations
      • Mar 2019 - Aug 2019

      • Assisted in and managed influencer campaigns for clients including SodaStream, Vitamix, Hennessy, and Hershey's • Contributed thought leadership, insights and research on RFPs across beauty, lifestyle, fashion, food and tech sectors, presenting strategies directly to client • Helped plan and execute both media/influencer exclusive, and public facing events in the form of budget tracking, critical paths and ROSs, vendor and venue relations and media and influencer relations • Developed communications materials (pitches, event listings, pitch grids, media lists, etc.) and successfully pitched to media resulting in secured broadcast, print, online, and social coverage Show less

    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Influencer Manager, Strategy
      • Jan 2019 - Mar 2019

      • Strategized and managed influencer campaigns for clients including TD, Hershey’s, McCormick, Aphria and Toronto’s Overwatch League• Built relationships with key influencers (micro, macro and celebrity) both locally and nationally, serving as a partner by collaborating and maintaining best in class creative and campaign solutions• Developed a mastery of both paid and earned influencer campaigns inclusive of research/vetting processes, complex negotiations, contract and brief writing, content management/ideation and data collection • Assisted in the consistent delivery of communication to clients and campaign stakeholders including during and post-campaign results, key learnings and opportunities for improvement • Monitoring in-market influencer content, tracking data, reporting on performance and escalating weak performing KPI's to clients in real time Show less

    • Account Executive, Influencer Marketing
      • May 2018 - Jan 2019

    • Canada
    • Banking
    • 700 & Above Employee
    • Marketing Experiences Coordinator
      • Aug 2017 - Dec 2017

      • Supported Marketing Managers on campaign strategy and execution for RBC Rewards’ Back-to-School and Holiday campaigns, as well as on RBC’s TIFF 2017 sponsorship under their Marketing Experiences portfolio.• Coordinated meeting rooms, prepared and presented copy decks, oversaw the organization of crucial files, liased with internal stakeholders, and excellently fulfilled other tasks as requested.• Managed 3rd party invoices, estimates, and Statements of Work on behalf of agency partners throughout campaigns, as well as managing and amending multiple pre-existing variances within the large scale RBC Rewards and Experiences budgets for F17 and F18.• Played an instrumental role in the execution of RBC’s 2017 Avion Holiday Experience campaign where I lead and contributed to the redesign of the Avion Experiences website to include market-specific landing pages for each of the four Canadian cities where the campaign was present; spearheaded the copy, design and launch of creative assets including eNewsletters and Direct Mail pieces; provided unique and constructive feedback to help shape the campaign framework, physical build out of the boutique, redesign of the Avion Passport App, and debut “test and learn” launch of the Avion Holiday Express community truck in the Greater Vancouver market; and assisted in/managed the planning of various private events being held as part of the campaign. Show less

    • Client Experience Design & Insights Intern
      • Jan 2017 - Aug 2017

      • Managed the development of new onboarding practices for the Client Experience Design & Insights team which were later shared as an invaluable asset throughout the greater organization.• Applied a Design Thinking process to multiple transformational initiatives including the re-imagination of small business owners’ credit application journey, as well as the redesign of small business owner‘s Online Business Banking landing page.• Assisted in facilitating various knowledge harvesting workshops both internally and externally (client facing and with agencies).• Used insights to generate client journey maps which illustrated these clients’ emotions, pain points, preferences, and thoughts as they interacted with the company through various channels.• Lead monthly discussions with executives on emerging social and technological trends that could impact the company. Show less

    • Canada
    • Retail
    • 700 & Above Employee
    • Marketing Assistant
      • May 2016 - Aug 2016

      • Developed an understanding of Marketing, events and storytelling within the context of Luxury Canadian retail while working towards daily PR objectives at a regional level. • Supported Marketing Manager and Marketing Coordinator in the planning, production and execution of large scale in-store events and private client receptions including an annual Calgary Stampede charity event and fashion show. • Researched, established and maintained relationships with over 100 clients and partners for in-store pop ups, events, and sponsorships. • Created and managed vital records including legal forms, media and press lists, press releases, post-mortems, and internal communication boards for the Divisional Vice President. • Planned and executed weekly social media campaigns to align the store’s regional vision and target with national directives, acting primarily as Art Director and Copy Writer and growing our following by nearly 5,000 individuals at the time. Show less

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • May 2015 - Aug 2015

      • PR and strategic brand development for Heavy London clients including Nasir Mazhar, Liam Hodges, KTZ, and Nicopanda. • Production and assistance of designer showroom at London Fashion Week Men’s S/S ‘16- Researched and developed unique Marketing strategies to encourage brand development for the agency and its clients. • Worked directly with agency founders on creative briefs and promotional campaigns for clients. • Production assistance on video campaign for client, Senhor PRUDÊNCIO featuring world famous musician, Zebra Katz. Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing and Studio Intern
      • May 2015 - Aug 2015

      • Worked directly with Creative Director and Celebrity Stylist, Alexis Knox in researching, developing, and implementing new Digital Marketing tactics for both herself and the magazine. • Website development and content editing for Alexis' personal website and social media. • On-set photoshoot assistance including set and wardrobe coordination for various Notion editorials. • Worked directly with Creative Director and Celebrity Stylist, Alexis Knox in researching, developing, and implementing new Digital Marketing tactics for both herself and the magazine. • Website development and content editing for Alexis' personal website and social media. • On-set photoshoot assistance including set and wardrobe coordination for various Notion editorials.

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Correspondent
      • Jun 2015 - Jun 2015

      • Commissioned by British Fashion Council to cover several shows and presentations during the London Collections: Men fashion week for the Spring/Summer 2016 season. • It was my responsibility to analyze each collection and communicate my findings and opinions in a way that was both compelling and intellectually progressive. • Commissioned by British Fashion Council to cover several shows and presentations during the London Collections: Men fashion week for the Spring/Summer 2016 season. • It was my responsibility to analyze each collection and communicate my findings and opinions in a way that was both compelling and intellectually progressive.

    • Barbados
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Lead Sales Associate & Visual Merchandiser
      • Mar 2012 - Feb 2013

      • In charge of styling mannequins, as well as creating window displays unique to the store, which comply with current trends in fashion • In charge of styling mannequins, as well as creating window displays unique to the store, which comply with current trends in fashion

Education

  • Acadia University
    Bachelor of Business Administration (BBA), Marketing with Co-op
    2013 - 2018
  • Rundle College Society
    High School
    2010 - 2013

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