Experience

Permanent Press Media
• United States
• Public Relations and Communications Services
• 1 - 100 Employee
• Publicity Coordinator

  • Jun 2021 - Present


Hemlock Goods

• Brand Operations Manager

  • Jun 2020 - Jun 2021

  – Implemented brand strategy in terms of marketing tactics, product launches, brand collaborations and messaging – Developed innovative systems for email marketing, influencer relations, social media planning, website content curation, company file organization, inventory management, and billing processes – Strategized with internal teams to execute successful marketing campaigns for new releases – Created social posts with on-brand copy and compelling visuals to improve engagement and retain new followers – Collaborated with digital marketing team and increased the Instagram account following by 44% (10k followers) in the last 8 months (@hemlockgoods) – Trained and assisted new hires to ensure the onboarding process was efficient and beneficial – Developed and maintained relationships with 35 sales reps and 700 retail stores across the country Show less


Weber Shandwick
• United States
• Public Relations and Communications Services
• 700 & Above Employee
• Media Genius Fellow

  • Jun 2020 - Aug 2020


Public Relations Student Society of America (PRSSA)

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• President — K-State PRSSA Chapter

  • Aug 2019 - May 2020

  – Planned and managed chapter programming for the academic year – Led executive board of five – Managed team projects and tasks using Asana – Tracked and organized all chapter documents with Google Drive – Communicated with national committee, other chapters and professional advisors regularly – Represented the chapter at professional development opportunities – Planned and managed chapter programming for the academic year – Led executive board of five – Managed team projects and tasks using Asana – Tracked and organized all chapter documents with Google Drive – Communicated with national committee, other chapters and professional advisors regularly – Represented the chapter at professional development opportunities



Country Music Association (CMA)

• United States
• Musicians
• 100 - 200 Employee

• Communications Intern

  • May 2019 - Aug 2019

  – Drafted and distributed press releases for CMA-specific announcements using Emma – Compiled media reports using Muck Rack and TVEyes software for CMA Staff and Board of Directors – Assisted with photo selection and proofreading/editing for CMA Close Up magazine (7,000+ circulation) – Researched and pitched media/influencers for CMA Songwriters Series shows CMA Fest: – Assisted in execution and production of CMA Fest including: creating media and publicist lists with 150+ contacts; organizing credential pickup for 800+ credentialed media, publicists and industry professionals; and facilitating backstage artist interviews with 35 media outlets 52nd and 53rd Annual CMA Awards (Nov. 2018, Nov. 2019): – Routed talent between EPK and media outlets to facilitate backstage interviews – Served as production assistant to red carpet portrait booth photographer (Katie Kauss) – Escorted talent and collaborated with their publicists to secure media interviews Show less



GS&F

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • May 2019 - Aug 2019

  – Wrote diversified press materials (press releases, pitches, blogs, infographics, social copy) – Built/Managed media lists for B2B and B2C clients using Cision and independent research – Conducted daily media monitoring and clipping – Produced quarterly reports for client presentations – Assisted with earned/influencer media pitching (research, securing and interview coordination) – Participated in brainstorming and strategy planning meetings for B2B and B2C campaigns – Wrote diversified press materials (press releases, pitches, blogs, infographics, social copy) – Built/Managed media lists for B2B and B2C clients using Cision and independent research – Conducted daily media monitoring and clipping – Produced quarterly reports for client presentations – Assisted with earned/influencer media pitching (research, securing and interview coordination) – Participated in brainstorming and strategy planning meetings for B2B and B2C campaigns

• Communications Chair — K-State PRSSA Chapter

  • Apr 2017 - Dec 2018

  – Managed K-State PRSSA social media accounts, including Twitter and Instagram (@kstateprssa) – Developed marketing assets for meetings and events – Coordinated internal communication and informed members of upcoming events – Redesigned the chapter website (www.kstateprssa.weebly.com) – Managed K-State PRSSA social media accounts, including Twitter and Instagram (@kstateprssa) – Developed marketing assets for meetings and events – Coordinated internal communication and informed members of upcoming events – Redesigned the chapter website (www.kstateprssa.weebly.com)



Kansas State University

• United States
• Higher Education
• 700 & Above Employee

• Social Media Intern - Divison of Communications and Marketing

  • Aug 2016 - Dec 2018

  – Produced a video reaching 68k impressions on socials and the Topeka, KS NBC affiliate (KSNT)– Garnered social audience growth of 20k over an eight-month period– Generated, scheduled and monitored daily content using Sprout Social– Implemented multiple social campaigns (#CaptureKState, #LoveKState, #ThankfulKState)

• Resident Assistant - Housing and Dining Services

  • Aug 2017 - May 2018

  – Responded to emergencies in the building while on duty – Provided a support system to residents – Performed nightly rounds while on duty to ensure building safety for 450+ residents – Facilitated two programs per month to educate residents about campus culture and resources – Received 2017-2018 Goodnow Hall "Staff Glue" Award

• Paraprofessional - Career Center

  • Jan 2017 - Dec 2017

  – Assisted students in scheduling appointments – Provided information to employers about the services offered – Interacted with students at campus events informing them about the Career Center – Answered phones and responded to emails from employers and students

• New Student Services Ambassador

  • Aug 2016 - Aug 2017

  - Gave campus tours to prospective students and families - Scheduled campus visits over the phone for prospective students and families - Provided a K-State student perspective on student panels - Assisted Senior/Junior Days to run efficiently - Demonstrated knowledge of K-State programs and resources



Nashville Songwriters Association International

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Intern

  • May 2018 - Aug 2018

  – Designed marketing materials (weekly newsletters, announcements, event programs and postcards) – Served as staff photographer for NSAI events and merchandise – Facilitated event planning including venue research and booking – Maintained the back end of the website and updated it accordingly – Designed marketing materials (weekly newsletters, announcements, event programs and postcards) – Served as staff photographer for NSAI events and merchandise – Facilitated event planning including venue research and booking – Maintained the back end of the website and updated it accordingly


Biscuit Love
• United States
• Hospitality
• 1 - 100 Employee
• Front of House

  • May 2018 - Aug 2018