Experience

InShare SMART Risk

• United Kingdom
• Insurance
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2021 - Present

• Managing Director

  • Jan 2019 - Present

  With more than 30 years experience encompassing management, marketing and advertising, with extensive exposure to international business, I have been at the sharp end of trying to drive resilience in to the businesses I’ve led. InShare SMART Risk makes available to the tools and solutions that de-mistify Risk and Insurance. The shared vision at InShare is the most efficient way to access Business Resilience Solutions is through Communities.As MD I drive Strategy across InShare, leading on Contracts, Investment, and Company Development at InShare SMART Risk.



BNN TECHNOLOGY PLC

• United Kingdom
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2014 - Dec 2018

  BNN Technology is a Chinese technology, content and services company specializing in high volumes of digital payment transactions. The business has evolved from a successful sports lottery business with revenues in excess of £650m to a dynamic technology platform provider that facilitates payments, delivers content and accumulates valuable data. • Ran highly successful Digital Marketing programme - responsible for all stages from strategic development to full campaign implementation • Successfully led and ran partnership and affiliate programmes, utilizing unique and exclusive content to attract and partner the biggest organisations in China (inc Xinhua News; National Sports Alliance; Alibaba group) • Rebranded, repositioned and re-engineered the business from sports lottery to a dynamic technology company • Negotiated and delivered bespoke partnerships with leading football clubs (FCB; MCFC; AFC and BVB) to acquire unique content for commercial use • Built one of the largest football databases in China, running the largest number of free football camps in China



DJI HOLDINGS LIMITED

• United Kingdom
• Information Services

• Chief Marketing Officer (CCO 12-13)

  • 2010 - 2014

  I joined in 2010 (an effective start up) and was instrumental in developing the company to be one of the leading lottery operators in China, operating in 13 of the 30 Chinese provinces with over £650m of revenue. • Strategically positioned the business to become a leading player in the lottery market – building partnerships and key affiliate programmes • Board director responsibilities for stock market placement • Repositioned the company as the leading sports lottery company- negotiating and implementing the sponsorship of major European football clubs, and major football initiatives in China. • Created innovative and dynamic marketing teams in multi provinces across China. Led, wrote and presented all major strategic presentations to potential partners creating and capitalising on evolving business growth opportunities. • Created a new brand – supported by a full programme of comms and advertising



Saatchi & Saatchi Australasia

• Australia and New Zealand

• Communications Director

  • 2008 - 2010

  In 2008 Saatchi and Saatchi approached me to help develop and build their Telco business in Australasia. My role was one of business strategist and leader. • Managed and ran one of the largest and most profitable accounts in Australasia with full P&L responsibility (c50% agency revenue) • Initiated a programme of changing working practices and launched and ran multiple fully integrated communications campaigns • Restructured agencies main accounts to be more profitable • MD of telco business unit, lead client Telecom NZ ($1B revenue) • Developed skills of all agency personnel in the Telco industry • Advised and supported Saatchi office in their pursuit of Telco business across the region



CABLE & WIRELESS INTERNATIONAL LIMITED

• The Americas

• SVP Marketing and Communications (Americas)

  • 2005 - 2008

  I was responsible for all the regional marketing and creative direction for a $1.5 billion business - and ran marketing campaigns that saw a 30% growth in profits during my tenure • Successfully re-launched the new Cable & Wireless Masterbrand – including writing and producing brand strategy, brand implementation, brand training, brand guidelines and through the line launch campaign • Repositioned C&W as an effective challenger in the mobile phone sector (mkt share increase 15% - 29%). • Repositioned C&W ‘on-line’ in a new highly competitive sector (connections increased to 150,000) • Developed and produced numerous through the line communications programmes- including over 100 T.V. commercials; DM; PR; sponsorship and experiential marketing, 20 fully integrated campaigns, and numerous product launches. • Orchestrated and ran the largest sponsorship programme in the Caribbean (including 2007 Cricket World Cup; a host of high profile artists and sports stars, and a number of major events) • Ran two marketing departments’simultaneously – (70 reportees; annual budget of $30m+)



TEQUILA / TBWA Advertising Agency

• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • 2004 - 2005

  I successfully merged two large integrated marketing agencies to create the most profitable communications agency outside of London • Turned a loss making organisation into a successful and highly profitable company (c£3m p.a. profit) • Updated and restructured merged company – recruiting a new set of board directors and introducing a succession management plan • Introduced ‘marketing disruption’ programme initiated by global CEO • Introduced new management techniques, company infrastructures and training programmes to assist in client retention programme and new business drive



MKP Advertising

• Manchester, United Kingdom

• Managing Director

  • 1998 - 2004

  Having built the company to be the highest margin and profit making agency in Manchester, I orchestrated the sale to Omnicom, in the 3 year earn out period the agency made £8m+ profit • Overall running of agency – including running all agency departments and functions. Rapidly built agency profitability - achieved year on year profitability growth +1500% vs. 1998 • Organised sale of company to Omnicom (developed plan and orchestrated proceedings over 2 year period) • Developed and maintained highest margins within TBWA U.K. group. Introduced and developed full agency systems and processes. • Led all major creative direction and development • Developed and implemented full brand programme for The Royal Bank of Scotland. Lead agency for RBS and Phones4u (from launch) Key Clients: Royal Bank of Scotland, T-mobile, Phones4u, Kelloggs, Nat West Bank



JWT Manchester

• Manchester, United Kingdom

• Business Development Director

  • 1993 - 1997



WCRS

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Business Development Director / Account Director

  • 1990 - 1993



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • 1988 - 1990