Experience

linear

• United States
• Advertising Services
• 1 - 100 Employee

• CRO Design Director

  • Aug 2022 - Present

  As the Director of Conversion Rate Optimization (CRO) Design at ABC Solutions, I've been instrumental in transforming our approach to client success, focusing on innovative strategies and data-driven design. During my tenure, I've achieved the following key outcomes: 1. Strategic Expertise: I've developed and refined comprehensive strategies for essential areas including client onboarding, landing page testing and optimization, client communication, and employee growth and education. These strategies have streamlined our operations and consistently improved client outcomes. 2. Team Leadership: I lead a skilled team of designers who collaborate closely with clients to achieve their conversion goals. My emphasis on a culture of collaboration and continuous improvement has led to consistently exceeding client expectations. 3. High-Performing Design: My track record includes designing high-performing landing pages, social ads, and marketing collateral for a diverse portfolio of B2B and B2C companies. My designs not only capture attention but also drive measurable and sustainable conversion improvements. 4. Data-Driven Approach: I advocate for a data-driven approach to CRO design, with a strong emphasis on tracking relevant conversion metrics. This meticulous monitoring ensures that our design strategies are continually refined and optimized for maximum impact. As Director of CRO Design, I remain dedicated to pushing the boundaries of what's achievable in the realm of conversion optimization. My strategic leadership, design expertise, and commitment to measurable results have played a pivotal role in the success of ABC Solutions and our clients. I eagerly anticipate continuing to drive innovation and growth in the dynamic field of CRO design. Show less



Vasion

• Romania
• Retail
• 1 - 100 Employee

• Senior Graphic Designer

  • Mar 2021 - Sep 2022

  As a Senior Graphic Designer at Vasion, I played a pivotal role in shaping the visual identity and marketing materials for this dynamic and innovative organization. During my time there, I achieved the following: 1. High-Performing Landing Pages: I designed highly effective landing pages that significantly boosted conversion rates, providing a seamless and engaging user experience. 2. Demand Generation Collateral: I crafted compelling case studies and white papers that played a crucial role in our demand generation efforts, driving lead generation and establishing credibility. 3. B2B Social Media Campaigns: I translated B2B marketing goals into eye-catching social media posts, effectively communicating complex concepts resulting in increased engagement and brand awareness. 4. Rebranding and Co-branding Strategy: I led the design initiatives for our company's rebranding and co-branding efforts, revamping our visual identity and ensuring consistent application across all touchpoints. 5. Cross-functional collaboration: I fostered strong relationships with other departments, ensuring brand cohesion across all communication channels. 6. Event Branding: I designed and branded collateral for internal and B2B events, enhancing our event presence and effectively conveying our brand message. As a Senior Graphic Designer, I consistently delivered innovative and engaging solutions that drove engagement, elevated brand recognition, and supported this company's growth objectives. Show less



RUMOR Advertising, Design, Web

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Sep 2019 - Feb 2021

  During my tenure as a Graphic Designer at RUMOR, I consistently delivered impactful and visually stunning designs that contributed to the success of our diverse clientele. My role encompassed a wide range of responsibilities, and I achieved the following key accomplishments: 1. Multimillion-Dollar Omnichannel Campaigns: I played a pivotal role in aiding the branding and designing of assets for multimillion-dollar omnichannel campaigns. My designs enhanced the visual appeal of these campaigns and contributed to their effectiveness in reaching and engaging target audiences. 2. Meeting Tight Deadlines: I thrived in fast-paced environments, consistently meeting deadlines for large-scale projects such as billboards, social media campaigns, t-shirt designs, and more. My ability to manage time effectively and maintain a high level of creativity under pressure was crucial to our project success. 3. Diverse Clientele: Working with clients from various industries, including government, education, non-profit, law, health and wellness, e-commerce, and more, broadened my creative horizons. I adapted my designs to cater to the unique needs and objectives of each industry, delivering tailored solutions that resonated with target audiences. My dedication to producing visually appealing and effective designs, my commitment to meeting project deadlines, and my ability to work seamlessly with clients across diverse sectors were integral to my role as a Graphic Designer at RUMOR. I am proud of my contributions during my time there and look forward to new creative opportunities in the future. Show less



Incline Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Apr 2018 - Mar 2020

  During my tenure as a Graphic Designer at Incline Marketing, I had the privilege of playing a central role in creating impactful brand identities for companies across the United States. My work spanned diverse industries, including interior design, vacation resorts, education, non-profits, stem cell research, e-commerce, and more. I take pride in the following accomplishments: 1. Strong Brand Identities: I was the key designer behind the development of robust brand identities for a wide array of companies. My designs effectively captured the essence and unique selling points of each business, leaving a lasting impression and fostering brand recognition. 2. Multimedia Content Creation: In addition to graphic design, I expanded my skillset to include multimedia content creation. I wrote, filmed, and edited video content for social ads, contributing to engaging and effective marketing campaigns. 3. Diverse Collateral Creation: I designed a comprehensive range of collateral, including branded merchandise, websites, social ads, billboards, brochures, and much more. My designs consistently aligned with clients' objectives and were instrumental in conveying their messages to target audiences. My commitment to creating compelling visual experiences, my ability to adapt to emerging multimedia trends, and my knack for crafting diverse collateral were invaluable assets to Incline Marketing and our clients. Show less



Utah Tech University

• United States
• Higher Education
• 500 - 600 Employee

• Graphic Design Manager

  • Apr 2018 - May 2019

  During my tenure as the Graphic Design Manager at Utah Tech University, I had the privilege of leading a dynamic team of designers while playing a vital role in shaping the visual identity of our institution. My time there was marked by the following notable achievements:1. Strategic Branding for Student and Community Events: I was instrumental in developing brand strategies for a wide range of student and community events. These strategies not only enhanced our event branding but also contributed to increased engagement and attendance.2. Omnichannel Marketing Campaigns: I oversaw the production of omnichannel marketing campaigns that effectively engaged our target audiences. These campaigns leveraged a variety of mediums, including print, digital, and social media, to drive participation and foster a sense of community.3. Weekly Campus Calendar Design: One of my key responsibilities was overseeing the design of the weekly campus calendar. This resource played a crucial role in keeping our campus community informed about events and activities, and my designs improved its accessibility and visual appeal.4. Branded Merchandise: I designed a wide array of branded merchandise, including t-shirts, wristbands, and more. These items not only served as promotional tools but also created a sense of pride and belonging among students, staff, and community members.My role as Graphic Design Manager allowed me to combine creative expertise with strategic thinking, resulting in visually compelling and effective solutions for Utah Tech University. I am proud of the contributions I made during my time at the institution and look forward to new opportunities in the future. Show less

• Graphic Designer

  • Nov 2017 - May 2019

  Design posters and flyers for events for the club for print and social media.