Experience

IRIS.TV

• United States
• Internet Publishing
• 1 - 100 Employee

• VP Platform Operations

  • Apr 2023 - Present

• Senior Director of Platform Operations

  • Jul 2022 - Apr 2023

• Director of Planning Operations

  • Sep 2021 - Jun 2022



STN Video

• Canada
• Advertising Services
• 1 - 100 Employee

• Vice President of Revenue Operations

  • Feb 2019 - Apr 2021

  • Established & developed programmatic platform partnerships creating $1.5M in incremental revenue in first year (roughly 5000% growth) overall annual growth of roughly 39x during tenure• Guided SendtoNews to Google Certified Publishing Partner status (one of roughly 50 globally) by exceeding programmatic revenue growth goals relative to cohort performance and inventory quality metrics• Leveraged understanding of HTML, CSS, VAST, VPAID, JavaScript, and network troubleshooting to identify bugs in SendtoNews technology, personally identifying issues costing ~$10M in lost annualized revenue• Evaluated vendors and identified potential partnerships in areas such as brand safety platforms, order management platforms, and data management platforms (DMPs)• Reduced ad serving (vendors such as DFP, SpotX, SpringServe) and associated operational platform costs DMPs) by approximately 35% by developing new partnerships and through contract negotiation• Led Revenue Operations team, ensuring achievement of revenue targets across three revenue streams (direct, programmatic, and publisher/content supply partner monetization)• Guided subordinates through mentorship and training, leading to highest departmental retention rates across the SendtoNews organization• Established cross-departmental processes across content, publisher partnerships, and sales teams to ensure revenue at risk does not exceed 0.5%• Built and streamlined order setup processes using Google Sheets, Zapier, and Airtable to eliminate redundant workflows by 75% while ensuring accuracy of 99.99%+• Directed ad technology product strategy and coordinated within Product Steering Team to guide overall organizational product initiatives for the engineering team to develop into market-leading technology• Collaborated with direct sales team to establish programmatic direct sales strategy, leading to roughly 400% growth year over year across platforms (DSPs, DMPs, and supply side platforms/SSPs) Show less

• Director of Ad Operations

  • Jul 2016 - Feb 2019

  SendtoNews is North America’s leading sports video content and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America including USA Today, LA Times, New York Daily News, Chicago Tribune, Detroit Free Press, San Francisco Chronicle, St. Louis Post Dispatch, The New York Post and more. SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and co-exclusive content from 75+ sports leagues, including top tier organizations such as the MLB, NBA,the NHL, NFL, PGA TOUR, NCAA and Premier League Soccer. SendtoNews'​ sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic. Show less



Go2mobi (acquired 2015)

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Dec 2014 - Jul 2016

  • Managed both direct marketer (100+ accounts) and agency direct (25 brands) accounts while also building processes and documentations on both sides of the business• Created self-serve documentation for users of the Go2mobi DSP to maximize personal productivity and increase customer satisfaction• Spearheaded development of bootstrapped internal order management system (Google Sheets, Airtable, Zapier) and guided integration into the DSP to automate campaign management workflows

• Compliance Representative

  • Aug 2014 - Jan 2015

  • Led DSP self-serve customer service and support functions, leading to a 22% increase in customer retention• Administrated ad compliance in accordance with various ad exchange policies (MoPub, SpotX, Smaato, OpenX, Google AdX, etc)



Sysco

• United States
• Food and Beverage Services
• 700 & Above Employee

• Order Selector

  • Jan 2012 - Oct 2013

  Selecting orders for customers (restaurants) all over Vancouver Island. Achieved top-tier (top 10%) productivity rating while also exceeding employer-set selection accuracy goals (99.99%+ accuracy). Skills associated with this position include quick decision making, perseverance, stress tolerance, high standards of accuracy, and rapidly adapting to change. Selecting orders for customers (restaurants) all over Vancouver Island. Achieved top-tier (top 10%) productivity rating while also exceeding employer-set selection accuracy goals (99.99%+ accuracy). Skills associated with this position include quick decision making, perseverance, stress tolerance, high standards of accuracy, and rapidly adapting to change.



Eclipse Advantage

• Victoria, BC

• Inbound Product Sorter

  • Apr 2011 - Dec 2011

  Sorting and grouping incoming product orders for my employers client, Sysco Victoria. Top site performer according to both productivity and accuracy metrics. Later recruited by Sysco Victoria as a direct result of my job performance while employed by Eclipse Advantage. Sorting and grouping incoming product orders for my employers client, Sysco Victoria. Top site performer according to both productivity and accuracy metrics. Later recruited by Sysco Victoria as a direct result of my job performance while employed by Eclipse Advantage.



The Home Depot Canada

• Canada
• Retail
• 700 & Above Employee

• Lumber Fulfillment Associate

  • Apr 2009 - Sep 2011

  Facilitated customers in locating product, educated customers regarding product use, ensured product inventory availability and initiated customer relationships. Personally appointed to lead store-wide initiative to increase accuracy of inventory. Regularly delivered seminars on various topics regarding home improvement, such as designing & building a deck, home fire safety, and basement renovations. Received 8 customer service awards for guiding customers through major home improvement projects. Received OFA Level 2 certification. Show less