Experience

Gramling Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Owner

  • Sep 2003 - Present

  Creative strategies that make your business generate more customers shouldn’t be priced out-of-reach for small and medium sized businesses. Imagine how many MORE customers you can get with a creative marketing plan that attracts customers automatically. How many sales have you missed out on because your website is underperforming, your marketing strategy is falling flat, or your branding and design looks homegrown? STOP fighting with your website and free up more time in your schedule to do what you love the most.Award-winning creative Shane Gramling has been building custom brands and websites for over 14 years. Get a proven plan that will make your message crystal clear and get MORE eyes on your business.Schedule a Call Today:1.) Request A MeetingContact me to schedule a free listening session. Simply connect, or call my direct line at 810-701-0487, or email me shane@shanegramling.2.) Marketing & Branding Success PlanI’ll review your specific situation and assemble a custom success plan for your business. 3.) You Set the PaceChoose which parts of the plan you want to move forward with.Want a free website review? I accept one per week. Send me a message now - I would be glad to review your website and offer some suggestions for improvement. ---"Beyond his technical design skills, Shane's work ethic and reliability make him stand out in the "contracting world. I can always count on Shane to get back to me on-time regarding a project."– Davina McDonnell, Director of Marketing at Saline Lectronics Inc.



Paleovalley

• United States
• Manufacturing
• 1 - 100 Employee

• Sr. Conversion Optimization Manager | Front-End Web Designer/Dev | CRO UX UI

  • Apr 2020 - Present

  Conceive and develop experiments to increase the conversion rate and revenue per visitor of the eCommerce shop and cold-traffic landing pages.Increased RPV (revenue per visitor) on home page visits by $4.32, equivalent to an increase of over ≈ $60K in sales per month.Increased monthly RPV on affiliate landing pages by ≈ $23K per month.Increased checkout conversion rate by 20%, resulting in a $14 lift in RPV on checkout pages, or ≈ $340K/yr Conceive and develop experiments to increase the conversion rate and revenue per visitor of the eCommerce shop and cold-traffic landing pages.Increased RPV (revenue per visitor) on home page visits by $4.32, equivalent to an increase of over ≈ $60K in sales per month.Increased monthly RPV on affiliate landing pages by ≈ $23K per month.Increased checkout conversion rate by 20%, resulting in a $14 lift in RPV on checkout pages, or ≈ $340K/yr



Organifi

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Sr. Conversion Optimization Manager | Front-End Web Designer/Dev | CRO UX UI

  • Mar 2016 - Apr 2020

  In this role, I helped increase annual revenue by ≈ $3.9 million through split-testing various copy, funnels, design, bundles, upsells, and price points. This helped Organifi reach INC 500 for a whopping 3 years in a row as we scaled from 6 to 60+ employees. Developed split testing process and detailed tracking system to manage the roughly 50 ongoing individual split tests running across multiple product funnels on Shopify and Clickbank. Generated and deployed split test ideas based on historical wins, testing, research and hypothesis.Continuously collaborated with media buyers regarding new and upcoming split tests, results, and refined landing pages and funnels to increase conversion rates.Managed designers and developers, and process/procedure documentation workflows. Testing Platforms: Unbounce, Convert Experiences, VWO (Visual Website Optimizer)Early on in my role, we grew at an astronomical rate and I led a team to support graphic design deadlines across all departments from retail, labels/manufacturing, social media, content, and media buyers.Established a project management workflow and source file tracking system for seamless asset management.Designed and updated product packing in accordance with legal and organic certifications, and developed a strategic packaging label design revision system to reduce versioning errors.Maintained both corporate and general design standards for all projects for the design team to guide and elevate skill sets while keeping the brand consistent.



Electronics Manufacturing Marketing Agency

• Contract Digital Creative Director, Web Design & Dev., SEO Management, Email Campaign Management

  • Mar 2009 - Mar 2016

  As an extension of the agency I provided a completely turnkey, hands-off solution for the digital creative needs of its clients by executing every aspect of given projects from direct client communications, scheduling, final launch and results tracking.Planning, designing and developing websites, digital ads, logos, and print collateral for a handful of leading companies within in the Surface Mount Technology and Microelectronics market as well as contract assemblers in the EMS industries worldwide.Evaluating and editing websites for optimal search engine optimization, and implementing various search marketing strategies to improve organic search results, as well as advising and guiding clients through the search engine optimization process. Managing numerous Google Adwords accounts, website updates, multiple email campaign revisions, schedules, as well as advertisement placement schedules.Studio lighting, directing and photographing products as well as final image editing and multi-level graphic manipulations as needed. Also provided video voiceover talent and studio recording services.



Mac Arthur Corporation

• United States
• Restaurants

• Production Control & Logistics Specialist

  • Dec 2004 - Dec 2006

  Invented a concealed method for tracking evidence of customer-induced product damage on over 30% of RMA claims with the creative use of an Ultraviolet pen for an On-Demand Tier-1 electronics and automotive industry supplier.Directed the procurement of printing substrates, adhesives, and inks required to complete production requests. Scheduled all incoming orders in order of priority, raw material availability, press availability, and estimated run time.Collaborated with shift supervisors and press operators concerning production expectations. Administered daily production status meetings with the CS team of 10+ members regarding 70+ active unique orders . Promoted from two previous positions: First as a Quality Control Inspector at age 19 and then to a Flexographic Press Operator.Designed English and Chinese language flyers and marketing materials, redesigned the corporate logo and website, and photographed product for marketing usage.

• Press Operator

  • Feb 2004 - Dec 2004

• Quality Control Inspector

  • Sep 2003 - Feb 2004