Grainne Morrison
Strategy Director at MCCP - The Independent Strategy Agency- Claim this Profile
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Bio
Nicola Flood
A word that comes to mind when I think of Graínne and that’s customer centric. I worked with Graínne in my role as Supervisor in daa Platinum Services. Graínne’s positive attitude towards work enabled her team to deliver at its best and she has the unique ability to keep everyone grounded and motivated through difficult challenges. As a direct result of her personal leadership her team embraced change empowering them to deliver a truly magical guest experience putting the customer at the heart of the unique operation. Working with Graínne was one of the most rewarding experiences of my career and someone I continue to reach out to for guidance and expertise.
Niamh O'Brien
I consider myself lucky to have worked closely with Grainne for over 2 years, one of which I directly reported into her. Grainne always has your back, and will be her teams greatest cheerleader at every opportunity. Under her guidance and leadership I achieved personal career milestones and delivered business results beyond what I felt was possible. I trust her advice and highly value her mentorship.
Nicola Flood
A word that comes to mind when I think of Graínne and that’s customer centric. I worked with Graínne in my role as Supervisor in daa Platinum Services. Graínne’s positive attitude towards work enabled her team to deliver at its best and she has the unique ability to keep everyone grounded and motivated through difficult challenges. As a direct result of her personal leadership her team embraced change empowering them to deliver a truly magical guest experience putting the customer at the heart of the unique operation. Working with Graínne was one of the most rewarding experiences of my career and someone I continue to reach out to for guidance and expertise.
Niamh O'Brien
I consider myself lucky to have worked closely with Grainne for over 2 years, one of which I directly reported into her. Grainne always has your back, and will be her teams greatest cheerleader at every opportunity. Under her guidance and leadership I achieved personal career milestones and delivered business results beyond what I felt was possible. I trust her advice and highly value her mentorship.
Nicola Flood
A word that comes to mind when I think of Graínne and that’s customer centric. I worked with Graínne in my role as Supervisor in daa Platinum Services. Graínne’s positive attitude towards work enabled her team to deliver at its best and she has the unique ability to keep everyone grounded and motivated through difficult challenges. As a direct result of her personal leadership her team embraced change empowering them to deliver a truly magical guest experience putting the customer at the heart of the unique operation. Working with Graínne was one of the most rewarding experiences of my career and someone I continue to reach out to for guidance and expertise.
Niamh O'Brien
I consider myself lucky to have worked closely with Grainne for over 2 years, one of which I directly reported into her. Grainne always has your back, and will be her teams greatest cheerleader at every opportunity. Under her guidance and leadership I achieved personal career milestones and delivered business results beyond what I felt was possible. I trust her advice and highly value her mentorship.
Nicola Flood
A word that comes to mind when I think of Graínne and that’s customer centric. I worked with Graínne in my role as Supervisor in daa Platinum Services. Graínne’s positive attitude towards work enabled her team to deliver at its best and she has the unique ability to keep everyone grounded and motivated through difficult challenges. As a direct result of her personal leadership her team embraced change empowering them to deliver a truly magical guest experience putting the customer at the heart of the unique operation. Working with Graínne was one of the most rewarding experiences of my career and someone I continue to reach out to for guidance and expertise.
Niamh O'Brien
I consider myself lucky to have worked closely with Grainne for over 2 years, one of which I directly reported into her. Grainne always has your back, and will be her teams greatest cheerleader at every opportunity. Under her guidance and leadership I achieved personal career milestones and delivered business results beyond what I felt was possible. I trust her advice and highly value her mentorship.
Credentials
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WACN Coach
World Association of Coaching with NeuroscienceDec, 2021- Nov, 2024
Experience
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MCCP - The Independent Strategy Agency
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Ireland
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Advertising Services
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1 - 100 Employee
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Strategy Director
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Jun 2022 - Present
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World Association of Coaching with Neuroscience
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Ireland
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Education Administration Programs
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1 - 100 Employee
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Neuro Performance Leadership Coach
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Dec 2021 - Present
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daa International
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Ireland
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Aviation & Aerospace
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100 - 200 Employee
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Senior Vice President, Business Development, North America
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Jan 2022 - Jun 2022
This role reports into the executive team of daa Group and is responsible for daa International activities in North America, to include business development, client relationship management, partnership creation, contract optimisation, strategic planning and thought leadership. This role oversees strategy development and the program of delivery including building the North American team, to establish a viable commercial business for daa International.
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Senior Vice President, Partnerships
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Nov 2020 - Jun 2022
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Dublin Airport
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Ireland
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Airlines and Aviation
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200 - 300 Employee
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Head of Brand Value & Innovation
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May 2018 - Nov 2020
This role was responsible for leading and developing two key commercial business functions for Dublin Airport- The Future Factory & Media Sales and reported into Director level. This included the commercialization of new business opportunities by setting up and leading the management of an innovation and business development function, The Future Factory. This role also involved supporting the repositioning of Media Sales into a department that sells the value of Dublin Airports brand and environment to external audiences, as well as creating value to internal departments, with a focus on driving the commerciality of key business partnerships across the daa group.
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Head of Business Development
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Jan 2018 - Apr 2018
Note: This role was retitled to Head of Brand Value & Innovation in April 2018, to reflect the additional focus and responsibility of supporting the award winning Media Sales team.
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Head of Dublin Airport Travel Services
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Sep 2016 - Jan 2018
The purpose of this role was to lead, develop and grow several customer focused businesses. Dublin Airport Travel Services (DATS) consists of airport Executive Lounges, Platinum Services, Fast Track and Airport Club delivering a sizeable commercial revenue to Dublin Airport each year.
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VIP Terminal & Business Services Operations Manager
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Jul 2014 - Sep 2016
This role focused on leading the transformation, operation and sales management of Platinum Services- an end to end, on demand FBO & premium aviation VIP service. Platinum Services is a CX award winning 24/7 Private VIP terminal serviced by a team of 24 highly trained professionals.
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Marketing Manager
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Nov 2012 - Jul 2014
This role supported the management of two commercial business units of Dublin Airport namely, Dublin Airport Car Parks and Dublin Airport Travel Services (formerly Valued Added Services). Dublin Airport Travel Services includes a family of products including Executive Lounges, Fast Track, Airport Club and Platinum Services (VIP).
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News UK
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United Kingdom
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Online Audio and Video Media
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700 & Above Employee
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Marketing Manager, NGN Ireland
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Oct 2007 - Nov 2012
This role focused on the marketing and brand management of The Irish Sun and (formerly) The Irish News of the World brands. This role focused on the marketing and brand management of The Irish Sun and (formerly) The Irish News of the World brands.
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Fairfax Media
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Australia
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Online Media
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700 & Above Employee
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Marketing Executive, Youth & Education
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Sep 2006 - Oct 2007
Fairfax Media Limited is the largest integrated metropolitan, rural and regional, print and online digital media company in Australasia, with publications and websites in every State and the ACT in Australia, and throughout New Zealand. This role was based in Sydney. Fairfax Media Limited is the largest integrated metropolitan, rural and regional, print and online digital media company in Australasia, with publications and websites in every State and the ACT in Australia, and throughout New Zealand. This role was based in Sydney.
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Senior Brand Manager
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Apr 2005 - Apr 2006
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Brand Manager
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Jun 2003 - Apr 2005
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Musgrave
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Ireland
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Retail
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700 & Above Employee
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Marketing Projects Executive
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Jun 2002 - Jun 2003
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eir Ireland
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Ireland
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Telecommunications
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700 & Above Employee
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Marketing Communications Executive
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Nov 2001 - Jun 2002
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Musgrave
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Ireland
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Retail
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700 & Above Employee
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Marketing Assistant
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Apr 2000 - Nov 2001
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Education
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1997 - 2001
Trinity College Dublin
Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services -
1997 - 2001
DIT, Dublin
B.Sc. Management, Management & Marketing
Community
