Graig Hale
Director Of Business Development at WAYPOINT- Claim this Profile
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Bio
Alison Hoffman
I have been extremely fortunate to work under Mr. Hale's leadership for the last seven years. Since its early inception, he has helped to grow Sportsman Channel into one of the fastest-growing cable TV networks. Graig motivates and encourages his team to work smarter and more creatively on a daily basis. While running a sales department in a difficult economy, Graig was able to consistently grow and exceed revenue budgets for the network. Employee turnover has been very low under his direction, which is a testament to his intelligence, fairness, and friendship over the years. Graig makes time for his employees and focuses on developing and training future leaders within the organization. He has been instrumental in running operations and communicating across departments, including: advertising sales, traffic, programming, finance, and marketing. Graig is an incredible resource for cable television and outdoor media knowledge and is great advocate for participating in hunting, fishing, and shooting sports. We have all grown to count on his steadfast vision for the organization and admire his dedication to his work.
Alison Hoffman
I have been extremely fortunate to work under Mr. Hale's leadership for the last seven years. Since its early inception, he has helped to grow Sportsman Channel into one of the fastest-growing cable TV networks. Graig motivates and encourages his team to work smarter and more creatively on a daily basis. While running a sales department in a difficult economy, Graig was able to consistently grow and exceed revenue budgets for the network. Employee turnover has been very low under his direction, which is a testament to his intelligence, fairness, and friendship over the years. Graig makes time for his employees and focuses on developing and training future leaders within the organization. He has been instrumental in running operations and communicating across departments, including: advertising sales, traffic, programming, finance, and marketing. Graig is an incredible resource for cable television and outdoor media knowledge and is great advocate for participating in hunting, fishing, and shooting sports. We have all grown to count on his steadfast vision for the organization and admire his dedication to his work.
Alison Hoffman
I have been extremely fortunate to work under Mr. Hale's leadership for the last seven years. Since its early inception, he has helped to grow Sportsman Channel into one of the fastest-growing cable TV networks. Graig motivates and encourages his team to work smarter and more creatively on a daily basis. While running a sales department in a difficult economy, Graig was able to consistently grow and exceed revenue budgets for the network. Employee turnover has been very low under his direction, which is a testament to his intelligence, fairness, and friendship over the years. Graig makes time for his employees and focuses on developing and training future leaders within the organization. He has been instrumental in running operations and communicating across departments, including: advertising sales, traffic, programming, finance, and marketing. Graig is an incredible resource for cable television and outdoor media knowledge and is great advocate for participating in hunting, fishing, and shooting sports. We have all grown to count on his steadfast vision for the organization and admire his dedication to his work.
Alison Hoffman
I have been extremely fortunate to work under Mr. Hale's leadership for the last seven years. Since its early inception, he has helped to grow Sportsman Channel into one of the fastest-growing cable TV networks. Graig motivates and encourages his team to work smarter and more creatively on a daily basis. While running a sales department in a difficult economy, Graig was able to consistently grow and exceed revenue budgets for the network. Employee turnover has been very low under his direction, which is a testament to his intelligence, fairness, and friendship over the years. Graig makes time for his employees and focuses on developing and training future leaders within the organization. He has been instrumental in running operations and communicating across departments, including: advertising sales, traffic, programming, finance, and marketing. Graig is an incredible resource for cable television and outdoor media knowledge and is great advocate for participating in hunting, fishing, and shooting sports. We have all grown to count on his steadfast vision for the organization and admire his dedication to his work.
Experience
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WAYPOINT
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United States
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Entertainment Providers
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1 - 100 Employee
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Director Of Business Development
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Nov 2019 - Present
Lead content development and recruitment strategy. Lead Advertising and Sponsorship sales strategy and deveopment. Collaborate internally on programming schedule, content calendar and ensure the most positive viewer experience as well as positive ROI for our marketing parnters. Work closely with executive team to recruit and develop staff, as well as the growth strategy, org charts and overall foundations necessary to scale the business. Implement accountability measures and reporting for budgets and forecasting. Create sales culture in a growing team. Work closely with team to develop, design and execute sales materials.
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Owner/President
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Jun 2019 - Present
Commerical and Residential Window Cleaning, Pressure Washing and Gutter Cleaning Commerical and Residential Window Cleaning, Pressure Washing and Gutter Cleaning
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Owner/President
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Aug 2018 - Present
Consulting with outdoor content producers and manufacturers to identify distribution strategy, marketing and advertising campaigns and solutions in a constantly evolving media landscape
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Owner/President
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Aug 2018 - Present
Consulting with outdoor content producers and manufacturers to identify distribution strategy, marketing and advertising campaigns and solutions in a constantly evolving media landscape
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Vice President, Business Development and Advertising Sales
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Mar 2012 - Jul 2018
Oversee sales strategy and management for Outdoor Channel, Sportsman Channel and World Fishing Network. Including sales management for television, digital, social media, publications and sponsorships across all Outdoor Sportsman Group properties. Inclusive of client and board presentations, internal teamwork to design effective sales opportunities for new business development and managing both expenses and revenue based on current marketplace conditions and performance trends. Work closely with marketing, programming and direct to consumer departments to develop and execute campaigns that drive interest and demand for our brands through engaging content. Familiar with and utilize best in class research to strongly support proposed campaigns, and effectively communicate the ideas and stories to our customers.
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Sportsman Channel
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United States
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Entertainment Providers
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1 - 100 Employee
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Director of Business Development
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Jan 2008 - Apr 2012
Management and development of the programming recruitment and advertising sales departments.
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General Sales Manager
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Dec 2006 - Jan 2008
Sales and Sales management of advertising and programming department.
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Spectrum Reach
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United States
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Advertising Services
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700 & Above Employee
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LSM
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2002 - 2006
Management of local and regional advertising on Charter Communications cable systems throughout Northern Michigan. Management of local and regional advertising on Charter Communications cable systems throughout Northern Michigan.
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Education
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1996 - 1999
Virginia Tech
B.A., Mass Media / Communications -
1995 - 1996
Denison University
Community
