Experience

ROXi

• United Kingdom
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Head of content

  • Mar 2022 - Present

  Overall responsibility for presenting music in the ROXi smart TV app. In charge of developing the ROXi content strategy and for producing unique branded content at every customer touchpoint across all social and digital channels. Overall responsibility for presenting music in the ROXi smart TV app. In charge of developing the ROXi content strategy and for producing unique branded content at every customer touchpoint across all social and digital channels.



Nemorin Creative Film & Video Ltd

• United Kingdom
• Media Production

• Director of content and COO

  • Jul 2018 - Mar 2022

  Nemorin Film & Video is a full service video production agency, now part of the Argonon group. nemorin is the UK’s branded video experts and on a mission to create content which is loved by audiences across the globe. Clients span agencies, publishers and brands. My primary responsibility was to create memorable video content that audiences will want to share and that achieves the agency's commercial partners' objectives. I oversaw all content created by the studio from both a narrative and strategic point of view, ensuring the team took an editorial approach to branded video campaigns. I was tasked with injecting fresh ideas into pitches as well as the final films, ensuring the end product pushed creative boundaries. Once a project was sold, I supervised the film’s story arc all the way through to completion and also advised clients on distribution or partnership options for maximum audience exposure. I worked closely with the founder to help deliver key commercial objectives for the business and ran the team on a day-to-day business. Show less



Freelance editor/writer

• Book and Periodical Publishing
• 700 & Above Employee

• Freelance journalist, coach, copywriter, editor, subeditor and branded content specialist

  • Jul 2017 - Jun 2019

  Clients included: • Archant (digital journalism coach) • Xerox (script-writing for corporate videos) • Culford School (sub-editing magazines/prospectuses) • NBC (idea generation and script-writing for YouTube films) Clients included: • Archant (digital journalism coach) • Xerox (script-writing for corporate videos) • Culford School (sub-editing magazines/prospectuses) • NBC (idea generation and script-writing for YouTube films)



Cedar Communications

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Acting strategy director, Tesco (maternity cover)

  • Jan 2018 - Sep 2018

  Cedar is a full-service content marketing agency, with a 173-strong team of editors, designers, strategists and media sales experts based in London, Hong Kong and Cape Town. It is part of the BBDO/Omnicom Group. Clients include British Airways, Nikon, P&O and Tesco. I was responsible for: • The overall content strategy on the Tesco account. • Overseeing channel planning at a macro level on large-scale projects across print, digital and social. • Overseeing strategy for channel development, including the Tesco Real Food website, YouTube and social channels. • Providing thought leadership across the account, challenging members of the team to provide innovative solutions to key business issues. • Delivering thought leadership thinking and presentations to the client. • Management and support of strategy and insights team. • Working with the insights and research director to ensure all strategic responses are rooted in data and are measurable; providing new strategic processes and frameworks. • Representing Cedar at senior level inter-agency meetings. Show less



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Interim lead creative strategist

  • Mar 2017 - Jun 2017

  I fulfilled a four-month contract at Condé Nast, working as the lead creative strategist in the branded content team. I was responsible for coming up with innovative, digital-first commercial content ideas across the Condé Nast portfolio, including Vogue, GQ, Wired and Glamour. I participated in brainstorms, helped create decks, and attended pitch meetings with agencies and clients. Social was a key element of our proposals (especially Facebook, Instagram and YouTube). Video was also a major focus: Condé Nast was named Best Video Publisher for Brands at the 2017 Digiday Awards. Show less



Guardian News & Media

• Head of studio, Guardian Labs

  • Mar 2008 - Feb 2017

  Guardian Labs is the Guardian's in-house branded content department. As head of studio, I led the creative team that works with brands and their agencies to create innovative cross-platform content. The team comprised editors, designers, producers, picture editors and production staff, and worked with project and account managers to create content that was designed to meet brands' marketing objectives while complementing the Guardian editorial offering. This senior management position meant I networked at the highest level within the organisation, liaising with editorial, digital development and marketing, along with external stakeholders, to ensure campaigns hit their KPIs and delivered ROI. Brilliant ideas and compelling storytelling were at the heart of everything we did. The studio was the most engaged commercial team in the Guardian, according to the most recent staff survey. Key responsibilities/achievements: • Coming up with award-winning, innovative, digital-first ideas • Inspiring the studio to create content that engages business and consumer audiences in print, online, on mobile, on tablet • Co-ordinating in-house resources to create ad hoc project teams • Ensuring processes are followed but flexible enough to adapt to change • Responsible for ensuring projects were profitable • Responsible for recruitment and talent development • Ensuring Guardian branded content can be discovered on all platforms, including social As a former head of the content team and prior to that digital editor, my other key attributes include: • Experienced writer, subeditor, commissioning editor and editor • Expert in sourcing and managing freelance contributors and production partners (digital design agencies, audio/video production companies) • Blog moderation • Social media and blogger outreach • In-depth knowledge of the Guardian’s content management systems • Ensuring content will index well on search engines Show less



Clarke Mulder Purdie

• Public Relations and Communications Services

• Senior consultant

  • May 2007 - Mar 2008

  I led the new media practice at PR agency CMP (since acquired by Kwittken), advising clients on how best to integrate what has become known as web 2.0 into their more 'traditional' communications strategies. I also contributed to many of the agency's other functions, such as new business pitches and media relations. I led the new media practice at PR agency CMP (since acquired by Kwittken), advising clients on how best to integrate what has become known as web 2.0 into their more 'traditional' communications strategies. I also contributed to many of the agency's other functions, such as new business pitches and media relations.



Emap Communications

• United States
• Hospitals and Health Care

• Editor, brad intelligence

  • May 2003 - May 2007

  Editing brad intelligence, an information resource for media professionals. The role involved writing, researching and commissioning news and features about UK commercial media and helping build an online media planning tool. I also edited various paper-based supplements. Editing brad intelligence, an information resource for media professionals. The role involved writing, researching and commissioning news and features about UK commercial media and helping build an online media planning tool. I also edited various paper-based supplements.



CNET Networks

• United States
• IT Services and IT Consulting

• Editor, silicon.com

  • Sep 1997 - May 2003

  Editor of this leading IT and business news website (later sold to CBS Interactive, who folded it into TechRepublic). silicon.com was the first business-focused website in Europe to incorporate text and video content. It was aimed primarily at business and IT decision makers. Key responsibilities/achievements: • Managing the flow of news (text and video) across the site • Helping manage a busy content team of 27 and running news meetings • Writing/editing/sub-editing text-based news • Producing/directing/presenting video packages • Producing/editing email newsletters to act as a marketing tool and to drive traffic online • Being a public face for the company, acting as a spokesman for print and broadcast media • Awards won: New Media Age Awards (Best of Web); BT Ecommerce Awards (Innovation); Electronic Publishing Magazine Awards (Innovative Use of Technology) • silicon.com had 2.4m impressions and over 268,000 members within one year of launch Show less

• Reporter, Media Week

  • Mar 1997 - Sep 1997

  Covered the national newspaper and new media beats, as well as the key trends affecting UK media agencies Covered the national newspaper and new media beats, as well as the key trends affecting UK media agencies



Dennis Publishing

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Features editor, Business & Technology Magazine

  • Jun 1994 - Mar 1997

  Wrote and commissioned features on this (now defunct) monthly title, originally owned by Cromwell Media (and later by Reed) Wrote and commissioned features on this (now defunct) monthly title, originally owned by Cromwell Media (and later by Reed)



J&T Systems

• United Kingdom
• Business Consulting and Services

• Editor, Kavort

  • Jun 1993 - Jun 1994

  Founding editor of this arts review and listings magazine for young people living in and around Southampton Founding editor of this arts review and listings magazine for young people living in and around Southampton