Experience

Affectiva

• United States
• Embedded Software Products
• 1 - 100 Employee

• Global Managing Director, Media analytics

  • Aug 2019 - Present

  Leads Affectiva’s Media Analytics business unit, which is focused on the application of Emotion AI technology to content, media testing, and customer experiences. Responsible for the strategic direction of the Media Analytics division, and helping businesses to forge stronger connections with their customers, consumers and society through the wider use of Affectiva's emotion-sensing technology. Leads Affectiva’s Media Analytics business unit, which is focused on the application of Emotion AI technology to content, media testing, and customer experiences. Responsible for the strategic direction of the Media Analytics division, and helping businesses to forge stronger connections with their customers, consumers and society through the wider use of Affectiva's emotion-sensing technology.



Kantar

• Armenia
• Hospitality
• 1 - 100 Employee

• Managing Director, Offer & Innovation

  • Jan 2018 - Jul 2019

  Maximising the impact of, and return on Kantar's work with clients by: a) Ensuring the business uses the most advanced and effective research technologies in delivery to clients; b) Developing new learning about marketing effectiveness and merchandising that to the industry; c) Acting as a spokesperson for Kantar on marketing effectiveness; d) Running support teams accountable for training and support of new research technologies, and e) Consulting with senior marketer clients to maximise the… Show more Maximising the impact of, and return on Kantar's work with clients by: a) Ensuring the business uses the most advanced and effective research technologies in delivery to clients; b) Developing new learning about marketing effectiveness and merchandising that to the industry; c) Acting as a spokesperson for Kantar on marketing effectiveness; d) Running support teams accountable for training and support of new research technologies, and e) Consulting with senior marketer clients to maximise the effectiveness of their campaigns and strategies. Show less Maximising the impact of, and return on Kantar's work with clients by: a) Ensuring the business uses the most advanced and effective research technologies in delivery to clients; b) Developing new learning about marketing effectiveness and merchandising that to the industry; c) Acting as a spokesperson for Kantar on marketing effectiveness; d) Running support teams accountable for training and support of new research technologies, and e) Consulting with senior marketer clients to maximise the… Show more Maximising the impact of, and return on Kantar's work with clients by: a) Ensuring the business uses the most advanced and effective research technologies in delivery to clients; b) Developing new learning about marketing effectiveness and merchandising that to the industry; c) Acting as a spokesperson for Kantar on marketing effectiveness; d) Running support teams accountable for training and support of new research technologies, and e) Consulting with senior marketer clients to maximise the effectiveness of their campaigns and strategies. Show less



Millward Brown

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Executive Vice-President, Head of Global Research Solutions

  • Apr 2014 - Dec 2017

  I lead Millward Brown’s Global Research Solutions division. This group is responsible for the development of Millward Brown’s core research protocols in ad and brand research, and generating learning from those tools about effective marketing. The team covers diverse areas of research innovation, including methodology development, analytical innovations, global databases, and the Consumer Neuroscience Practice, which I founded in 2010. Our current focus is on approaches which integrate… Show more I lead Millward Brown’s Global Research Solutions division. This group is responsible for the development of Millward Brown’s core research protocols in ad and brand research, and generating learning from those tools about effective marketing. The team covers diverse areas of research innovation, including methodology development, analytical innovations, global databases, and the Consumer Neuroscience Practice, which I founded in 2010. Our current focus is on approaches which integrate turn-key, survey-based data, passive digital behavioural data, and cognitive science-based approaches, to deliver the most effective advice for marketers cost-effectively and at speed. Recent new solutions developed include Digital Behaviour Analytics - a unique treatment of social media and online search data to understand brand strength and ad effectiveness, and a suite of automated campaign development tools (LinkNow), to deliver low cost, validated campaign evaluation.

• Executive Vice-President, Consumer Neuroscience Practice

  • Jan 2010 - Mar 2014

  I set up and run Millward Brown's Global Consumer Neuroscience Practice. The Practice exists to support the use of methods based on neuroscience and psychology in client research projects. Integrating these approaches with conventional tools allows us to get past people's stated attitudes to their unspoken reactions to products, brands and ads.

• Executive Vice President, Global Solutions

  • Jan 2000 - Dec 2009

  I ran Millward Brown's Global Innovations team, focusing on the development and implementation of new research tools across the company's global network of offices.