Experience

TheNairobiREPORT

• Kenya
• Online Media
• 1 - 100 Employee

• Founder

  • Jan 2018 - Present

  - Founded TheNairobiReport.com An online news and content aggregating platform, for youth culture. - Formulated the company's vision, goals, and objectives; hired and trained new employees. - Participated in all aspects of business development from market research and finance to operations and marketing ensuring the brand's vision was followed. - Built and maintained professional relationships with potential investors and partners. - Grew the company from an idea to a thought leader in the entertainment sector within 2 years. - Created social media identity, website, and a content strategy to promote thought leadership in the entertainment field. - Responsible for product road map regarding new concepts for future enhancements and features. - Conducted market research and created an in-depth competitive analysis. Show less



Dafabet

• Entertainment
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2016 - Jul 2018

  - Developed and implemented digital marketing and SEO strategies including keyword research, link building, content marketing, PPC advertising, and social media marketing campaigns. - Collaborated with sales and marketing teams to create unique, revenue-generating advertising. - Maintained all research documents for the department, including online, mobile, and Web analytics. - Spearheaded online marketing initiatives to deliver targeted KPI's through paid advertising, search optimization, content marketing, influencer outreach, and affiliate marketing. - Conceptualized viral campaigns for social media platforms. - Optimized display and banner ad campaigns through A/B and multivariate testing, landing page optimization, and other defined KPI's. - Managed social media and online presence through Facebook, Twitter, LinkedIn, Instagram, and YouTube. - Created programmatic campaigns through Google and various Ad tech solutions. - Analyzed large data sets to do trend analysis for actionable insights to improve campaign performance. - Closely collaborated with the creative team to develop digital best practices to drive deeper engagement and higher response. - Wrote targeted weekly, biweekly and monthly reports analyzing site performance and creative performance to determine overall campaign effectiveness and optimizations. Show less



SportPesa

• United Kingdom
• Spectator Sports
• 100 - 200 Employee

• Digital Strategist

  • Jun 2014 - Aug 2016

  - Wrote edited and published content on the brand's main social media platforms. - Maintained brands innovations and kept abreast of the latest social media trends. - Monitored brand-related mentions on all platforms and engaged with customer responses. - Assisted the marketing manager with developing and implementing social media marketing strategies. - Tracked competitors' content and social presence and responded appropriately when required. - Increased audience engagement on all the brand's social media platforms by finding and curating relevant online content. - Developed marketing content such as blogs, promotional materials, and advertisements for social media. - Created SEM/PPC campaigns using various tactics through Google Ads, and other CPC platforms. - Managed influencers and content partners. Researched and formalized company case studies. - Managed and maintained Social Media accounts. - Created d reports to monitor and track social media traffic and engagement. - Assisted with internal and external marketing of services. Show less