Graeme Renwick (ACIM)
Marketing Manager at The University of Edinburgh Conferences & Events- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French -
Topline Score
Bio
Paul Francis
I have worked with Graeme across a number of marketing campaigns at Tesco Bank. He has demonstrated a breadth of experience by being able to land successful trade driving and awareness initiatives (both for online, in-store and ATL). His can do attitude and ability to work as part of any team has been extremely refreshing. Graeme has been an invaluable contributor to the trade success we have seen over the last year.
Neil Clews BEng (Hons)
Graeme has proved himself as an invaluable member of the team over the last few years at Reaqua Systems. He has come into a fast moving and challenging environment and very quickly developed the skills required to support the business and brand visibility in the marketplace. His work in website development and social media creation has created important traction. His tireless research into the construction industry and market sectors, a deep understanding of the various sales triggers and route to market opportunities have all contributed tremendously to our sales and marketing effort. Integral to our brand visibility was our presence at various industry shows (Ecobuild, The Water Event), permanent exhibition spaces (BRE, The Building Centre) and seminars. Graeme was tasked with project managing our involvement in these events and he did this with a creative approach and the utmost attention to detail. An effective worker, Graeme is well organised and approaches each task with the appropriate level of thoughtfulness and enthusiasm. Graeme is both worthy of praise for his achievements and would make a valuable addition to anyone's business in the future.
Paul Francis
I have worked with Graeme across a number of marketing campaigns at Tesco Bank. He has demonstrated a breadth of experience by being able to land successful trade driving and awareness initiatives (both for online, in-store and ATL). His can do attitude and ability to work as part of any team has been extremely refreshing. Graeme has been an invaluable contributor to the trade success we have seen over the last year.
Neil Clews BEng (Hons)
Graeme has proved himself as an invaluable member of the team over the last few years at Reaqua Systems. He has come into a fast moving and challenging environment and very quickly developed the skills required to support the business and brand visibility in the marketplace. His work in website development and social media creation has created important traction. His tireless research into the construction industry and market sectors, a deep understanding of the various sales triggers and route to market opportunities have all contributed tremendously to our sales and marketing effort. Integral to our brand visibility was our presence at various industry shows (Ecobuild, The Water Event), permanent exhibition spaces (BRE, The Building Centre) and seminars. Graeme was tasked with project managing our involvement in these events and he did this with a creative approach and the utmost attention to detail. An effective worker, Graeme is well organised and approaches each task with the appropriate level of thoughtfulness and enthusiasm. Graeme is both worthy of praise for his achievements and would make a valuable addition to anyone's business in the future.
Paul Francis
I have worked with Graeme across a number of marketing campaigns at Tesco Bank. He has demonstrated a breadth of experience by being able to land successful trade driving and awareness initiatives (both for online, in-store and ATL). His can do attitude and ability to work as part of any team has been extremely refreshing. Graeme has been an invaluable contributor to the trade success we have seen over the last year.
Neil Clews BEng (Hons)
Graeme has proved himself as an invaluable member of the team over the last few years at Reaqua Systems. He has come into a fast moving and challenging environment and very quickly developed the skills required to support the business and brand visibility in the marketplace. His work in website development and social media creation has created important traction. His tireless research into the construction industry and market sectors, a deep understanding of the various sales triggers and route to market opportunities have all contributed tremendously to our sales and marketing effort. Integral to our brand visibility was our presence at various industry shows (Ecobuild, The Water Event), permanent exhibition spaces (BRE, The Building Centre) and seminars. Graeme was tasked with project managing our involvement in these events and he did this with a creative approach and the utmost attention to detail. An effective worker, Graeme is well organised and approaches each task with the appropriate level of thoughtfulness and enthusiasm. Graeme is both worthy of praise for his achievements and would make a valuable addition to anyone's business in the future.
Paul Francis
I have worked with Graeme across a number of marketing campaigns at Tesco Bank. He has demonstrated a breadth of experience by being able to land successful trade driving and awareness initiatives (both for online, in-store and ATL). His can do attitude and ability to work as part of any team has been extremely refreshing. Graeme has been an invaluable contributor to the trade success we have seen over the last year.
Neil Clews BEng (Hons)
Graeme has proved himself as an invaluable member of the team over the last few years at Reaqua Systems. He has come into a fast moving and challenging environment and very quickly developed the skills required to support the business and brand visibility in the marketplace. His work in website development and social media creation has created important traction. His tireless research into the construction industry and market sectors, a deep understanding of the various sales triggers and route to market opportunities have all contributed tremendously to our sales and marketing effort. Integral to our brand visibility was our presence at various industry shows (Ecobuild, The Water Event), permanent exhibition spaces (BRE, The Building Centre) and seminars. Graeme was tasked with project managing our involvement in these events and he did this with a creative approach and the utmost attention to detail. An effective worker, Graeme is well organised and approaches each task with the appropriate level of thoughtfulness and enthusiasm. Graeme is both worthy of praise for his achievements and would make a valuable addition to anyone's business in the future.
Credentials
-
Diploma in Professional Marketing
CIM | The Chartered Institute of MarketingJul, 2022- Oct, 2024 -
Resource Management
CIM | The Chartered Institute of MarketingJul, 2022- Oct, 2024 -
Innovation in Marketing
CIM | The Chartered Institute of MarketingMar, 2022- Oct, 2024 -
Marketing and Digital Strategy
CIM | The Chartered Institute of MarketingSep, 2021- Oct, 2024 -
CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingApr, 2021- Oct, 2024
Experience
-
The University of Edinburgh Conferences & Events
-
United Kingdom
-
Hospitality
-
1 - 100 Employee
-
Marketing Manager
-
Jan 2019 - Present
Responsibilities · Plan and execute marketing campaigns and suggest marketing solutions for a range of different departments including hotels, conferences and events, student accommodation, campus catering and nurseries. Each project is monitored and managed using Trello · Blog and content creation targeting specific target markets with an eye on keyword usage in order to improve website SEO · Design and manage email marketing campaigns to a range of customers including internal staff, corporate clients and the leisure market using DotDigital · Social media management across all channels with a focus on the hotel market including content creation using Adobe Spark · Setting up recruitment campaigns using social media, radio and internal communication channels, liaising with hiring managers and reporting on progress · Managed the creation and filming of a number of informational videos aimed at students, including storyboarding and directing · Reporting on performance of all marketing activity is vital in this role in order to justify spend and highlight areas of improvement Achievements · Had a leading role in large rebrand of the company including the management of all signage and collateral and any other customer-facing elements. This multi-million pound rebrand has shown the worth of the marketing team, and my part in it, to the wider University of Edinburgh community · Helped hundreds of students during Covid-19 by helping out the student allocations team, outwith my work remit, by answering emails and helping to manage meal deliveries to those self-isolating · By focusing on keywords I was able to write and publish blogs that helped the Edinburgh First hotel website pages track within the top four organic listings on Google Show less
-
-
-
Edinburgh Leisure
-
United Kingdom
-
Wellness and Fitness Services
-
200 - 300 Employee
-
Marketing Officer
-
Aug 2016 - Dec 2018
Responsibilities · Produce multi-channel marketing campaigns for key periods of the year. Channels worked on include print, radio, social media, email, door drop and in app messaging with an eye on producing return on investment · Manage the daily marketing activity over a number of different venues across the city working closely with venue managers and other stakeholders. Marketing lead for the EICA, largest climbing arena in Europe. · Detailed reporting of past campaign performance with focus on what to improve on moving forward Achievements · Managed the second most successful January campaign (largest yearly sales campaign) Edinburgh Leisure has ever run. Responsibilities for this campaign included briefing the media and design agencies, managing budgets, overseeing the creative, setting up the campaign emails and reporting on the overall performance of the campaign. · Consistently exceed membership sales targets for each campaign I run (reviewing previous campaigns and tweaking to improve for next campaign). Show less
-
-
-
Tesco Bank
-
United Kingdom
-
Banking
-
700 & Above Employee
-
Marketing Campaign Manager - Money Services
-
Apr 2015 - Aug 2016
Responsibilities · Produce multi-channel marketing campaigns for Gift Cards and Travel Money including in-store POS, emails, website creative, social media and press. Also gained experience developing marketing collateral around the Tesco Bank app, in app messaging, SMS and web page collateral. Clear and concise briefs are critical to the success of each campaign. · Work hand in hand with external creative and media agencies, as well as key business stakeholders to ensure campaigns are running to deadlines and meet set objectives. · Review effectiveness of each campaign and take learnings forward to drive continuous improvement. · Central contact for my products which commands strong relationship management with commercial teams, agencies, 3rd parties, brand and digital specialists. · Ensure all regulatory risk requirements are set. Achievements · Successfully launched Tesco Bank “lead event” summer 2016 campaign for Travel Money, UK wide covering store collateral, direct mail, Facebook and testing new till receipt triggering methods · Successfully launched UK and ROI wide Father’s Day gift card campaign. Yielded significant YoY increase in sales · Delivered the very first in-app messaging campaign for Tesco Bank app over Christmas 2015 promoting app features. One feature saw a fivefold increase in unique visitors on the back of a message Show less
-
-
-
National Trust for Scotland
-
United Kingdom
-
Non-profit Organization Management
-
300 - 400 Employee
-
Digital Project and Governance Volunteer
-
Feb 2015 - Apr 2015
Worked in the Digital team. I project managed the build of the Digital department's Intranet page, using Sharepoint software. The page provided governance and guidance on all elements of the department, providing a focal point for all digital documentation, including project management, social media guidance and event planning. I collated all documentation and proof read to ensure instructions were clear and precise. Took part in a number of other activities including: Writing copy for E-newsletters and events, taking part in app testing, website testing for new and mobile optimised sites. Show less
-
-
-
Reaqua Systems Ltd
-
United Kingdom
-
Renewables & Environment
-
Marketing Executive
-
Dec 2012 - Dec 2014
Reaqua Systems manufacture greywater systems that redistribute bath and shower water, filter then disinfect it for reuse in flushing toilets. This was an exciting and challenging role as this innovation was the first of its kind in the UK. As it was a small company I was not part of a larger marketing department but instead worked alongside the sales team and the CEO. I was responsible for: • Managing all event activity for the company. Identified suitable events, dressed stands and prepared all marketing collateral and graphics. Also managed staffing and all logistics. • Heavily involved in the launch of the website. Worked alongside web designers on the look and feel of the site in addition to writing the copy to be used. Managed and updated the site on a regular basis after launch. • Updated company brochure (including a rewrite of the copy). Worked with a graphic designer to change the brochure style from what was used pre product launch into something I thought was more customer friendly. • Case studies. Wrote the copy and used Adobe Illustrator to design the documents. • Social Media. It was my responsibility to manage all Twitter and LinkedIn activity. • Video. Designed an animation showing how the greywater systems work for use at trade shows. • Lead generation. Used various construction databases to cold call and introduce the new product and warm leads up before passing to the sales team. • Customer segmentation. The product was aimed at a wide range of business sectors (self-builders, housing developers, leisure centres, offices) and each have different needs to fill, it was highly important to get the messaging right for each target market. The investors pulled funding and the company closed therefore I was made redundant. Show less
-
-
-
Bank of Scotland
-
United Kingdom
-
Banking
-
700 & Above Employee
-
Customer Adviser
-
Feb 2010 - Jan 2013
Selling products to customers as well as processing cheques and dispensing cash. Matching a range of products to specific customer needs, with targets to hit for appointments booked and converted sales from leads passed to other colleagues. The Lloyds takeover has meant a change in all computer systems across all areas of the bank, resulting in disruption and customer complaints which I feel I have dealt with exceptionally well. A brand new set of computer systems have had to be learned and mastered while on the job, despite this I have achieved all targets set. Have been on inquiries desk, fielding general inquiries and more complex problems customers may have with their accounts. This role includes registering power of attorneys on accounts, fraud investigations and talk through our range of bank accounts in detail with customers. Branch buddy for Financial and Mortgage advisers. This includes filtering communications from them to branch staff and making sure their diaries are filled whenever the are in branch. Keep management support diary up to date, a weekly list of tasks which must be completed in order for the branch to pass risk tests. Tasks are delegated to various members of staff and must be carried out to a specific standard. Show less
-
-
-
Capital Group UK
-
Book and Periodical Publishing
-
Marketing Executive
-
Jun 2009 - Dec 2009
A six month contract to push a new publication aimed at the oil and gas market through selling advertising space Business to business sales Prospecting possible clients within specific market sectors using own initiative Presenting sales pitches over the phone to company directors which demanded exceptional and confident communication skills A six month contract to push a new publication aimed at the oil and gas market through selling advertising space Business to business sales Prospecting possible clients within specific market sectors using own initiative Presenting sales pitches over the phone to company directors which demanded exceptional and confident communication skills
-
-
-
Data Thistle
-
United Kingdom
-
Events Services
-
1 - 100 Employee
-
Marketing Intern
-
Feb 2007 - Sep 2007
Working as part of the Marketing Team Carried out my own market research to assist digital team in maximising search engine optimisation Helped organise a very successful launch night for the yearly Food and Drink guide Gained new stockists for the magazine Helped in the sales department, selling advertising space within the magazine Working as part of the Marketing Team Carried out my own market research to assist digital team in maximising search engine optimisation Helped organise a very successful launch night for the yearly Food and Drink guide Gained new stockists for the magazine Helped in the sales department, selling advertising space within the magazine
-
-
Education
-
2021 - 2022
CIM | The Chartered Institute of Marketing
Diploma in Professional Marketing, Marketing/Marketing Management, General -
2014 - 2014
Squared Online
Certificate in Digital Marketing, Digital Marketing -
2004 - 2008
Napier University
2;1 BA (Hons), Marketing Management -
1998 - 2004
Ellon Academy
Community
