Graeme Kuchmar
Marketing Manager at The Sebel Melbourne Ringwood- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Implementing Digital Marketing Campaigns
RMIT UniversityMay, 2023- Nov, 2024 -
Digital Marketing Strategy
RMIT UniversityMar, 2023- Nov, 2024
Experience
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The Sebel Melbourne Ringwood
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Australia
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Hospitality
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1 - 100 Employee
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Marketing Manager
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Mar 2023 - Present
As the Marketing Manager at Sebel Melbourne Ringwood and the Motley Hotel Richmond, I am responsible for driving revenue growth through strategic marketing initiatives and campaigns for the hotel and on-site restaurants, Orchard Bar and Grill and Ms Parker. I work closely with the hotel's sales and operations teams to ensure that marketing efforts are aligned with business goals and objectives. This includes developing and implementing advertising and promotional campaigns, managing the hotel's social media presence, and coordinating events and partnerships. Show less
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Fit by Cat
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Melbourne, Australia
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Fit by Cat - Marketing
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Jan 2011 - Present
Ongoing | My wife Cat is a gifted personal trainer and qualified nutritionist, recently announced AUSActive's Victorian Personal Trainer of the Year - What an accomplishment! To support her outstanding work helping clients change the way they manage food and exercise in their lives, and become healthier and happier versions of themselves, hubby designed for her a logo, website, business cards, branded merchandise and more. It's early days yet, so it's an organic marketing approach for now. Ongoing | My wife Cat is a gifted personal trainer and qualified nutritionist, recently announced AUSActive's Victorian Personal Trainer of the Year - What an accomplishment! To support her outstanding work helping clients change the way they manage food and exercise in their lives, and become healthier and happier versions of themselves, hubby designed for her a logo, website, business cards, branded merchandise and more. It's early days yet, so it's an organic marketing approach for now.
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Balgownie Estate Yarra Valley
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Australia
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Hospitality
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1 - 100 Employee
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Digital Marketing Manager
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Nov 2021 - Mar 2023
As Digital Marketing Manager of Balgownie Estate, I specialised in copywriting, website content management, CRM's, boutique winery ecommerce, wine clubs and member benefit schemes, social media, email marketing, analytics and reporting. I liaised daily with public relations, design and photography and social media consultants, and other key stakeholders in the business.
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Wine Sales Manager
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Mar 2021 - Jul 2022
2021-2022 | Ambassador of Balgownie Estate wine sales (DTC) and the wine customer journey online. CRM, website, ecommerce, wine club, quarterly email marketing and adhoc flash-sale campaigns, member acquisition, account management and technical support, processing, packing and shipping online and club orders, freight and logistics, warehousing and more. I earned the new wine club concept finalist recognition for innovation at TAA(Vic) Awards in 2021. I supported set up and day-to-day operation of a pop-up Eatery and Cellar Door while we rebuilt a brand new facility. For a long while I simultaneously managed wine sales and a digital marketing role, and in July 2022, I was able to pass the wine business over to a new recruit so I could focus entirely on marketing. Show less
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Business Development Digital Communications
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Jun 2020 - Mar 2021
Following both Covid-19 business interruptions and a tragic restaurant fire at Balgownie, my efforts were channelled into business development and I began work on digital projects including a new wine website, ecommerce platform and wine club (shop.balgownie.com), while simultaneously writing, collating and later, managing content for balgownie.com.
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Event Sales Executive
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Jul 2019 - Jun 2020
Converting sales leads into timeless wedding contracts and memorable personalised dining events. I nurtured tight working relationships with event coordinators, suppliers, partners and other key stakeholders. I covered every aspect of weddings and events like it was my own business. From brochures, to analytics and reporting, contracts and booking forms. I thrived hosting private wedding tours (and open days) at Balgownie Yarra Valley and sharing with my clients the joy of booking their milestones with us. I closed around 300K in sales before Covid-19 interrupted business. Show less
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Maroondah City Council
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Australia
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Government Administration
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200 - 300 Employee
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Health and Fitness Coordinator (Aquahub), Personal Trainer, Group Fitness Instructor
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Nov 2016 - Jun 2019
At Aquahub, I led an innovative gym equipment and studio refurbishment, and helped implement a new customer experience program offering new and improved health assessments, gym programs and nutrition consultations. I introduced technology including virtual fitness and the myzone physical activity system. I empowered personal trainers to grow their PT businesses, diversify their skillsets, improve their income and job satisfaction. Together with my team, we exceeded business targets including attendances, income and customer engagement. While at Maroondah Leisure, I began exploring interests in marketing and regularly collaborated with the Leisure Marketing team. I created and hosted a wide variety of promotional video content for our website and social media. Show less
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YMCA Victoria
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Australia
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Non-profit Organizations
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700 & Above Employee
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Health and Fitness Coordinator, Personal Trainer, Group Fitness Instructor
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Jan 2011 - Nov 2016
At the Y, I led one of the largest group fitness, health club and personal training teams of my fitness career. I was hands-on recruiting, training, and mentoring fitness professionals, while working rostered gym instructor and duty manager shifts, motivating my own portfolio of personal training clients, and teaching an array of Les Mills and small group training classes. While at the Y, I was in my element marketing monthly class specials and collaborating with Nillumbik Council on health promotion initiatives. My most successful community projects included a live stadium masterclass experience (over 300 participants on Good Friday 2012) and a Spring Shape Up campaign in 2015. We presented smart training and healthy eating to members resulting in record motivation, gym consultations and PT sales. Show less
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Ace Radio
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Radio Work Placement, Announcer, Copywriter, Promotions
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Feb 2011 - Feb 2011
After refreshing my broadcasting skillset with an Intro to Radio Certificate accredited by Australian Film Television and Radio School, I road tripped to Warrnambool for a week-long work placement mentored by radio legend Jon Vertigan at ACE Radio's Coast FM/3YB. I filled shifts on air, wrote creative for local businesses and headed into town with the promotions team for an epic BBQ breakfast, fun run, and outside broadcast for the region's annual Wunta Fiesta. After refreshing my broadcasting skillset with an Intro to Radio Certificate accredited by Australian Film Television and Radio School, I road tripped to Warrnambool for a week-long work placement mentored by radio legend Jon Vertigan at ACE Radio's Coast FM/3YB. I filled shifts on air, wrote creative for local businesses and headed into town with the promotions team for an epic BBQ breakfast, fun run, and outside broadcast for the region's annual Wunta Fiesta.
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Victoria Police
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Australia
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Law Enforcement
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700 & Above Employee
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Police Officer
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Sep 2009 - Sep 2010
A personal and professional challenge. I successfully graduated Police Academy and worked as a general duties police constable at Mill Park, Epping, Preston, Brunswick, CBD. I engaged with all walks of life. I particularly enjoyed working with highway patrol, drug and alcohol, and family violence units. A personal and professional challenge. I successfully graduated Police Academy and worked as a general duties police constable at Mill Park, Epping, Preston, Brunswick, CBD. I engaged with all walks of life. I particularly enjoyed working with highway patrol, drug and alcohol, and family violence units.
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Fitness First Australia
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Australia
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Wellness and Fitness Services
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700 & Above Employee
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Group Fitness Manager, Group Fitness Instructor
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Jan 2006 - Jan 2009
I looked after an elite team of group fitness instructors and studio operations at Victoria Gardens. Daily duties included timetabling, instructor assessments and managing customer feedback. I also presented Les Mills class formats including BODYPUMP, BODYCOMBAT and RPM at various metro club locations. Part of this professional experience was a temporary position managing national group fitness administration in Sydney, where I was also able to teach my beloved Les Mills classes at some of Australia's highest performing clubs. While a GFM, I was recognised for consistent and high performance, being a team player and embracing company values. Show less
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Fitness HQ Urban Workshop
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Melbourne, Australia
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Health and Fitness Professional
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Jan 2006 - Dec 2008
I ran my own contractor personal training business based in a boutique Melbourne CBD health club (which ended up part of the Genesis Fitness chain). I designed and implemented Fitness HQ’s first corporate Bootcamp experience in the Carlton Gardens and won a member referral competition, more than doubling the efforts of 10 other trainers in the facility. The health club serviced predominantly the interconnecting Victorian Government Department of Health, and Telstra Business complexes. I ran my own contractor personal training business based in a boutique Melbourne CBD health club (which ended up part of the Genesis Fitness chain). I designed and implemented Fitness HQ’s first corporate Bootcamp experience in the Carlton Gardens and won a member referral competition, more than doubling the efforts of 10 other trainers in the facility. The health club serviced predominantly the interconnecting Victorian Government Department of Health, and Telstra Business complexes.
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ARN (formerly Grant Broadcasters)
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Australia
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Advertising Services
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100 - 200 Employee
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Radio Announcer and Copywriter
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Dec 2005 - Dec 2006
I shared my time between FM and AM studios - hosting breakfast radio, panelling the simulcast John Laws program, prerecording hit music mornings and classic hits weekends. I wrote many radio ads, and promotional content for both stations. I wore many hats, especially when the Eyre Peninsula Bush fires devastated the region. Lives and properties were lost, and I had to assimilate into my new community fast. I found myself out in the community often, hosting live broadcasts from different locations around the peninsula and in my downtime, DJing at the local sports bar, exploring sand dunes, seafood and some of the most dazzling beaches down-under. Show less
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Equilibrium Health and Fitness
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Doncaster East, Victoria
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Health and Fitness Professional
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Apr 2003 - Oct 2005
I was on the team that opened the Equilibrium chain’s third boutique health club. My expertise was delivering systemised personal training and group fitness experiences – these have been the staples of my career ever since. I discovered a flare for sales training with Steve Jensen and Impact Training. I was on the team that opened the Equilibrium chain’s third boutique health club. My expertise was delivering systemised personal training and group fitness experiences – these have been the staples of my career ever since. I discovered a flare for sales training with Steve Jensen and Impact Training.
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HITZ FM Broadcasters
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St Kilda, Melbourne
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Radio Announcer and content producer
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Jan 1999 - Jul 2002
My radio career started as a volunteer at Melbourne’s HITZ FM – I flourished on air presenting afternoons, breakfast, happy hours and a comedy show (with Italian personality James Liotta). I wrote and produced all my own on-air content – sweepers, promos, themes, segments - everything. I pulled together partnerships with influential brands including Telstra, HOYTS and a chic Chapel Street clothing label. I interviewed influential RnB music stars and media personalities and co-hosted the stations historic final broadcast party in 2002. Show less
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Austereo MCM Entertainment
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Melbourne, Australia
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Radio Work Placement - Writing, Production and Syndication
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Jun 1997 - Jun 1997
Worth a mention, as this experience shaped my passion to work in media and other creative roles. While other students in high school were signing up for clerical duties with their working parents, I reached out to Austereo MCM and got my dream gig working with creative writers, with celebs and radio personalities, and learning from the nation’s leading producers of Take 40 Australia and Planet Rock. MCM’s General Manager wrote me a letter of appreciation for the value I brought to their team. Worth a mention, as this experience shaped my passion to work in media and other creative roles. While other students in high school were signing up for clerical duties with their working parents, I reached out to Austereo MCM and got my dream gig working with creative writers, with celebs and radio personalities, and learning from the nation’s leading producers of Take 40 Australia and Planet Rock. MCM’s General Manager wrote me a letter of appreciation for the value I brought to their team.
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Education
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2000 - 2003
Swinburne University of Technology
Bachelor’s Degree, Arts Media and Communications -
2023 - 2023
RMIT Online
Digital Marketing Strategy + Campaigns -
2018 - 2018
Digital Marketing Institute
Diploma, Digital Marketing -
2010 - 2010
Australian Film Television and Radio School
Introduction to Radio Certificate -
2017 - 2017
Maroondah Council
Managing for High Performance -
Beck Health and Nutrition
Certificate of Nutrition and Diet, Foods, Nutrition, and Related Services -
2003 - 2003
Australian Fitness Academy
Certificate III and IV in Fitness, Gym Instructor and Personal Trainer -
1994 - 1999
Montmorency Secondary College
High School, Enter Score: 90.6
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