Experience

Museum of Pop Culture (MoPOP)

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Sr. Manager, Brand + Creative Strategy

  • Dec 2018 - Present

  Determine a brand strategy for the Museum of Pop Culture and define how that brand experience translates at each stage of the customer's journey and through all marketing channels and touchpoints. Lead creative strategy by partnering with key stakeholders to capture the essence of museum exhibits and programs in creative briefs that catalyze a team of creatives, including designers, copywriters, web designers, and community artists to craft effective messaging, compelling content, and… Show more Determine a brand strategy for the Museum of Pop Culture and define how that brand experience translates at each stage of the customer's journey and through all marketing channels and touchpoints. Lead creative strategy by partnering with key stakeholders to capture the essence of museum exhibits and programs in creative briefs that catalyze a team of creatives, including designers, copywriters, web designers, and community artists to craft effective messaging, compelling content, and profitable campaigns. Show less Determine a brand strategy for the Museum of Pop Culture and define how that brand experience translates at each stage of the customer's journey and through all marketing channels and touchpoints. Lead creative strategy by partnering with key stakeholders to capture the essence of museum exhibits and programs in creative briefs that catalyze a team of creatives, including designers, copywriters, web designers, and community artists to craft effective messaging, compelling content, and… Show more Determine a brand strategy for the Museum of Pop Culture and define how that brand experience translates at each stage of the customer's journey and through all marketing channels and touchpoints. Lead creative strategy by partnering with key stakeholders to capture the essence of museum exhibits and programs in creative briefs that catalyze a team of creatives, including designers, copywriters, web designers, and community artists to craft effective messaging, compelling content, and profitable campaigns. Show less



BLACKBIRD.AI

• United States
• Software Development
• 1 - 100 Employee

• Creative Direction + Design

  • Jun 2021 - Present

  With the objective of generating business in a new market, worked with CEO and Strategy and Insights team to define positioning and craft key messaging, construct new wireframes, oversee illustration and animation used across website. Refocused brand elements to access a new audience by optimizing digital design elements including messaging framework, copy, and key website art. Convey complex ideas with simplicity to increase impact and conversions. With the objective of generating business in a new market, worked with CEO and Strategy and Insights team to define positioning and craft key messaging, construct new wireframes, oversee illustration and animation used across website. Refocused brand elements to access a new audience by optimizing digital design elements including messaging framework, copy, and key website art. Convey complex ideas with simplicity to increase impact and conversions.



Vermouth Beauty

• United States
• Cosmetics
• 1 - 100 Employee

• Creative Director

  • Mar 2021 - Present

  Identify brand positioning and create the elements that support it: voice, messaging, visual identity and package design. Lead creative strategy for a launch campaign that introduced Vermouth to the market, including campaign messaging, photography, and key art. Identify brand positioning and create the elements that support it: voice, messaging, visual identity and package design. Lead creative strategy for a launch campaign that introduced Vermouth to the market, including campaign messaging, photography, and key art.



GEN

• United States
• 1 - 100 Employee

• Brand Development + Design

  • Oct 2017 - Jan 2021

  Work with CEO to determine the brand positioning and messaging framework that established GEN as The Gold Standard for Intersectional Equity in the US Workplace. Conceptualized and designed the GEN visual identity and created compelling pitch decks that engage, inform, and inspire action based on a nuanced understanding of the various audiences and their relationship to the problem of equity in the workplace. Work with CEO to determine the brand positioning and messaging framework that established GEN as The Gold Standard for Intersectional Equity in the US Workplace. Conceptualized and designed the GEN visual identity and created compelling pitch decks that engage, inform, and inspire action based on a nuanced understanding of the various audiences and their relationship to the problem of equity in the workplace.



Gary Manuel Salon

• United States
• Consumer Services
• 1 - 100 Employee

• Brand & Marketing Manager

  • Mar 2016 - Dec 2018

  Rebrand signature salon, studio, and cosmetology institute. Develop concepts for traditional and guerrilla marketing campaigns and charitable fundraising campaigns. Copywrite and design of all print and digital marketing material. Art direction for photoshoots: develop storyboard, aquire location, manage team of photographer, hair stylists, makeup artists, wardrobe, and models. Produce marketing and tutorial videos for blog and social media. Rebrand signature salon, studio, and cosmetology institute. Develop concepts for traditional and guerrilla marketing campaigns and charitable fundraising campaigns. Copywrite and design of all print and digital marketing material. Art direction for photoshoots: develop storyboard, aquire location, manage team of photographer, hair stylists, makeup artists, wardrobe, and models. Produce marketing and tutorial videos for blog and social media.



Colossal Analytica

• United States
• IT Services and IT Consulting

• Communications & Brand

  • Sep 2017 - Jan 2018

  Head of Communications- Translate complex subject matter for a non-tech audience in the field of big data. Develop content and messaging throughout all channels, mediums, and technology for products, and services. Colossal Data Platform (CDP) is a program interface for building, maintaining, migrating, and analyzing big data at lightning speed. Deploy hundreds of environments instantly, scale up and down in seconds, and resume workloads at any time. Colossal empowers data scientists… Show more Head of Communications- Translate complex subject matter for a non-tech audience in the field of big data. Develop content and messaging throughout all channels, mediums, and technology for products, and services. Colossal Data Platform (CDP) is a program interface for building, maintaining, migrating, and analyzing big data at lightning speed. Deploy hundreds of environments instantly, scale up and down in seconds, and resume workloads at any time. Colossal empowers data scientists and their companies to advance big data initiatives with breakthrough agility. Show less Head of Communications- Translate complex subject matter for a non-tech audience in the field of big data. Develop content and messaging throughout all channels, mediums, and technology for products, and services. Colossal Data Platform (CDP) is a program interface for building, maintaining, migrating, and analyzing big data at lightning speed. Deploy hundreds of environments instantly, scale up and down in seconds, and resume workloads at any time. Colossal empowers data scientists… Show more Head of Communications- Translate complex subject matter for a non-tech audience in the field of big data. Develop content and messaging throughout all channels, mediums, and technology for products, and services. Colossal Data Platform (CDP) is a program interface for building, maintaining, migrating, and analyzing big data at lightning speed. Deploy hundreds of environments instantly, scale up and down in seconds, and resume workloads at any time. Colossal empowers data scientists and their companies to advance big data initiatives with breakthrough agility. Show less



Typified Documentary

• Seattle, Washington

• Writer & Director

  • Nov 2015 - Aug 2016

  Write documentary treatment. Write, direct, and edit trailer. Design all promotional material: logo, print & digital marketing. Write documentary treatment. Write, direct, and edit trailer. Design all promotional material: logo, print & digital marketing.