Experience

Miami University Digital Marketing Club

• Marketing Services
• 1 - 100 Employee

• Social Media Director

  • Dec 2022 - Present

  - Create and post relevant, engaging content promoting the club activities and recruitment - Increased content interactions by 2,280% within first 3 months - Work alongside the rest of the executive council to lead the club to success - Create and post relevant, engaging content promoting the club activities and recruitment - Increased content interactions by 2,280% within first 3 months - Work alongside the rest of the executive council to lead the club to success



Step Up Social

• United States
• Advertising Services
• 1 - 100 Employee

• Head of TikTok Marketing

  • Oct 2022 - Present

  - Produce videos for a variety of clients including Koolaburra by UGG, Miami University, Time Timer and more to grow following and views on TikTok and Instagram - Build content strategy reports and ideation documents to be shared with clients - Strategize and run ad campaigns for 5 clients using TikTok Ads Manager - Produce videos for a variety of clients including Koolaburra by UGG, Miami University, Time Timer and more to grow following and views on TikTok and Instagram - Build content strategy reports and ideation documents to be shared with clients - Strategize and run ad campaigns for 5 clients using TikTok Ads Manager



Zeta Tau Alpha Fraternity

• United States
• Higher Education
• 700 & Above Employee

• Vice President of Membership

  • Oct 2022 - Present

  - Coordinate and direct all recruitment events for over 1,000 potential new members- Collaborate with the Panhellenic Council and other VP chairmen to maintain positive campus exposure

• Vice President of Marketing

  • Oct 2021 - Oct 2022

  - Managed the day-to-day operations of three social media accounts while marketing our philanthropy & recruitment to the general public- Designed digital graphics for social media platforms and recruitment events- Oversaw 250 members digital social media presence and held them to the standards of our organization's values



Lands'​ End

• Madison, Wisconsin, United States

• Digital Marketing Intern

  • May 2023 - Aug 2023

  - Utilized Microsoft Excel to analyze weekly email campaign performances - Compiled & reviewed trigger email campaigns to create a concise binder - Conduct inventory checks to ensure featured campaign products are in stock - Utilized Microsoft Excel to analyze weekly email campaign performances - Compiled & reviewed trigger email campaigns to create a concise binder - Conduct inventory checks to ensure featured campaign products are in stock



Miami University Emerging Technology in Business + Design

• United States
• Higher Education
• 1 - 100 Employee

• Social Media Assistant

  • Mar 2023 - May 2023

  - Create and distribute engaging posts and graphics representing the department on LinkedIn- Track and analyze analytics to inform future content

• Office Assistant

  • Sep 2022 - Mar 2023

  - Greet & assist faculty, students, & visitors in the office- Compile & design documents for faculty use



Rock N Rags

• United States
• Retail
• 1 - 100 Employee

• Social Media Marketing Intern

  • Jun 2021 - Jun 2022

  - Created viral video & photo content on Instagram, TikTok, Pinterest, and YouTube amassing 5.2 million views across platforms - Utilized Shopify to drive social media content decisions for maximum sales - Assisted in creating email marketing campaigns using MailChimp - Promoted to lead intern & assisted in teaching a team of 5 summer interns - Created viral video & photo content on Instagram, TikTok, Pinterest, and YouTube amassing 5.2 million views across platforms - Utilized Shopify to drive social media content decisions for maximum sales - Assisted in creating email marketing campaigns using MailChimp - Promoted to lead intern & assisted in teaching a team of 5 summer interns