Experience

Propeller Industries

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Jul 2023 - Present

  New York, New York, United States Manage all paid advertising including strategy, segmentation, budgeting, reporting, and optimization of all campaigns Build out and manage entire marketing functionality from scratch including an SEO team, Pardot strategists, multiple copywriters, and graphic designers Ideate and execute multiple automated email nurture campaigns in Pardot spanning the course of 6-12 weeks Lead social media strategy including interviewing CFOs and founders, researching and sharing relevant news… Show more Manage all paid advertising including strategy, segmentation, budgeting, reporting, and optimization of all campaigns Build out and manage entire marketing functionality from scratch including an SEO team, Pardot strategists, multiple copywriters, and graphic designers Ideate and execute multiple automated email nurture campaigns in Pardot spanning the course of 6-12 weeks Lead social media strategy including interviewing CFOs and founders, researching and sharing relevant news articles pertaining to the VC and startup industry and creating and promoting Propeller thought leadership pieces Create collateral for sales and marketing team including industry-specific one-pagers and decks, infographics, and blogs

• Sales And Marketing Specialist

  • Mar 2023 - Jul 2023

  New York City Metropolitan Area Lead Salesforce and Pardot marketing manager; maintaining clean data, reporting for sales and marketing, email segmentation and execution, and sales forecasting. Generated weekly marketing analytics and pipeline reporting for ELT. Ensured sales process was functioning in a timely manner by handling QFRs, lead-follow ups, and data automation



Distillery

• Austria
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Mar 2022 - Mar 2023

  Charleston, South Carolina, United States Served as lead marketing project manager for all of the US and Latin America to oversee digital marketing strategy Lead email marketing strategy including planning content calendar, content creation, and data analysis to generate top-of-funnel leads Created and maintained Integrated Marketing Plan for the year to align content, digital efforts, social media and events with each monthly campaign. Assist with writing and optimizing web pages and all content (whitepapers, one-pagers, case… Show more Served as lead marketing project manager for all of the US and Latin America to oversee digital marketing strategy Lead email marketing strategy including planning content calendar, content creation, and data analysis to generate top-of-funnel leads Created and maintained Integrated Marketing Plan for the year to align content, digital efforts, social media and events with each monthly campaign. Assist with writing and optimizing web pages and all content (whitepapers, one-pagers, case studies, and blogs) for SEO Member of company branding team to ideate, design, and execute a complete brand refresh and new website Show less



PlanSource

• United States
• Software Development
• 500 - 600 Employee

• Marketing Analyst

  • Sep 2019 - Sep 2021

  Charleston, SC, United States Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses. Designed and implemented direct email marketing campaigns (created various email segmentations, A/B tested, created visually appealing email templates) Worked in Salesforce and Pardot daily to research and gather data + information regarding our clients & create various segmentations and reports Oversaw and lead all webinars including email… Show more Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses. Designed and implemented direct email marketing campaigns (created various email segmentations, A/B tested, created visually appealing email templates) Worked in Salesforce and Pardot daily to research and gather data + information regarding our clients & create various segmentations and reports Oversaw and lead all webinars including email invitations, social media promotion, webinar logistics, day-of presenting, and post-webinar demand generation follow-up Show less



PwC

• Professional Services
• 700 & Above Employee

• Marketing Specialist

  • May 2017 - Sep 2019

  Charlotte, North Carolina Area Organized internal corporate events, programs, and conferences for 40 to 3,000+ employees of the firm Established continuing education, seminars, and partner leadership conferences for the Southeast region Managed event logistics, including venues, catering, vendors, schedules, presenters, travel, and registrations Directed event set-up, communicated with staff, organized vendors, welcomed guests and resolved any issues Compiled, analyzed, and created trend reports from the PwC… Show more Organized internal corporate events, programs, and conferences for 40 to 3,000+ employees of the firm Established continuing education, seminars, and partner leadership conferences for the Southeast region Managed event logistics, including venues, catering, vendors, schedules, presenters, travel, and registrations Directed event set-up, communicated with staff, organized vendors, welcomed guests and resolved any issues Compiled, analyzed, and created trend reports from the PwC database regarding PwC events Developed registration sites and promotional materials to market events in collaboration with the content team Acted as a primary point of contact to address questions relating to conferences, programs, and courses Show less



Little Dog Agency, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Jan 2017 - May 2017

  Mount Pleasant, South Carolina



College of Charleston

• United States
• Higher Education
• 700 & Above Employee

• Marketing and Event Coordinating Intern

  • Aug 2016 - May 2017

  Charleston, SC