Experience

FoxTown Factory Stores

• Switzerland
• Retail Apparel and Fashion
• 1 - 100 Employee

• CEO & Founder

  • Jun 2015 - Present

  1：• Created and planed the strategic direction, mission, and vision of the company • Developed the company's business plan, established marketing, influencer marketing, social media, and PR strategies, and generated a financial plan and budget • Organized and formed a comprehensive plan for pre-launch, determined ROI, planned a path for financial and community growth • In charge of making all major corporate decisions, such as manufacturing, design, marketing, and financial decisions • Manage the overall operations and resources of the company to ensure desired results are produced.



Factory 1969

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Vice President

  • Mar 2012 - May 2015

  Vice President - Production and Technical Design, Design Operations• Managing Production, Technical Design Team from development through production• Managing development and production calendars and timelines• Initiated sustainability projects from materials, fabric and footwear product types• Increasing product quality by global strategic factory sourcing.

• Director of Marketing Operations

  • Mar 2009 - Feb 2012

  Developed and evaluated the marketing plan and strategies, such as influencer, social media, and email marketing • Created and managed all advertising and marketing campaigns, promotions, and budgets • Initiated the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, tracking, analysis, and results reporting• Analyzed all advertising campaign data in order to deliver more targeted messaging, measure returns, and narrow target audience to incentivize sales• Managed all social media platforms, including posting all content, conceptualizing content, and arranging photoshoots.• Built an online community on all social platforms by posting frequent, unique, and relevant content and engaging constantly with consumers


Mizuho
• Japan
• Financial Services
• 700 & Above Employee
• Project Manager

  • Jun 2004 - May 2006