Marketing Specialist

• Jun 2022 - Present

-Manages and plans monthly social media content calendar including copywriting for 5 Instagram posts, 35 Instagram stories, and 4 TikToks weekly -Leads coordination of collaborations with key luxe partners including Erewhon, The Surf Lodge, Slip, and more to boost brand awareness, reach, and overall follower growth -Produces a monthly output of 10+ pieces of content including creative direction, jewelry styling, content creation, and photo and video editing -Collaborates with PR agency in identifying and gifting key VIP influencers with a combined reach of 25M+ -Executed luxe celebrity placements for Kendall Jenner, Sydney Sweeney, Zayn Malik, Trevor Noah, Dwyane Wade, and more -Assists with the production of 4 annual campaign photoshoots, involving tasks such as creative direction, model castings, booking hair and makeup, and serving as the primary contact throughout the photoshoot process -Produced and served as the model for Sydney Evan x The Surf Lodge photoshoot resulting in assets showcased in Vogue, Harper's Bazaar, and Forbes -Develops and executes audience growth strategies leveraging insight platforms to track and analyze performance through weekly and monthly reports -Collaborates with cross-functional partners (including Creative, Product Development, Operations, & Sales) to bring brand strategy and storytelling to life from concept through execution including collaboration with national and international global partners including Bergdorf Goodman, Saks Fifth Avenue, Net-A-Porter, Neiman Marcus, Moda Operandi, Matches, FWRD, and more Show less

Brand Marketing Assistant

• Jan 2022 - May 2022

-Directly assist CEO with research initiatives and execution of overall marketing calendar -Contribute to strategy discussions related to brand growth -Identify influencers and ambassadors across TikTok and Instagram to manage gifting, asset briefs, and deliverables ​​-Monitor influencer KPIs through metrics to create monthly reports on performance -Develop and maintain comprehensive spreadsheet with 200+ stores for pitching in-store brand events -Assist in collaborations and partnerships with like-minded brands to ensure optimal exposure for both brands Show less

Marketing Manager

• May 2021 - May 2022

-Developed monthly content calendar for TikTok and Instagram to identify new opportunities to engage community and create innovative, forward-leaning multi-platform content-Produced 7-9x short-form TikToks per week in alignment with overarching TikTok strategy which includes developing script & brief, acting as on-camera talent, creating copy for on-screen text & video editing -Monitored KPIs and social listening to analyze strategy and keep French Farmacie at the forefront of social & digital trends -Lead the development & execution of a multi-faceted influencer strategy to increase brand awareness, engagement, consideration, and conversion -Fostered extremely valuable relationships with industry professionals, editors, journalists, and brand partners -Responsible for managing intern team, including recruitment, task delegation, and cross-functional project management in order to streamline workflows and adhere to timelines Show less

Brand Strategy Intern

• May 2020 - Jun 2021

-Directly assisted CEO in the creation of brand DNA for Go-To-Market multi-channel strategy from ideation to brand launch-Collaborated closely with Marketing Agency to develop product design, packaging, brand guidelines, messaging, voice, and values-Conducted high-level competitor research encompassing a database of 75+ competitors to identify opportunities and inform brand positioning -Organized quantitative and qualitative analysis of pre-launch data, utilizing a focus group of 50+ participants to gain insights into customer needs and pain points -Researched and developed a comprehensive list of 250+ key beauty and luxury retailers that align with the brand's values for strategic pitching Show less

Founder and Editor In Chief at Her Campus UVM

• Aug 2019 - Jun 2021

-Founded the University of Vermont chapter of the #1 media site for college women, Her Campus -Organized and delegated tasks to a team of 25+ members to publish 3+ articles a week, coordinate event planning, manage HCUVM PR, develop platforms and provide members with career development opportunities -Partnered with 2 local businesses via an Instagram giveaway with an engagement of 50+ participants -Organized an Instagram live in collaboration with the American University chapter of Her Campus to answer student's questions about the upcoming election -Designed and executed themed Instagram week centered around wellness Show less

Teaching Assistant

• Jan 2021 - May 2021

Social Media Strategy Intern

• Jan 2021 - May 2021

-Completed full analysis and review of existing social channels to identify opportunities for growth -Standardized brand’s language, imagery, and design across Instagram and LinkedIn to ensure consistency in brand voice -Managed day-to-day creative tasks such as messaging, monitoring, and moderation of social channels for driving sustainable audience growth -Developed 3 short-form videos for Instagram Reels -Designed 6 post templates using Adobe Photoshop and Canva -Tracked performance of content and overall health of social channels using KPIs for weekly reports to CEO -Created social media guide outlying social strategy for future interns to drive awareness and conversion Sourced UGC Show less

Substitute Teacher

• Dec 2017 - Jan 2021

-Implemented lesson plans and instructions provided by teachers -Demonstrated leadership and ability to control the classroom -Showed patience, responsibility, and ability to work with others. -Improved problem-solving skills. -Implemented lesson plans and instructions provided by teachers -Demonstrated leadership and ability to control the classroom -Showed patience, responsibility, and ability to work with others. -Improved problem-solving skills.

VP Membership Programming

• Sep 2018 - Dec 2019

-Elected Vice President of programming serving 100+ women -Strategically planned, coordinated, and executed nine events including: fundraising, galas, fitness classes, etc. -Pitched 10 local lifestyle businesses for partnership and sponsorship opportunities -Tasks included: managing a $8,000 budget, prioritizing duties, sourcing vendors, styling event spaces, etc. -Elected Vice President of programming serving 100+ women -Strategically planned, coordinated, and executed nine events including: fundraising, galas, fitness classes, etc. -Pitched 10 local lifestyle businesses for partnership and sponsorship opportunities -Tasks included: managing a $8,000 budget, prioritizing duties, sourcing vendors, styling event spaces, etc.