Grace Mahas
Managing Editor at Trend Hunter- Claim this Profile
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Topline Score
Bio
Credentials
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Introduction to Generative AI
Google Cloud Skills BoostJun, 2023- Nov, 2024 -
Content Marketing
HubSpot AcademyFeb, 2023- Nov, 2024 -
Social Media Marketing
HubSpot AcademyFeb, 2023- Nov, 2024 -
Inbound Marketing
HubSpot
Experience
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Trend Hunter
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Canada
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Market Research
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1 - 100 Employee
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Managing Editor
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Apr 2022 - Present
-Oversees the work of editors and writers, providing guidance and direction to ensure high-quality content-Develops editorial strategies and policies to guide the team in producing engaging and informative content-Works closely with other departments, such as marketing and design, to ensure that content aligns with overall business goals and strategies-Coordinates with external parties, such as freelance writers, to contribute to the organization's content-Ensures that content is published in a timely manner and meets all necessary standards, such as legal and ethical considerations-Analyzes and reports on the effectiveness of content, providing insights and recommendations for improvement. Show less
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Senior Editor
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Jul 2021 - Apr 2022
-Train Jr. Research Writers, providing guidance and feedback on grammar, clarity, and style-Conduct research on innovative ideas and developments across different industries and writes custom reports for clients-Performs weekly website audits to ensure high-quality content-Produces and distributes a weekly trend newsletter on the most innovative topics from the website-Maintains strong relationships with PR by attending and covering local events, upcoming product launches, and collaborations-Works closely with the Client Relations team to conduct research on client needs and produce specialized insights and reports-Contributes content to the global innovation conference alongside the Events team Show less
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Editor and Consumer Insight Specialist
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May 2021 - Jul 2021
-Oversees the work of Jr. Research Writers, providing them with guidance and feedback on grammar, clarity, and style-Writes daily articles on a range of topics, including technology, healthcare, men’s fashion, and art-Writes concise and engaging copy that highlights the value proposition of innovative products and services-Synthesizes external and internal research to create insightful articles on emerging trends and consumer expectations-Contributes to client reports with custom content based on niche research Show less
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Research Writer and Consumer Insight Specialist
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Oct 2019 - May 2021
-Accumulated over 10 million views on the world's largest trend-spotting platform. -Research emerging trends and identify the top-performing trends across a plethora of industries, including tech, social media, marketing, fashion, and lifestyle. -Research and recommend content topics that help to optimize search engine rankings.-Research and write specialized, client-requested content to give insight into consumer behavior patterns.-Create consumer insights by researching and interpreting trends in consumer behaviors and explaining the consumer wants and needs.-Cover cutting-edge keynotes to give readers an understanding of the content and its real-world applications.-Maintain excellent media relations.-Drive traffic to the site by writing up emerging trends in a digestible fashion. Show less
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Junior Research Writer
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May 2019 - Oct 2019
-Experience in researching and analyzing emerging trends in various industries, with a focus on tech, social media, marketing, and design-Proven ability to distill complex information and present it in a clear and engaging manner-Successful track record of driving website traffic through compelling content creation
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First Book Canada
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Canada
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Non-profit Organization Management
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1 - 100 Employee
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Communications and Events Intern
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Sep 2018 - May 2019
-Experience in developing and executing successful communications campaigns -Proven ability to create engaging and effective promotional materials, such as e-newsletters and media releases -Successful track record of managing and growing social media presence for an organization or event -Skilled in outreach and relationship-building with clients and prospects -Excellent communication and interpersonal skills, with the ability to maintain strong client relations and provide timely follow-up -Demonstrated ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously -Strong attention to detail and organizational skills. Show less
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Empire Life
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Canada
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Insurance
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700 & Above Employee
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Summer Marketing Intern
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May 2018 - Aug 2018
-Support strategic initiatives by building marketing plans and tactics that raise awareness, built brand and increase product visibility. -Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). -Develop and implement a multi-channel content strategy to support Empire Life and Empire Life Insurance brand. -Submit marketing materials through an internal legal process to ensure accordance with all Masco Marketing and Advertising Policies. -Support strategic initiatives by building marketing plans and tactics that raise awareness, built brand and increase product visibility. -Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). -Develop and implement a multi-channel content strategy to support Empire Life and Empire Life Insurance brand. -Submit marketing materials through an internal legal process to ensure accordance with all Masco Marketing and Advertising Policies.
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North 6th Agency, Inc. (N6A)
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Toronto, Canada Area
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Social Media Marketing Specialist
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May 2017 - Oct 2017
-Develop and implement effective social media marketing strategies to increase brand awareness and engagement -Collaborate with cross-functional teams to plan and execute monthly social media calendars aligned with brand objectives -Write engaging and informative blog posts for client websites -Monitor and analyze social media metrics to identify trends and areas for improvement -Create and manage paid social media advertising campaigns, with a focus on driving website traffic and conversions -Develop and maintain relationships with social media influencers and industry partners -Stay up-to-date on the latest social media trends and best practices, and provide recommendations for incorporating them into the company's social media strategy -Provide support for other marketing and communications efforts as needed, including events and email marketing campaigns. Show less
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Patrimoine canadien -- Canadian Heritage
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Canada
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Government Administration
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700 & Above Employee
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Communications Assistant
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Jun 2017 - Sep 2017
-Experience in planning and executing communications strategies -Proven ability to produce high-quality press releases, emails, and speeches -Expertise in web content creation and maintenance -Successful track record of creating engaging social media content -Skilled in conducting daily media scans and staying up-to-date on industry developments -Demonstrated ability to create internal content highlighting achievements and successes -Experience writing speeches for high-level stakeholders -Strong communication and collaboration skills, with the ability to work effectively with a variety of stakeholders Show less
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Fired Up
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United States
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1 - 100 Employee
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Waitress
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Jun 2016 - May 2017
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Cabana Pool Bar
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Toronto, Canada Area
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Brand Ambassador and Hostess
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Jun 2016 - Sep 2016
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Garage
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Mississauga
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Sales Associate
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Aug 2015 - Jun 2016
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Curbeside
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Toronto, Canada Area
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Brand Ambassador
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Jul 2015 - Sep 2015
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Jean Machine
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Retail
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1 - 100 Employee
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Sales Associate
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Sep 2012 - May 2015
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City of Blainville
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Blainville, Quebec
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Camp Counselor
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Jun 2012 - Aug 2012
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Education
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University of Toronto Mississauga
Bachelor's degree, Digital Enterprise Management; French Studies