Experience

KMI Brands Ltd

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Jan 2021 - Present

• Assistant Brand Manager

  • Oct 2019 - Jan 2021



Stonewater

• Netherlands
• Law Practice
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jun 2019 - Oct 2019

  Stonewater is a leading not-for-profit social housing association, providing general rent properties alongside accommodation for retirement, vulnerable people, young people’s foyers and women’s refuges. Reporting to Head of Communications and the Director of Housing Strategy, managing and implementing marketing plans and strategies for the Retirement Living (RL) division. -Marketing support to the integrated corporate and internal communications team, including annual Company Day for employees. -Strategic development and execution of B2C Retirement Living marketing plan. -Marketing support to other areas of the business, e.g. Supported Housing -Delivering appropriate marketing materials to support RL property advertising, creating 360 virtual tours, walk through videos and photography assets. -Development of the marketing strategy for voids (empty properties) utilising a range of marketing channels and understanding when to escalate to next level of marketing support. Show less



Nelson Venues

• New Zealand
• Events Services
• 1 - 100 Employee

• Marketing and Sponsorship Manager

  • Sep 2018 - Mar 2019

  Nelson Venues & Events works with a broad portfolio of venues in the Nelson/Tasman region, catering for events big and small including the New Zealand Cider Festival, New Zealand Cider Awards and Nelson Tasman's Craft Beer Festival, MARCHFEST. Reporting to the Managing Director, managing the 360 marketing strategies and partnerships with regional businesses. Responsible for A&P spend and creation of sponsorship proposals and contracts. -Strategic development and execution of both festivals to drive awareness and increase footfall. -Direct point of contact between Nelson Regional Development Agency (provided festival funding) and key festival sponsors e.g. MediaWorks (radio) who provided sponsorship in advertising. -Execution of ATL advertising campaigns (bus wraps, airport digital screens) and BTL promo digital, radio and print. -Developed and implemented social media calendars and content on Facebook and Instagram accounts. -Management of digital marketing - direct mail campaigns, website updates and festival app build. Show less



The MARKETING Studio Nelson

• New Zealand
• Marketing Services
• 1 - 100 Employee

• Marketing Executive

  • May 2018 - Mar 2019

  Whether it be online or offline, The Marketing Studio are a "one-stop" full-service marketing communications and design company who will assist you in strengthening your brand through print, web and social media marketing. Reporting to the Managing Director, actioned client marketing briefs and undertook business SWOT analysis. Responsible for TMS corporate marketing, working with key region organisations including City Council and Chamber of Commerce to implement marketing workshops. -Created 360 marketing strategies and social media calendars for a vast amount of different clients, understanding target audiences, objectives, messaging and tone of voice. -Supported in website development on CMS applications, copy writing and design. -Execution and monthly A&P spend for TMS corporate 360 marketing to raise profile and gain new clients. -Managed and coordinated marketing workshops, event planning, promotional marketing and presentation creation. Show less

• Assistant PR & Marketing Manager

  • Jan 2018 - May 2018

  KMI is a creator of beauty brands. Licence partners include British designers, Ted Baker, Orla Kiely and Mini Moderns. Own brands feature Noughty Haircare and Fish Hairstyling.Reporting to both managers within the integrated Marketing and PR department. Working across all of the KMI Brands portfolio, 5 umbrella brands plus subcategories within each e.g. Ted’s Grooming Rooms and Ted Baker Bath and Body.-Developed and executed 360 marketing strategies and global tool box assets for each brand.-Ensured all platforms of communication (BTL and ATL) worked in parallel to give the highest impact.-Strategic planning of 6+ NPD launches per year including Ted Baker Sweet Treats and Ted Baker Tonics fragrances and numerous Noughty Haircare sku's. -Close communication and updates with cross functioning teams, internal sales and brand managers to ensure correct branding, product positioning and media messaging.-Key point of contact for Boots retailer for Ted Baker Bath and Body sub-brand. -Project management of Ted Baker Boots Christmas Influencer campaign with money value.-Management of external PR and creative agencies for photoshoots, social media and PR events.-Implementation of seasonal POS displays (Christmas campaigns with Boots). Show less

• PR Assistant

  • Apr 2016 - Dec 2017



Wizard Publicity

• India
• Marketing Services
• 1 - 100 Employee

• Press Assistant

  • Mar 2015 - Apr 2016

  A leading beauty and lifestyle PR agency, working across a range of high profile colour cosmetics, skincare and bath and body brands. Including MAKE UP FOR EVER, KIKO MILANO, Too Faced and Bioderma.-Full spectrum of PR duties including press releases, creative PR mail outs, press reporting, liaising with press, bloggers and media outlets-Coordinated beauty product launch events, including venue hire, catering and props at top London locations - The Langley Hotel and Sketch London.-Management of intern role, workflow, responsibilities and training. Show less

• PR Intern

  • Jan 2015 - Mar 2015



96.4 Eagle Radio

• Love Crew

  • Nov 2014 - Dec 2015

  Eagle Radio is a local radio station in the Surrey and North East Hampshire area of England. Eagle Radio is owned by Bauer Radio. Love Crew Academy - part of the street team, otherwise known as The Love Crew. Promotions, events support, radio awareness. Eagle Radio is a local radio station in the Surrey and North East Hampshire area of England. Eagle Radio is owned by Bauer Radio. Love Crew Academy - part of the street team, otherwise known as The Love Crew. Promotions, events support, radio awareness.



New Look

• United Kingdom
• Retail
• 700 & Above Employee

• Press Team/PR Intern

  • Nov 2014 - Dec 2014

  New Look is a British global fashion retailer with a chain of high street shops. -Full spectrum of PR duties including press releases, creative PR mail outs, press reporting, liaising with press, bloggers and media outlets New Look is a British global fashion retailer with a chain of high street shops. -Full spectrum of PR duties including press releases, creative PR mail outs, press reporting, liaising with press, bloggers and media outlets



Aqua PR

• Hungary
• Travel Arrangements

• PR and Social Media Intern

  • Sep 2014 - Nov 2014

  Aqua PR is a boutique agency offering public relations to a number of brands within the fashion, beauty, homes and interiors markets. -Full spectrum of PR duties including press releases, creative PR mail outs, press reporting, liaising with press, bloggers and media outlets Aqua PR is a boutique agency offering public relations to a number of brands within the fashion, beauty, homes and interiors markets. -Full spectrum of PR duties including press releases, creative PR mail outs, press reporting, liaising with press, bloggers and media outlets



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Team Leader

  • Mar 2012 - May 2014

  One of the flagship stores for Urban Outfitters. Responsibilities of managing other employees, handling money, admin, shop floor duties and producing high levels of customer service. One of the flagship stores for Urban Outfitters. Responsibilities of managing other employees, handling money, admin, shop floor duties and producing high levels of customer service.



The Great Write

• E-Learning Providers
• 1 - 100 Employee

• Freelance Writer

  • Sep 2013 - Mar 2014

  Contributor to the University of Roehampton, Southlands College, Monthly Online Magazine 'The Great Write'. Providing students with information, reviews, money savers and the general on-goings and events of the University. Contributor to the University of Roehampton, Southlands College, Monthly Online Magazine 'The Great Write'. Providing students with information, reviews, money savers and the general on-goings and events of the University.



Radio Jackie

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• News Team (Work Experience)

  • Feb 2014 - Feb 2014

  Work Experience, assisting with the sourcing of local news stories, writing news stories, arranging interviews and conducting interviews in person and through phone calls in the radio studio. Bulletin voice training, with news editor Rod Bradbury. Work Experience, assisting with the sourcing of local news stories, writing news stories, arranging interviews and conducting interviews in person and through phone calls in the radio studio. Bulletin voice training, with news editor Rod Bradbury.



Redz Performing Academy

• Drama Teacher

  • Sep 2008 - Sep 2011

  Directing, writing and teaching ages 4-11. Required strong social and leadership skills to ensure control over a group of enthusiastic performers. Organised meetings, composed newsletters and helped manage media relations on the Redz website and Facebook page. Directing, writing and teaching ages 4-11. Required strong social and leadership skills to ensure control over a group of enthusiastic performers. Organised meetings, composed newsletters and helped manage media relations on the Redz website and Facebook page.