Grace GU

Product Manager at Wingtech 闻泰科技
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Location
Bellevue, Washington, United States, US

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Credentials

  • Google Ads Video Certification
    Google
    Apr, 2020
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Mar, 2020
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Mar, 2020
    - Sep, 2024

Experience

    • China
    • Semiconductors
    • 300 - 400 Employee
    • Product Manager
      • Aug 2021 - Present

      -Work with WT engineers to generate new product proposals along with customers' product road map and product portfolio. -Collaborate with North American Carrier customers(T-Mobile and Deutsche Telekom, Dish Network, AT&T,Verizon Communications, Cricket Wireless)to identify new (Smartphones, Tablets, Smart Watch,etc..) features, ID/CMF and packaging solutions, and Market Assets. -Strategically plan and execute $10-30M projects in the electronic devices((Smartphones, Tablets, Smart Watch, MIFI) industries including accounts such as T-Mobile and Deutsche Telekom, Dish Network, AT&T,Verizon Communications, Cricket Wireless. -Lead cross-functional teams of 60+ stakeholders, managing resources, and guaranteeing project milestones are on time and within budget. -Build project WBS utilizing Project management tools:Microsoft Project, smart sheet, excel to develop and monitor the project master timeline, risks and budget. -Manage and prioritize activities to ensure they are completed in a timely manner. Collect and track customers' requirement using JIRA platform, develop and maintain Project requirement document, consolidates all final project requirements. -Maintain client satisfaction by cultivating strong client connections, communicating progress, and addressing problems. Driven the ID/CMF, packaging solution conversation with customers and engineers, to collect and analyze requirement, and define project ID/CMF and packaging solution. Products Launch experience: T-Mobile U.S: Revvl V/V+ 5G smartphone (Launched in U.S. in 2021). T-Mobile U.S:& Deutsche Telekom: Revvl 6/Pro 5G & T-Phone/Pro 5G( Launched in U.S & 10 European Countries in 2022). Revvl Tab 5G, Revvl 6x/Pro 5G & T-Phone/Pro 5G( Launched in 2023). Dish: Celero 5G smartphone( Launched in U.S. in 2021), Celero 5G + smartphone( Launched in U.S. in 2021). Cricket: Icon4 LTE smartphone ( Launched in U.S. in 2022). Verizon: Visible Midnight Smartphone ( Launched in U.S. in 2021). Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Manager
      • Aug 2020 - Aug 2021

      • Defines and maintains product roadmaps( Tablet, MiFi, Dongle) • Plan and deliver product pre-launch and launch according to company’s OKR. • Create and develop product sanity test plan by working with Carriers (TMO, ATT, FirstNet) and engineers stakeholders. • Evaluated the field test scope and resource usage for carrier requirements. • Utilize salesforce to collect and track customers' requirements, work with Pre-sales team, sales team, and enterprise customers to define and evaluate customers' customization requirements. • Utilize MDM tools( SOTI) and Jira to help customer manage devices and run troubleshooting. • Work with project managers and engineers to generate and develop Product User Manual and Product SOP documents (Product installation SOP, Product Enclosure installation SOP, Packaging SOP). Show less

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Digital Marketing Specialist Intern
      • Feb 2020 - Aug 2020

      • Increased 50% users by cooperating director to conduct Google search and display ads, Instagram Ads, Facebook Ads, Wechat paid media. Built conversion funnels and optimized campaign performance towards KPIs, incl. CTR, CPC and CPA by google analytics and firebase. • Conducted email remarketing users and MAU by utilizing MIS platform tools (Hubspot) to design Email project workflow. • Analyzed and report on email campaign results and KPIs, highlighting successes, trends and opportunities. Performed detailed performance analytics on email traffic, including testing many variables (A/B & Multivariate) related to the email campaigns in order to maximize performance and ROI. • Increase 20% iTalkBB TV Youtube channel views, 200 subscribe by SEO strategies (Google trends, Google tag manager, Tube buddy, Ahrefs). Reached target audience and optimized conversion by conducting Youtube TrueView ads. • Analyzed iTalkBB over 1,200,000 users’(China, Australia,Canada, U.S., Singapore) portrait by SQL and CRM. Created users’ conversion strategies. Show less

    • Marketing Manager
      • Mar 2014 - Oct 2016

      • Semi-automated the sales metrics reporting in SQL server and CRM, and analyzed products performance; speeded up the sales team’s KPI reporting cycle by 50% • Executed market research, identified and analyzed competitors’ techniques and marketing strategies, main competitors were Meituan, Trip Advisor and Yelp, completed and presented research reports monthly. • Conducted online marketing promotion, such as Baidu SEO, Keywords, Tencent Video Ads, Aqiyi video ads; • Developed and analyzed consumer demand by analyzing database in CRM, completed monthly marketing reports by PPT and Excel, adjusted marketing strategies and special events campaign. Show less

Education

  • Northeastern University
    Master of Science - MS, Project Management
    2018 - 2020
  • Shanghai Normal University
    Bachelor's degree, Electrical, Electronics and Communications Engineering
    2009 - 2013

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