Grace Epperson
Chief Operating Officer at International Living Publishing Ltd- Claim this Profile
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Topline Score
Bio
Julie (Johnson) Moscariello
Grace is a highly skilled and knowledgable resource. Her contribution to our marketing goals went above and beyond expectations. The quality of her personal character made it easy to learn from her and form a constructive, results-oriented relationship. She was an asset to our marketing efforts.
Korri Jackson, MBA
Grace Kim Epperson is the consummate marketing professional who exhibits strategic thinking coupled with creative execution. She is an excellent communicator who is able to clearly define and explain the marketing strategy while exuding energy and confidence that is effectious to her colleagues and those who work for her. I find Grace Kim to be a highly valuable team player who would undoubtedly add value to any organization that is lucky to hire her.
Julie (Johnson) Moscariello
Grace is a highly skilled and knowledgable resource. Her contribution to our marketing goals went above and beyond expectations. The quality of her personal character made it easy to learn from her and form a constructive, results-oriented relationship. She was an asset to our marketing efforts.
Korri Jackson, MBA
Grace Kim Epperson is the consummate marketing professional who exhibits strategic thinking coupled with creative execution. She is an excellent communicator who is able to clearly define and explain the marketing strategy while exuding energy and confidence that is effectious to her colleagues and those who work for her. I find Grace Kim to be a highly valuable team player who would undoubtedly add value to any organization that is lucky to hire her.
Julie (Johnson) Moscariello
Grace is a highly skilled and knowledgable resource. Her contribution to our marketing goals went above and beyond expectations. The quality of her personal character made it easy to learn from her and form a constructive, results-oriented relationship. She was an asset to our marketing efforts.
Korri Jackson, MBA
Grace Kim Epperson is the consummate marketing professional who exhibits strategic thinking coupled with creative execution. She is an excellent communicator who is able to clearly define and explain the marketing strategy while exuding energy and confidence that is effectious to her colleagues and those who work for her. I find Grace Kim to be a highly valuable team player who would undoubtedly add value to any organization that is lucky to hire her.
Julie (Johnson) Moscariello
Grace is a highly skilled and knowledgable resource. Her contribution to our marketing goals went above and beyond expectations. The quality of her personal character made it easy to learn from her and form a constructive, results-oriented relationship. She was an asset to our marketing efforts.
Korri Jackson, MBA
Grace Kim Epperson is the consummate marketing professional who exhibits strategic thinking coupled with creative execution. She is an excellent communicator who is able to clearly define and explain the marketing strategy while exuding energy and confidence that is effectious to her colleagues and those who work for her. I find Grace Kim to be a highly valuable team player who would undoubtedly add value to any organization that is lucky to hire her.
Experience
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International Living Publishing Ltd
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Ireland
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Book and Periodical Publishing
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1 - 100 Employee
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Chief Operating Officer
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Aug 2022 - Present
Serving as COO, accountable for strategic leadership and operational enablement to achieve aggressive growth goals, including:◆ leveraging data insights for optimal decision making◆ developing and tracking results-driven strategy◆ enabling best-in-class marketing technology◆ driving delivery and operational excellence Serving as COO, accountable for strategic leadership and operational enablement to achieve aggressive growth goals, including:◆ leveraging data insights for optimal decision making◆ developing and tracking results-driven strategy◆ enabling best-in-class marketing technology◆ driving delivery and operational excellence
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Actable
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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VP, Client Partner
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May 2021 - Aug 2022
Responsible for development, management, and growth of ~$1.5M client portfolio servicing publishing, media, and financial services verticals. Led all aspects of strategic engagement, solution consulting, delivery, internal resource management and business development ◆ Managed client portfolio against revenue targets and strategic roadmaps◆ Developed deep understanding of client’s first-party data to present value-driving use cases◆ Executed CDP and customer data enabled solutions to power automated marketing activations◆ Delivered BI reporting, custom analytic insights, and predictive scoring models◆ Directed and supported cross-functional team of data analysts, solution engineers and marketing operation specialists to deliver within scope and timeline
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14 West
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United States
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Business Consulting and Services
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100 - 200 Employee
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Chief Analytics Officer
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Sep 2011 - May 2021
Built the data and analytics practice from the ground up for a $1B+ global publishing and media company, leading a 40-member team in the delivery of BI reporting, insights, and decision support for a 700+ user community across 20+ business units◆ Advised executive leadership with custom analytic insights to drive data-informed strategies ◆ Established training, coaching and adoption program for broad base of users with the goals of data literacy and confidence to drive actionable marketing and business decisions◆ Delivered data subject areas of sales & revenue, web behavior, funnel activity, subscription events, lifetime value, retention, lead generation, and marketing performance◆ Implemented Snowflake, dbt, ThoughtSpot and Qlik as enterprise data and tech stack, enabling performant, democratized analytics offering and ability to power marketing activations ◆ Improved productivity and data reliability by modernizing all aspects of data management, including architecture, development practices, database operations, security compliance, master data management, and cloud data warehousing ◆ Piloted data science initiatives including predictive analytic models to likelihood to convert as first-time customer, purchase high-priced product, chargeback or auto renew ◆ Recruited, mentored, and led a high-performing team of data architects, engineers, BI analysts, project managers, customer success managers and user support specialists
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Co-Founder & Managing Director
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Aug 2007 - Sep 2011
Co-founded direct marketing consultancy focused on direct-to-consumer marketing and international expansion for clients Co-founded direct marketing consultancy focused on direct-to-consumer marketing and international expansion for clients
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Laureate Education, Inc.
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United States
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Higher Education
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700 & Above Employee
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Marketing Manager
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Jan 2007 - Aug 2007
Successfully developed and executed marketing communication strategies for three distance-learning graduate degree programs and continuing education courses targeting teaching professionals Successfully developed and executed marketing communication strategies for three distance-learning graduate degree programs and continuing education courses targeting teaching professionals
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The Agora
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Director of Marketing and Operations, International Marketing Solutions
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May 1999 - Jan 2007
After holding various marketing and operational roles, promoted to lead the International Marketing Solutions division, responsible for direct mail marketing and fulfilling over 50 newsletter publications, products, and services to English-speaking markets around the world After holding various marketing and operational roles, promoted to lead the International Marketing Solutions division, responsible for direct mail marketing and fulfilling over 50 newsletter publications, products, and services to English-speaking markets around the world
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Education
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1995 - 1999
Loyola College in Maryland
BA, Communications
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