Experience

Benewake (Beijing) Co., Ltd.

• China
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Feb 2022 - Present



Fluke Corporation

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• National Marketing Manager

  • Apr 2016 - Present

   Team Management: Head of marketing charged with the planning and management of yearly marketing plan in order to increase the volume and quality and leads from exiting resource and develop new resource o leads generation to meet specific KPIs. Managing a team of 4 direct marketing reports to lead all marketing communication and digital initiatives, advertising, public relations and events. Achieve CAGR over 10% on marketing contributed funnel creation.  Strategic Planning: Lead BU and corporate level strategy development, e.g. 2016-2019 strategy plan for customer acquisition, adjacent and white space product roadmap. Assist BU director to communicate well with headquarter and APAC on strategy and operation. Digital marketing: Creatively and innovatively initial digital marketing campaigns and lead team to execute to generate marketing leads. Use Marketing Automation tools to obtain MQL, dynamic relocate resource and continuously improve process. Use CRM and PowerBI to daily track leads and funnel creation to analyze data fluctuation and monitor business health. Planned New Year Campaign for thermography product within one week, campaign got 2900 exposure and 200+ registrations with RMB 1K as whole cost. Show less

• Product Manager

  • Jul 2012 - Mar 2016

   Product Marketing: Responsible for USD 4M Infrared Thermometer business in China. Delivered a growth of +10% GAGR and sustained market leadership through brand awareness and penetration program, channel coverage and product family fulfillment. Explore and identify value proposition and make full use of the innovative digital marketing method to cover the vast user base with limited budget. Market research：Identify market trends, customer needs and segments to develop and execute strategies to achieve or exceed the business objectives. Completed over 100 pages IR market report including vertical market sizing modeling, brand awareness, customer purchase journey and make product roadmap based on the insight. Product Planning：Manage IR life cycle with initialing new product with different segmentation to fulfill the product family. Launch new product to the market, run 20+ seminar in one year and make new product launch speech. Show less