Digital Account Executive

• Jun 2020 - Present

• Spearheaded sales execution of digital media products including SEM, OTT, email marketing, programmatic, television, and mobile • Generated $250K+ in annual revenue within a new market––cultivating relationships with local business and advertising agencies • Achieved 100% of sales targets despite challenging economic conditions due to the COVID-19 Pandemic • Supported small and large businesses across multiple industries including healthcare, government, real estate, and media • Conducted research and analysis on consumer behaviors and media trends to identify client targets and create leads Show less

Legal Associate

• Jun 2018 - Jun 2020

• Provided paralegal support for attorneys across 2 law firms, specializing in litigation • Reviewed briefs, drafted, and answered discovery, created trial notebooks, performed calendaring, and entered orders • Performed extensive filing and writing pleadings, correspondence and requesting and organizing medical records and crash reports. • Utilized legal software to file pleadings through PACER and Wisconsin Circuit Court E-Filing • Provided paralegal support for attorneys across 2 law firms, specializing in litigation • Reviewed briefs, drafted, and answered discovery, created trial notebooks, performed calendaring, and entered orders • Performed extensive filing and writing pleadings, correspondence and requesting and organizing medical records and crash reports. • Utilized legal software to file pleadings through PACER and Wisconsin Circuit Court E-Filing

Paralegal Student-ABA Certified

• Jan 2015 - Jul 2018

Account Manager

• Aug 2016 - 2017

• Developed new business with digital media agencies, Fortune 500 companies and direct marketers via cold calling and prospecting • Sold SRDS media planning platform, encompassing digital programmatic, B2B, print, television, radio, and direct marketing data • Achieved 100% of media planning software sales targets––recognized as a top new business sales professional within second month • Facilitated 75+ new outreach contacts weekly via phone, email, and LinkedIn • Developed new business with digital media agencies, Fortune 500 companies and direct marketers via cold calling and prospecting • Sold SRDS media planning platform, encompassing digital programmatic, B2B, print, television, radio, and direct marketing data • Achieved 100% of media planning software sales targets––recognized as a top new business sales professional within second month • Facilitated 75+ new outreach contacts weekly via phone, email, and LinkedIn

Central Region Account Manager

• Jun 2014 - Sep 2015

• Managed new business development with advertising agencies and Fortune 500 companies through the Midwest and Texas • Sold local, national, and digital media tools–– secured 2 new Fortune 500 clients within 6 months and acquired 12 new clients ($500K+) • Reached out to new businesses in the territory, sourced competitors of current clients, and established relationships with ad agencies • Identified current account needs and updated all client, media, research, and procurement contact details to ensure accuracy • Laid the groundwork for new revenue by securing recognition as Wal-Mart preferred vendor during the Procurecon convention Show less

Account Manager

• Jan 2011 - Mar 2012

• Recruited to launch automotive department from the ground up with accountability for up-selling after-market parts manufacturers • Conducted point-of-sales research for automotive resellers to analyze industry market, motor oil, parts, driving patterns, and fuel consumption • Achieved $1.4M in sales while building this departmental launch from scratch (Start-Up Sales Expansion) • Recruited and managed a team of 2––provided analytical coaching and mentorship to maximize performance • Recruited to launch automotive department from the ground up with accountability for up-selling after-market parts manufacturers • Conducted point-of-sales research for automotive resellers to analyze industry market, motor oil, parts, driving patterns, and fuel consumption • Achieved $1.4M in sales while building this departmental launch from scratch (Start-Up Sales Expansion) • Recruited and managed a team of 2––provided analytical coaching and mentorship to maximize performance

Account Executive

• 1999 - Mar 2010

 Market Penetration & Sales: Collaborated with other divisions to promote product in diverse markets and aggressively pursued convincing of clients to embrace qualitative products. - Honored with All Star Team Award for Top 10% sales production division-wide and named Salesperson of the Month for 3 months. - Boosted station revenue by selling Nielsen internet ratings and Scarborough internet research to television stations/agencies. - Managed software sales including STAR, AdViews, Scarborough, Profile DMA, and Navigator. - Negotiated contracts (periods of three to five years) ranging from $150K to $9M in wide ranging markets throughout WI, IL, and OH. - Built client base from scratch in untested regions and exceeded sales quota in range of 110–130% with a budget of $10 million. - Introduced Scarborough Research product into two “first-timer” markets (Green Bay and Madison). - Served on revenue growth teams to investigate and create product-specific sales strategies  Product & Market Research: Analyzed and researched comprehensive consumer data to facilitate clients’ measurement of media habits and consumer patterns. - Generated client-driven research reports to communicate benefits, measurements, and market data to inform and drive ratings and sales campaigns. - Served on committees to investigate political research products as well as products for the Olympics. - Won contest for selling most FCC reports companywide. -Previous Experience as a Media buyer at Carat & Havas Show less