Grace Barattini

Senior Digital Media Specialist at Terakeet
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Contact Information
us****@****om
(386) 825-5501
Location
Sherrill, New York, United States, US
Skills

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Bio

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Credentials

  • Fundamentals of Media Relations
    Muck Rack
    Jun, 2023
    - Nov, 2024
  • Fundamentals of Social Media
    Muck Rack
    Jun, 2023
    - Nov, 2024

Experience

  • Terakeet
    • United States
    • Marketing Services
    • 300 - 400 Employee
    • Senior Digital Media Specialist
      • Jan 2023 - Present

      Responsible for link-building strategies including Link reclamation, Resource linking, Phrase reclamation, broken link triage, and more on behalf of Fortune 500 brand(s). Collaborate closely with cross-functional teams to evaluate our Earned Media audit and identify the most effective strategies for our clients. Connects, establishes, and manages relevant media contacts for our Customers’ spaces. Builds Media lists for Outreach efforts. Responsible for cultivating relationships with media contacts and promoting customers' content through effective dialogue and engagement. Use PR software to organize PR lists, contacts, and emails. Create pre-pitch strategy documents for earned content. Work closely with Digital Media Leads and Creative Lead to ideate effective campaign ideas, occasionally conducting campaign-specific research. Continuously monitor trends in clients' industries to keep campaigns relevant and effective. Continuously explore and experiment with new earned media tactics, staying up-to-date on industry trends and insights, and leveraging data to optimize results. Foster a culture of innovation and testing to drive growth and exceed KPIs. Show less

    • Senior Digital Outreach Specialist
      • Sep 2022 - Present

      Contacts and builds relationships with online influencers in order to consistently meet or exceed client’s organic search goals. Develops outreach campaigns while concepting, outlining, and drafting outreach collateral, outreach emails and contributor articles. Optimizes outreach campaigns through critical analysis of messaging audience responses and resulting brand placements to improve campaign results. Writes unique content for online publishers that follow all off-page SEO best practices. Assists in planning and forecasting of tactics that support the project’s success. Tracks and monitors email analytics – response rate, A/B testing, unsubscribes, bounce, etc. Remote work experience. Show less

    • Digital Outreach Specialist
      • Sep 2021 - Present

      Contacts and builds relationships with online influencers in order to consistently meet or exceed client’s organic search goals. Develops outreach campaigns while concepting, outlining, and drafting outreach collateral, outreach emails and contributor articles. Optimizes outreach campaigns through critical analysis of messaging audience responses and resulting brand placements to improve campaign results. Writes unique content for online publishers that follow all off-page SEO best practices. Assists in planning and forecasting of tactics that support the project’s success. Tracks and monitors email analytics – response rate, A/B testing, unsubscribes, bounce, etc. Remote work experience. Show less

  • Oneida Research Services, Inc.
    • United States
    • Defense & Space
    • 1 - 100 Employee
    • Administrator I, Quality Assurance and Finance
      • Aug 2020 - Mar 2021

      Performs Document Control, Records Management, Training Management and Notebook Control responsibilities. Performs archiving/filing duties. Performs data verification, account reconciliation and internal auditing assignments. Responsible for accounting data entry. Provides typing, filing, general clerical, secretarial and administrative support. Supports Senior Managers on special projects.

    • Quality Assurance Intern
      • Jun 2017 - Aug 2020

      Provided typing, filing, general secretarial and administrative support. Verified military standard documents and maintained database entry updates. Completed basic auditing practices and learned administrative duties ranging from file organization to document conversion. Was assigned various special projects by supervisor.

  • Madison County, New York
    • United States
    • Executive Offices
    • 1 - 100 Employee
    • COVID-19 Emergency Management/Public Realtions Intern
      • Mar 2020 - Aug 2020

      Responsible for working COVID-19 test sites, and delivering PPE and other supplies throughout Madison County. Responsible for assisting in planning and strategy meetings in the Emergency Management Department. Worked closely with the Public Relations Department. Updated and created COVID-19 guides including a COVID-19 timeline specific to Madison County. Maintained a media contact list, and media coverage document. Responsible for designing graphics for Madison County's social media. Attended press conferences and was responsible for transcribing corresponding videos. Trained contact tracer. Learned crisis communication techniques during this experience. Worked remote for some of this experience. Show less

  • Utica College
    • Utica, New York
    • Assistant Features Editor
      • Oct 2019 - May 2020

      Assistant Features Editor for Utica College's student newspaper, The Tangerine. Edited and wrote weekly feature articles. Pitched story ideas and conducted multiple interviews each week. Assisted other feature writers with writing, editing and conceptualizing. Assistant Features Editor for Utica College's student newspaper, The Tangerine. Edited and wrote weekly feature articles. Pitched story ideas and conducted multiple interviews each week. Assisted other feature writers with writing, editing and conceptualizing.

  • Sitrin Health Care Center
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing, Public Relations and Foundation Department Intern
      • Jan 2020 - Apr 2020

      Responsible for writing articles and press releases on events happening at Sitrin. Shadowed and participated in media relations contacting and relationship building. Learned the key elements behind event planning for fundraising. Assigned a media relations special project for Sitrin's NeuroCare spokesperson and touring drummer Trey Gray. Worked remote once COVID-19 hit. Responsible for writing articles and press releases on events happening at Sitrin. Shadowed and participated in media relations contacting and relationship building. Learned the key elements behind event planning for fundraising. Assigned a media relations special project for Sitrin's NeuroCare spokesperson and touring drummer Trey Gray. Worked remote once COVID-19 hit.

  • Keuka College
    • United States
    • Higher Education
    • 300 - 400 Employee
    • Student Tutor
      • Oct 2018 - Dec 2018

      Responsible for scheduling tutoring sessions. Created study guides. Worked with students to find their most beneficial study technique. Provided guidance when needed.

    • Admissions Student Ambassador
      • Aug 2018 - Dec 2018

      Provided typing, filing, general secretarial, and administrative support. Encouraged prospective students to attend Keuka College through campus tours and college events. Contacted future students through email, phone calls, hand written postcards and admission packages to keep database accurate and updated.

    • Development Student Assistant
      • Sep 2017 - Dec 2018

      Provided typing, filing, general secretarial, and administrative support. Completed Raiser’s Edge database entry and file organization in addition to learning basic fundraising and alumni relations skills. Assisted in hosting alumni and community events for Keuka College.

  • Casowasco Camp and Retreat Center
    • Moravia, NY
    • Summer Camp Counselor
      • Aug 2016 - Jul 2018

      Responsible for the general safety and well-being of the children, while being a positive, energy-filled role model at all times. Guided children with morning and bedtime routines. Taught Bible studies and table manners. Helped children maintain good hygiene. Responsible for leading daily activities. Responsible for the general safety and well-being of the children, while being a positive, energy-filled role model at all times. Guided children with morning and bedtime routines. Taught Bible studies and table manners. Helped children maintain good hygiene. Responsible for leading daily activities.

  • Wolf Oak Acres - an exclusive venue in the countryside
    • Social Media Intern
      • Dec 2017 - Jan 2018

      Responsible for creating social media posts and concepts for event/wedding venue. Created and implemented an Instagram Challenge. Updated Pinterest profile. Responsible for writing blogs. Updated and created new website on wix.com. Worked remote for entire experience. Responsible for creating social media posts and concepts for event/wedding venue. Created and implemented an Instagram Challenge. Updated Pinterest profile. Responsible for writing blogs. Updated and created new website on wix.com. Worked remote for entire experience.

Education

  • Utica College
    Bachelor of Science - BS, Public Relations
    2018 - 2020
  • Keuka College
    Communication Studies
    2017 - 2018
  • Vernon-Verona-Sherrill Senior High School
    High School Diploma
    2013 - 2017

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