Grace Bacon

Vice President Product Marketing at Showpad
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Boston

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5.0

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Angela Petrozzi

I have had the honor to work with Grace at Quartz. Grace is a one of a kind leader that gives above and beyond every day. She is extremely organized, reliable, flexible and willing to always help a colleague. Her attention to detail helps shape missing pieces in the business to better operate. Not only does she contribute to Quartz on a business operational level, but she also adds tremendous value to the culture. Grace is an enormous asset and has my highest recommendation.

Christopher Chappel

Grace is that rare type of manager that doesn’t simply fulfill her job description, but one that thoughtfully and very intentionally spends her time thinking through how she can help you truly grow in your career. I’ve had several great bosses, but I’ve never grown as much and as meaningfully as I did under my time with Grace. She is decisive, thorough, contextual, and robust in her goal setting and expectations, and she truly accepts nothing less than your very best. Beyond that, she’s impressive to watch in action. Her eye for operational efficiencies and out-of-the-box problem solving are admirable skills that I’ll continue to strive to emulate in my future career. Definitely keep her in mind for new opportunities, speaking engagements, etc., as any situation that includes Grace is simply better for it.

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Experience

    • Belgium
    • Software Development
    • 300 - 400 Employee
    • Vice President Product Marketing
      • Oct 2022 - Present

      Coach and develop Showpad's product marketing and content team focused on expanding Showpad's market presence and operationalizing our category strategy. Inform product strategy and roadmap based on market insights, competitive intelligence, voice of the customer, and win/loss analysis. Articulate Showpad's value proposition by continuously sharpening our positioning and messaging, and translating the product vision, value and roadmap into a compelling GTM strategy.

    • Vice President of Growth
      • Mar 2021 - Oct 2022

      Partner with the executive team to set growth strategies for the company implementing strategic initiatives through investigation, validation and experimentation. Oversee the planning and development of new initiatives that drive growth by identifying gaps and strengths, turning them into business opportunities and measurable revenue impact. Drive cross-functional alignment with the product, sales, marketing and operations teams to position the revenue and product strategy for short and long-term growth. Show less

    • United States
    • Online Audio and Video Media
    • 100 - 200 Employee
    • Vice President, Marketing Strategy & Revenue Operations
      • Jun 2018 - Mar 2021

      Launched and scaled Quartz, growing the business 10X in revenue and staff. Collaborated with the executive team to evaluate existing operations and identified efficiencies to scale and position the business for growth and acquisition. Managed a global team of 30, overseeing marketing, revenue operations, creative production, and events. Established and evolved the marketing vision and voice, communicating the brand value, strategic narrative, and product positioning.

    • Senior Director Business Operations
      • Jun 2018 - Feb 2019

    • Director of Marketing
      • Jun 2015 - Jun 2018

    • Senior Manager, Marketing
      • May 2014 - Jun 2015

    • Marketing Manager
      • Jun 2013 - May 2014

    • Marketing Associate
      • May 2012 - Jun 2013

    • United States
    • Software Development
    • 700 & Above Employee
    • SEO Analyst
      • May 2011 - May 2012

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Digital Marketing
      • Jan 2011 - May 2011

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Digital Marketing
      • May 2010 - May 2011

Education

  • University of Vermont
    Business Administration, Marketing
  • Lorenzo de' Medici International Institute
    International Marketing

Community

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