Experience

MADEINVOTE

• France
• Market Research
• 1 - 100 Employee

• Senior Insight Manager

  • Mar 2022 - Present



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Research Manager

  • Nov 2019 - Mar 2022



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Consumer Analytics Consultant

  • Jul 2016 - Nov 2019

  - Work on consumer analytics issues with agencies of the group Dentsu Aegis (Carat, Vizeum, IProspect, MKTG...) - Tools : concept testing, measure of advertising effectively, image assessment, consumer behaviour, brand tracker, quali online, ad hoc studies according to client issues (communication, business, media, digital) - Administration and use of custom online panel - Work on consumer analytics issues with agencies of the group Dentsu Aegis (Carat, Vizeum, IProspect, MKTG...) - Tools : concept testing, measure of advertising effectively, image assessment, consumer behaviour, brand tracker, quali online, ad hoc studies according to client issues (communication, business, media, digital) - Administration and use of custom online panel



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Market & Research Analyst - Brand & Communication Department

  • Jul 2014 - Jul 2016

  - Help media brands to optimize their communication strategy - Measure advertising effectively, image assessment, new product ideation, concept testing - Define the study objectives and the questionnaire with the client - Set-up and monitoring project, coordonate data collection analysis and interpretation - Ensure project and schedule are met thought the duration of the project - Ensure the validity of data and orient data processing - Examine key trends and findings within data files using statistical software and methodology - Result presentation : draft reports, make client recommendations Show less



Ipsos

• France
• Market Research
• 700 & Above Employee

• Client Service Executive - Advertising Department

  • Oct 2013 - Jul 2014

  - Set-up of post-tests and pre-tests measuring advertising effectively and consumer behaviour - Create final reports presenting results and adapted recommandations - Accounts : media agencies, advertising sales - Set-up of post-tests and pre-tests measuring advertising effectively and consumer behaviour - Create final reports presenting results and adapted recommandations - Accounts : media agencies, advertising sales



France Télévisions Publicité

• Advertising Services
• 200 - 300 Employee

• Research Analyst (work placement) - Market & Research Department

  • Apr 2013 - Sep 2013

  - Allocate quantitative surveys (ad hoc) : studies about behaviour and media practise - Monitoring of post-tests measures and TV sponsorship studies (Roland Garros, French Tour) with the market research company (service provider) - Development of behavioural targets in retail sector - Allocate quantitative surveys (ad hoc) : studies about behaviour and media practise - Monitoring of post-tests measures and TV sponsorship studies (Roland Garros, French Tour) with the market research company (service provider) - Development of behavioural targets in retail sector



Ouest-France

• Newspaper Publishing
• 700 & Above Employee

• Freelance Journalism

  • May 2010 - Aug 2010