Experience

Trade Specifix Digital Media Corp.

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Manager

  • Jun 2022 - Present

  Vancouver, British Columbia, Canada Introduced product thinking and product-led growth into this B2B construction software company's business plan for 2022-2023. • Led GTM strategy with customer interviews, a new website launch, revised web copy and video assets. • Represented company at four trade shows, generating leads, user signups and public speaking during events. • Streamlined onboarding by implementing marketing automation and customer experience tools on the web and mobile app. • Leading sprint meetings… Show more Introduced product thinking and product-led growth into this B2B construction software company's business plan for 2022-2023. • Led GTM strategy with customer interviews, a new website launch, revised web copy and video assets. • Represented company at four trade shows, generating leads, user signups and public speaking during events. • Streamlined onboarding by implementing marketing automation and customer experience tools on the web and mobile app. • Leading sprint meetings, developing a scope of work, product strategy and a roadmap for 2023. Show less



Gordon Ruby Consulting

• Canada
• Advertising Services

• Growth Product Manager | Growth, Product and Strategy

  • Jan 2013 - Present

  Vancouver, British Columbia, Canada 9+ years of experience delivering product marketing services and product strategy... • Past clients include Arc’teryx, United Way, Meetup, BCIT, GoFundMe and Vancouver Art Gallery. • Objectives often include lead generation, user acquisition, eCommerce sales, brand awareness. • KPIs often include Cost Per Acquisition, Conversion Rate, Lifetime Value, Return on Ad Spend, Average Order Value, Cost Per Install. • Scope of work often involves analytics implementation, market… Show more 9+ years of experience delivering product marketing services and product strategy... • Past clients include Arc’teryx, United Way, Meetup, BCIT, GoFundMe and Vancouver Art Gallery. • Objectives often include lead generation, user acquisition, eCommerce sales, brand awareness. • KPIs often include Cost Per Acquisition, Conversion Rate, Lifetime Value, Return on Ad Spend, Average Order Value, Cost Per Install. • Scope of work often involves analytics implementation, market research, budgeting, market planning and forecasting, integrated marketing campaigns with recommendations to improve user experience and conversion rates. Show less



RTOWN

• United States
• Travel Arrangements

• Director of Performance Marketing

  • Aug 2022 - Mar 2023

  Vancouver, British Columbia, Canada



Hack for LA

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Product Manager

  • Apr 2022 - Aug 2022

  Vancouver, British Columbia, Canada • Currently building the MVP with a team of 10 so that the product can have wider distribution. • This increase in user analytics data will enable us to validate and prioritize additional features. Lead product manager for Lucky Parking: a data visualization tool that helps L.A. communities make informed decisions about parking policies across city districts.



Technical Safety BC

• Canada
• Public Safety
• 200 - 300 Employee

• Product Owner and Product Analyst

  • Oct 2021 - Apr 2022

  Vancouver, British Columbia, Canada • Delivered 6 client journey maps informing product development in advance of product launch. • Built a model with a 95% reduction in time to estimate development and course delivery costs. • Extensive data analysis led to insights on churn, win / loss trends and RFM segmentation. Technical Safety BC is a regulator of technical systems and equipment including electrical, gas and elevating technologies.



Kindly

• United States
• Software Development
• 1 - 100 Employee

• Founder and Lead Product Manager

  • May 2021 - Apr 2022

  Vancouver, British Columbia, Canada • Drove a 20% signup rate and a 50% adoption rate in the first month. • Launched the product after iterations of sketches, wireframes, prototypes and the MVP. • Lead product discovery with surveys, user interviews and user tests. Kindly is an anonymous community platform for working professionals to find each other, share experiences and solve challenges without the fear of being judged or exposed.



Chingu

• United States
• Software Development
• 1 - 100 Employee

• Product Owner

  • Jul 2021 - Oct 2021

  Vancouver, British Columbia, Canada • Led the scrum on a software development team that built a trivia app over 6 sprints. • Defined the app experience by designing wireframes, user stories, flow charts and data models. Chingu places motivated people with similar goals together in project teams which allows them to level-up in ways they couldn't otherwise.



PMDojo

• Higher Education
• 1 - 100 Employee

• Product Manager

  • Mar 2021 - Oct 2021

  Vancouver, British Columbia, Canada • Built a product from the ground up in a no-code environment, moving from discovery to MVP in 10 weeks.



SPUD.ca - Sustainable Produce Urban Delivery

• Senior Digital Marketing Strategist (Customer Retention)

  • Nov 2020 - Feb 2021

  Vancouver, British Columbia, Canada • Developed 6 customer personas from a 3K+ respondent survey and k nearest neighbour clustering. • Reduced time-to-launch by 80% for gifts, samples, membership and winback campaigns. SPUD is a sustainable, organic grocery service, delivering premium products to customers in BC and Alberta.



Digital Hot Sauce | Strategy & Growth Marketing Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Director of Performance Marketing

  • Sep 2019 - Apr 2020

  Vancouver, British Columbia, Canada • Lead discovery meetings with over 25 clients gathering product, customer and business insights. • Trained and coached 3-5 subject matter experts to transform the business focus. • Directed and executed go-to-market strategies in collaboration with the team.

• Senior Technical Marketing Strategist (Performance Marketing)

  • Mar 2019 - Apr 2020

  Vancouver, British Columbia, Canada • Audited 20+ client accounts with competitor research to prioritize opportunities to optimize. • Identified audience segments, messaging and landing page to test positioning and product/market fit.



Thrive Digital

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Director Of Project Operations (Growth Product Marketing)

  • Jan 2018 - Aug 2018

  Vancouver, British Columbia, Canada •Managed and coached three program managers. •Oversaw the growth and development of a division of 20 people.

• Program Manager (Growth Product Marketing)

  • Nov 2016 - Jan 2018

  Vancouver, British Columbia, Canada • Managed, trained and coached a team of 6-10 people. • Reached and maintained a blended ROAS of 300% throughout the year. • Decreased CAQ by 50% often within the first 3 months.

• Team Strategist (Growth Product Marketing)

  • Feb 2013 - Nov 2016

  Vancouver, Canada Area • Managed, trained and coached a team of 3-5 people. • Increased AOV by 100% often within the first 6 months. • Increased expected LTV by 50% after the first year.