Gordon Morrin
Global Vice President of Customer Success | E-commerce | Commercial | Insights | Operations at eStoreMedia - digital brand intelligence- Claim this Profile
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Bio
LinkedIn User
I reported to Gordon for just over 12 months whilst he was at RSi. He was a great people manager who spent time focusing on the teams strengths and development opportunities. I believe that the team progressed significantly under his leadership. He was also a really pleasant, honest and candid guy to be around. Personally I learnt a lot from his strategic thinking. Setting a vision and then creating strategies to achieve that vision has been pivotal in my career. Not something I would have identified in myself prior to working with Gordon and therefore something I wouldn't necessarily have focused on. Gordon has a great way of building strategies and then taking people along on the journey, something many of us watched and learnt from.
Danny Williams
I worked closely with Gordon as E-commerce became increasingly important within Kerry Foods under his leadership. I experienced first hand his skill in both creating a strategy and building a team to deliver that strategy. Gordon led out the upskilling of the whole business in the area of E-commerce and brought the thought leadership necessary to direct the business on the evolution required to adapt to changing market conditions.
LinkedIn User
I reported to Gordon for just over 12 months whilst he was at RSi. He was a great people manager who spent time focusing on the teams strengths and development opportunities. I believe that the team progressed significantly under his leadership. He was also a really pleasant, honest and candid guy to be around. Personally I learnt a lot from his strategic thinking. Setting a vision and then creating strategies to achieve that vision has been pivotal in my career. Not something I would have identified in myself prior to working with Gordon and therefore something I wouldn't necessarily have focused on. Gordon has a great way of building strategies and then taking people along on the journey, something many of us watched and learnt from.
Danny Williams
I worked closely with Gordon as E-commerce became increasingly important within Kerry Foods under his leadership. I experienced first hand his skill in both creating a strategy and building a team to deliver that strategy. Gordon led out the upskilling of the whole business in the area of E-commerce and brought the thought leadership necessary to direct the business on the evolution required to adapt to changing market conditions.
LinkedIn User
I reported to Gordon for just over 12 months whilst he was at RSi. He was a great people manager who spent time focusing on the teams strengths and development opportunities. I believe that the team progressed significantly under his leadership. He was also a really pleasant, honest and candid guy to be around. Personally I learnt a lot from his strategic thinking. Setting a vision and then creating strategies to achieve that vision has been pivotal in my career. Not something I would have identified in myself prior to working with Gordon and therefore something I wouldn't necessarily have focused on. Gordon has a great way of building strategies and then taking people along on the journey, something many of us watched and learnt from.
Danny Williams
I worked closely with Gordon as E-commerce became increasingly important within Kerry Foods under his leadership. I experienced first hand his skill in both creating a strategy and building a team to deliver that strategy. Gordon led out the upskilling of the whole business in the area of E-commerce and brought the thought leadership necessary to direct the business on the evolution required to adapt to changing market conditions.
LinkedIn User
I reported to Gordon for just over 12 months whilst he was at RSi. He was a great people manager who spent time focusing on the teams strengths and development opportunities. I believe that the team progressed significantly under his leadership. He was also a really pleasant, honest and candid guy to be around. Personally I learnt a lot from his strategic thinking. Setting a vision and then creating strategies to achieve that vision has been pivotal in my career. Not something I would have identified in myself prior to working with Gordon and therefore something I wouldn't necessarily have focused on. Gordon has a great way of building strategies and then taking people along on the journey, something many of us watched and learnt from.
Danny Williams
I worked closely with Gordon as E-commerce became increasingly important within Kerry Foods under his leadership. I experienced first hand his skill in both creating a strategy and building a team to deliver that strategy. Gordon led out the upskilling of the whole business in the area of E-commerce and brought the thought leadership necessary to direct the business on the evolution required to adapt to changing market conditions.
Experience
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eStoreMedia - digital brand intelligence
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Global Vice President of Customer Success | E-commerce | Commercial | Insights | Operations
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Jan 2022 - Present
Responsible for driving high double digit Net Growth via Zero Churn (via account excellence) and Igniting Upsell Sales through our suite of omni-channel & E-commerce capabilities Remit includes leading; Commercial (Account Directors) Servicing (CSMs) Insights, Capability, Operations & our Support centre (global team of c50 in total) Board member reporting regularly into our investors Key Achievements Performance: Delivered +24% net growth ahead of a high double digit target (zero churn & Upsells targets exceeded) Multiple double digit contract increases including: +45% on our largest account Strategy: New CS strategy defined, designed and delivered with value embedded at the heart of what we do. Included within this: New Service Model built & developed within 9 months which will enable the business to sustainably scale globally. Defined & designed a new structure (including new regional roles) to support the service model which will drive efficiency, effectiveness and ultimately performance. New Account Excellence model & framework defined, designed and currently being delivered which will elevate performance, professionalism and stand EstoreMedia apart from the competition Defined, designed and developed a new annual Commercial business planning process to help us plan & accelerate tailwinds / defend headwinds People: New High Performing Teams training introduced across CS leadership to build Trust, handle conflict, commitment, results etc. Roles, Responsibilities & Competency Playbook developed to drive quality career planning & development Show less
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RSi a Circana Company
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United States
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Software Development
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200 - 300 Employee
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Vice President of EMEA | Commercial | Customer Success | E-commerce
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Jan 2021 - Jan 2022
Responsible for defining, designing and delivering the global commercial & customer strategy for EMEALeading the multifunctional EMEA team & the strategic integration of RSI into IRI across the regionBoard member of the UK (no.2 market outside of North America)Key Achievements Delivered commercial targets (revenue, new business, EBITDA). This included winning the largest contract in over +5yrs in the region and giving a new approach to IRI in scaling RSi capabilities.Maintained Customer retention ahead of targets for the 3rd successive yearSuccessfully led the year 1 integration plan for EMEA including embedding RSi capabilities into the IRI Global & local market strategies (through senior stakeholder engagement) including Account excellence & CRMMaintained employee retention & engagement ahead of target with several members achieving senior promotions. Show less
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Global E-commerce Leader & Senior Director of Customer Success
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Jun 2018 - Jan 2021
Responsible for 1) Leading the European Strategic Account Team across CPGs (Consumer Product Goods) & Retailers (Setting the Vision & Strategy, Creating the culture and allocating the resources to win) and 2) Leading our Global Ecommerce & Omni-channel Strategy (defining, designing and delivering the plan)Key Achievements:- Implementing Change Management across the European Team from People (Commercial & Personal development capability), Performance (Governance) and Strategy (Planning) initiatives that have been adopted across the world, this has led to best in class employee engagement, customer retention and incremental growth over the last 2 years.- Successfully designing, defining and delivering the Omni-channel roadmap and driving 'channel mindset capability' especially relevant since Covid-19 - this has included several reporting solutions that have now been successfully rolled out across multiple FMCGs, CPGs and markets (North America and Europe).- Defining, Designing and Delivering an E-commerce Excellence program which has been rolled out across the world for a multi-national retailer receiving feedback of 4.7/5 and resulting in incremental business opportunities. Show less
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Kerry
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Ireland
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Food and Beverage Services
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700 & Above Employee
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Trade Marketing & E-commerce Director
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Jan 2015 - May 2018
Leading the UK&I Trade Marketing & E-commerce function: E-commerce, Commercial Planning & Execution, Shopper Marketing & Retail ExecutionKey achievements:E-commerce - out-performing the market for 3 consecutive years, driving our brand shares significantly ahead of offline share, building strategic partnerships with Pure Players & Bricks & Clicks, Finalist of the IGD Ecommerce Innovation Awards for 2 consecutive years, Kerry Team of the Year 2017Shopper Marketing - IGD Shopper Marketing launch of the year 2016, defining, designing and delivering a Digital 3 C path to purchase model into the way of working.Commercial Planning & Execution - defining, designing and delivering a new function to help improve go to market, leading to the best in class re-launch of the Richmond brand in 2017Retail Execution - digitising the field operation through a data led vs task focus approach and growing ROI by +25% over 3 years. x 3 Field Marketing Awards for Kerry in 2017.People - achieved the highest employee engagement scores for 2 consecutive years Show less
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Head of E-commerce
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Aug 2013 - Jan 2015
Responsible for building, integrating and leading the E-commerce Commercial function (Bricks & Clicks and Pure Players)Key achievements:Developing a strategy and building a team who delivered double digit growth ahead of the market for 2 consecutive yearsDefining, Designing and Delivering a best in class Online Category Assessment Scorecard & PlaybookBuilding an industry leading insight program in understanding the online shopper journey leading to Multiple Digital Shelf improvements across the trade including +20 Taxonomy reviews, 3 New Online skus (tailored for the online 'big shop'), Be-spoke Promotions and SEO enhancements. The Playbook & Insight project enabled the business to gain first mover advantage & secure online category partnerships in Chilled Food across the trade.Defined, Designed and Delivered an 'always on' E-training program to help drive 'an integrated online & offline mindset'Employee of the Year for 2014 Show less
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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UK&I E-commerce Country Leader
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Mar 2011 - Jul 2013
UK&I E-commerce Country Leader
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Market Strategy & Planning Manager
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Dec 2009 - Feb 2011
Market Strategy & Planning Manager
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CBD Lead Senior account manager
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Feb 2008 - Nov 2009
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CBD Lead Account Manager
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Mar 2006 - Jan 2008
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Sales, Category, Supply and Trade Marketing positions
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Oct 1997 - Feb 2006
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Education
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1994 - 1997
Brunel University
BA Hons, Business Administration
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