Experience

Harvard University

• United States
• Higher Education
• 700 & Above Employee

• Communications Director, Harvard Divinity School

  • Jul 2013 - Present



Bentley University

• United States
• Higher Education
• 700 & Above Employee

• Senior Associate Director, Marketing Communication

  • Jun 2008 - Jul 2013

  Web content developer, editor, writer, editorial manager, filmmaker, blog director, creating internal and external communications. Projects range from thought-leadership sites to profiles, reviews, web intiatives, advancement and enrollment projects. Teach "Journalism for the Web" as an adjunct lecturer in Information Design and Corporate Communication.

• Adjunct Lecturer

  • Sep 2009 - Jan 2013

  Designed and taught a new senior-level course: Journalism for the Web.



The Better Word

• Editor, writer, web strategist, media director

  • Sep 2007 - Aug 2010

  The Better Word is Gordon Hardy, a writer, editor, and independent multimedia/film producer with three decades’ experience successfully creating print and online publications for nonprofits, universities, and leading American corporations. Specializing in nonfiction, history, politics, memoir, finance, and reference, he has written and edited books for Time-Life Books, Houghton Mifflin, Penguin USA, and others. He created and managed websites for Fidelity Investments, the Appalachian Mountain Club, and PoliticalWag.com. His film work includes a video biography of the Union of Concerned Scientists in Cambridge, MA. He has also been a university web and editorial editor/strategist at Harvard University and Bentley College.



Fidelity Investments

• United States
• Financial Services
• 700 & Above Employee

• Editorial and Web Director, HR Marketing Communications

  • May 2004 - Sep 2007

  Directed Fidelity Human Resources Marketing and Communications internal website HR Solutions, responsible for strategic direction, editorial development, and daily operations. Hired staff, established editorial standards, oversaw multiyear Phase II technical and content improvements. Managed all work on site, from Fidelity content experts, design staff, technical/development team, and communications staff. Lead editorial resource for 550-person Human Resources department. Accomplishments include: Wrote and edited Fidelity's key HR communications daily Established style guide Created new online Leadership and Learning class catalog Led team creating Flash/video orientation tools Improved online UI, ex. auto-fill capability for HR PDF forms Chief sponsor of technical improvements to CMI web development tool Interpreted web usage stats to plan site improvements Redesigned top-level portals, ex. Career & Training, Manager Directed weekly HR News email newsletter Oversaw HR Solutions site redesign, replatforming with design and technical teams



Houghton Mifflin Company

• Director, Electronic Publishing and General Reference

  • Jan 2000 - Jan 2004

  Led HMCO Trade Division's electronic publishing program, general reference publishing, and corporate partnerships. Successfully created new products, managed development teams, negotiated contracts, integrated products into marketing and sales efforts. Accomplishments include: 50% increase in electronic publishing income in 1 year New product lines: electronic desktop, handheld, and wireless reference works Negotiated long-term e-book contract with industry-leading distributor Devised division-wide blueprint for e-book rights, production, and sales Successfully acquired and developed comprehensive, highly detailed reference books in history, literature, science, and technology, published in print and electronic form



PoliticalWag.com

• VP Content/Editor-in-Chief

  • Sep 1999 - Apr 2000

  Lead editorial/IA of investor-based national political community website. Conceived original design, led creative/technical team, launched site in two months. Hired and supervised managing editor and 20+ freelance moderators, columnists, cartoonists. Chief strategic adviser to CEO. Accomplishments include: 17,000+ registered; site traffic peak 10,000 visits/day Long average visit duration: 10 - 20 minutes Thirty core discussion areas, 50 state-local discussions Columnists from NPR, The New Republic, Reason, National Journal's Hotline Yahoo! partnership for weekly live chats with political leaders Built with highly scalable 100% Java technology



Appalachian Mountain Club

• United States
• Non-profit Organization Management
• 100 - 200 Employee

• AMC INTERNET DIRECTOR

  • Jun 1995 - Jan 1999

  Conceived and created AMC website outdoors.org, launched June 1997. Designed content structure, selected design team, assembled content, developed UI and features. Successfully expanded site, directed all web and email initiatives, found sponsors and partners, integrated interactivity with other AMC marketing/communication programs. Produced rapid income growth from online memberships, product and service sales. Accomplishments include: 15,000 visitors/week Increased sales of membership, merchandise, lodging services, and educational workshops Highly interactive community bulletin boards Trip Planning: interactive destination, gear, affinity resources Jobs center: prime recruiting source for 100 career, 250+ seasonal staff Conservation Action Network: online tools for national, regional advocacy



Applachian Mountain Club

• Book Editor and Publiisher

  • Oct 1990 - May 1998

  Successfully acquired, edited, and published 30+ guidebooks and conservation/recreation books, with final responsibility for content, presentation, and financial success of all books. Hired, trained editorial, production, and marketing staff. Negotiated highly favorable distribution/sales contract with industry-leading publisher. Created in-house direct marketing to 80,000 AMC members. Publisher of Appalachia, longest-running (f. 1876) U.S. outdoor literary journal. Successfully acquired, edited, and published 30+ guidebooks and conservation/recreation books, with final responsibility for content, presentation, and financial success of all books. Hired, trained editorial, production, and marketing staff. Negotiated highly favorable distribution/sales contract with industry-leading publisher. Created in-house direct marketing to 80,000 AMC members. Publisher of Appalachia, longest-running (f. 1876) U.S. outdoor literary journal.